"Ding-ding-ding", the rapid ringing of the telephone finally broke the silence. Hello, um, I'm ... um, I know. After putting the phone down, Guo Xiaoming frowned. He took a deep breath, as if he had got rid of what he was waiting for, and as if a boxer was about to appear in the ring. ...
Internationalization cannot avoid the patent wall.
The important content of this call was that the European Commission officially announced that it would launch an anti-dumping and safeguard investigation on Chinese-made wireless network cards that afternoon.
As the respondent of the anti-marketing investigation, Option, a Belgian wireless network equipment manufacturer, pointed out in the complaint that the anti-marketing targets are Fuxing in China, Huawei and several other foreign equipment manufacturers that produce wireless network cards in China. The company believes that it is precisely because of the large-scale sales of network cards made in China in Europe that the price of network cards has plummeted, which infringes on the normal development of the industry and the market, so it makes a complaint.
On July 1 day, the Ministry of Commerce of China made a clear response to this matter, saying that the amount involved in this investigation reached US$ 4 1 billion, which was huge, and China was seriously concerned about this. The first anti-dumping lawsuit against China's high-tech products was born.
India imposed anti-promotion tax on SDH communication products in China, indicating that the trade friction between foreign countries and China has extended from traditional manufacturing to high-tech industries, and concentrated in the communication industry with the highest level of internationalization. With the continuous progress of China enterprises' international status and market share, the obstacles to the internationalization of China communication enterprises have developed from a simple cultural integration problem to a more complex multi-level game of skills, trade and politics.
In the 1970s and 1980s, when Japan's trade developed rapidly, the products exported from Japan were repeatedly subjected to anti-dumping lawsuits because of their low technical content and low added value. Germany, a big exporter, has not encountered similar trade frictions. This is because most products exported by Germany are at the forefront of high technology and innovation, while other countries do not have R&D talents for these products.
In fact, for enterprises participating in global competition, intellectual property rights are often the last threshold of developed countries and the most lethal weapon. Therefore, having strong independent innovation ability and a large number of high-value discovery patents is the key for China enterprises to clear the obstacles of internationalization.
"Europe is the skill market first, and then the price market. If we could enter the purchasing list of European high-end operators at a low price, we would have already entered. Therefore, our success in the European data card market is not based on simple price advantage, but on the cost advantage brought by technological innovation and scope. " In an interview with C 1 14, Guo Xiaoming said: "In the face of these international trade barriers, Fuxing Communication can persist in conceit in various talks, which stems from the company's long-term layout of independent intellectual property rights."
In 2009, affected by the international financial crisis, the number of global patent applications declined for the first time in 30 years, but the number of patent applications in China rose by about 30% against the trend. Among them, ZTE became one of the enterprises with the largest patent increase in the world in 2009 with an increase of more than 50%. At present, ZTE has more than 4,000 international patents covering 3G and 4G core technologies, and wireless technology patents account for more than 45%. These high-quality patents have become ZTE's access card to the international market and cross-licensing chips in international negotiations.
On July 28th, the Indian government officially revised the telecom security agreement to cancel the unfair treatment to China enterprises, and ZTE will soon have its first order with Reliance Telecom after the lifting of the ban. China enterprises have achieved initial success in this trade war in the telecommunications field, which shows that ZTE and other high-tech enterprises with independent intellectual property rights in China can not be ignored in acquiring automation and participating in international market games.
The Indian cloud has disappeared, and Guo Xiaoming firmly believes that ZTE's European business will not be affected by this investigation. According to the semi-annual report just released by ZTE, the growth rate of its European and American markets reached 45%.
All-round action of patent strategy
In 200 1 year, when Dou Jianwu, Ke Yazhu and Xu Bin, who had just left the university, came to Fuxing Communication with a good yearning for the future and took over the first research project, they did not expect that they would become the discoverers of the "China Patent Gold Award", the highest prize in the patent field in China, nine years later.
At the beginning of 20 10, ZTE won two "China Patent Gold Awards" jointly awarded by China National Intellectual Property Administration, China and WIPO. ZTE is also the only enterprise that has won two gold medals at the same time in the past 20 years.
Nine years ago, when Dou Jianwu, Ke Yazhu and Xu Bin came to their rented office at No.2 Zhongxing Shanghai, Guilin Road, Xuhui District, everything in front of them made them somewhat disappointed. They don't have a lot of advanced instruments and complete sets of reference materials. In China at that time, there were few books about 3G communication, and a photocopy called WCDMA for UMTS became their main reference book.
Since then, the three people have started a life of struggle, from basic knowledge learning to algorithm development to field testing ... all links have left their hard sweat. Everything pays off. At the beginning of 20 10, the winners of1China patent award were announced, and the "power control mode of wideband CDMA mobile communication system" jointly launched by them won the gold medal.
When asked about the hardships encountered in the R&D process, Ke Yazhu thought for a moment and said, "I really don't know, but I still think it's more fun. Exploring the future communication technology itself is a happy process. " In a few words, it expressed the voice of the employees of China Communication R&D Company. In the communication history with backward technology, they shoulder the heavy responsibility of independent innovation.
