Most people think that the packaging design can be completed by turning on the computer, but it is not that simple at all. Especially in the environment of new consumer goods, the market has very high requirements for the whole process of packaging design. An excellent packaging design process is summarized into seven links by Zhonghui Design.

The first step-differentiated positioning of products

A good product essentially represents a good positioning, and a good positioning requires you to have a clear understanding of the taste of the whole market. In this link, you need to clarify three issues, your competitors, your favorable position to your competitors, and constantly strengthen this position. This is the legendary STP positioning methodology. Simply put, it is to find the right positioning, explain the positioning and strengthen the positioning. With a product-based, there is a slogan that came into being. We call it advertising language or slogan.

The second step-refining the product marketing point

With location, there is value, and behind the value is the reason for buying. You sell a can of drinks for six yuan. Why? Is it because of zero sugar and zero fat? Original fruit cooking? Still full of ice? With the support of value, your price is no longer just a string of numbers, but. More reasonable and well-founded.

The third step-refining the packaging visual code

What is the design of packaging design? Is this a painting? Is it a message? Or appearance? Designers who really understand business will tell you that none of the above points are necessary. Simply put, packaging design is designed for consumers' memory assets, that is, those visual passwords that can make consumers sensitive. Some people in the marketing field call this memory asset a super symbol, while others call it a visual hammer. Therefore, in the process of packaging design, we should look for visual passwords that can make consumers sensitive, which is far greater than rough typesetting without foreplay.

The fourth step-packaging visual design

That is to say, the most anticipated visual design link, no matter how good positioning and symbols you find for the product, it will eventually be completed in the form of vision, and the first wave will spread and attract consumers.

It's time to test a designer's aesthetics. Symbol focus, color emotion, element level, spatial proportion, layout details, no matter which part of the visual output in this link, there is only one appeal in the end, which has completed a high-level feast of packaging visual level. Yan value is justice.

Step 5- Copyright Retrieval

Before each packaging design is finalized, we will provide free copyright search service for it, and check every font, icon and material one by one to ensure that there is no copyright hidden danger in any element of the design, which is the basic premise for the safe growth of every product in the market.

Step 6-Output and proofreading of landing documents

This is also a very important link. It is an attitude and a responsibility to ensure that the typesetting of the printing knife is rigorous and meticulous, the color numbers of the spot colors match, the proofreading size is accurate, the font size meets the industry requirements and regulations, and the packaging materials and technology are reasonably applied.

Step 7- Accessories Design

A finalized and delivered packaging design needs to match the corresponding auxiliary material design, packaging main vision, poster long picture, cloth pile and so on. To ensure that after each packaging design is output, there are corresponding supporting contents that can be directly displayed and disseminated.

The above contents are provided by Zhonghui Design, a professional packaging design company, hoping to help everyone.