Dou Jianwu, Ke Yazhu and Xu Bin are just representatives of thousands of ZTE people in Qian Qian. It is their diligence and innovation that nurtured ZTE, and now ZTE is striding forward from "Made in China" to "Invented in China".
The birth of a patent often takes several years to conceive, which requires R&D staff to have enough patience and perseverance, and the enterprises they belong to have the foresight of patent strategy and provide strong support for its implementation.
As early as 1998, ZTE put forward the intellectual property plan as the company strategy. At the "May 1 Business Work Conference" in 2004, Hou Weigui, the chairman of ZTE, officially announced that the intellectual property strategy was listed as one of the six core strategies of the company, and launched a series of important actions to ensure its implementation.
In terms of organizational structure, ZTE has set up an intellectual property steering group headed by Xie Daxiong, executive vice president of ZTE, who is responsible for making relevant decisions on intellectual property strategy. At the same time, with the Legal Department and Standards Department as the core, we will promote the concept of intellectual property strategy throughout the company through incentives, plans and other means, encourage employees to "write and apply for patents", effectively use the company's superior resources, and infiltrate the intellectual property strategy into all aspects of the company's production.
For most domestic enterprises accustomed to playing tricks, what they lack is not the consciousness of independent innovation, but the energy they are willing to keep. ZTE invests 10% of its sales revenue in R&D every year. In recent three years, its R&D investment has increased year by year, and the resolution has reached 3 billion, 4 billion and 6 billion yuan. More than 40% of ZTE's more than 70,000 employees are engaged in R&D, and most of them have master's degree or above, which are scattered in 15 R&D institutions in the United States, France, India, Switzerland and China.
It is the introduction and implementation of these actions that have enabled ZTE to achieve leap-forward development in recent years. From the initial disparity between China telecom market and western manufacturers, to the struggle of foreign emerging markets in a wider scope, and then to the confrontation between European and American local and western manufacturers, ZTE has entered the ranks of world-class communication manufacturers with its increasing strength.
The road to innovation is long and difficult.
Innovation is not just a slogan. Only enterprises with independent innovation ability can achieve rapid and healthy development and be qualified to compete with the world's top communication manufacturers on the international stage. Strategy is choice. ZTE chose the road of independent innovation, which seemed very difficult at first and kept going. Later, it became a watershed for ZTE and other China enterprises.
Hou Weigui felt a lot when he recalled ZTE's internationalization. He said: "I still remember 1995. When we tried to go abroad, we got the questioning eyes and resolute distrust attitude of operators all over the world." Zhao Yunxian, vice president of ZTE, said, "In April 2006, we became the first China manufacturer to sign an intellectual property agreement with Qualcomm. At that time, Qualcomm with intellectual property rights was very powerful. During the previous rounds of talks, we basically didn't talk to us about the conditions, and we were very passive. "
After years of hard work, these bitterness have more become the driving force to spur ZTE people to innovate independently and work hard. Hou Weigui's performance: "If there is a technical gap of 10 year between domestic manufacturers and European and American manufacturers in the group breakthrough of program-controlled communication machines in the late 1980s and early 1990s, and there is a technical gap of 4 to 5 years between domestic manufacturers and European and American manufacturers in the group breakthrough of GSM mobile communication in the late 1990s, then today, in high-end technologies such as 3G, HSPA+, LTE and GoTa digital trunking,
At the same time, with the trend of regionalization and internationalization of standards becoming more and more obvious and the interests becoming stronger and stronger, ZTE attaches great importance to standards. According to Hu Jianxian, director of ZTE's Standards Department, ZTE has participated in more than 80 international standardization organizations and forums around the world, and submitted more than 12000 manuscripts to international standards organizations such as ITU-T, ITU-R, 3GPP and 3GPP2. More than 30 experts hold guiding positions such as chairman and rapporteur in international standards organizations, and more than 80 international standards editors have the right to draft.
With the increase of technology and standard discourse power, ZTE finally gained the trust of world-class operators. According to the financial report of the first half of the year, ZTE has achieved new major cooperation with important operators such as France Telecom, Telefó nica Espa? a, Telecom Italia, South Africa Telecom, American Mobile and Brazil VIVO in terms of main equipment. ZTE's GSM/UMTS /LTE products have entered the leading operators in Europe, such as KPN, Telenor and Optimus. The first WiMAX network in Spain was arranged together with Telefonica, and there are 7 LTE commercial networks and nearly 50 experimental networks in the world, including Nike Jordan 12.5 team. Among them, the commercial contract of GSM/UMTS/LTE signed by ZTE and Hungarian Telenor recently amounted to 200 million euros, which was called the most important scope list cultivated by ZTE in Europe for many years.
On the other hand, the rapid increase of China enterprises in the European and American markets has also begun to cause anxiety and various obstacles for their European and American counterparts. The internationalization of enterprises in China faces many obstacles and has a long way to go. While actively coping with and solving these international obstacles, ZTE also actively responds to the national technology scale strategy and the requirements of strengthening multilateral international standard cooperation, and promotes the development of the industry and itself by leading and promoting the internationalization of China's independent standard TD-SCDMA, such as promoting the integration of WiMAX and TD-LTE, and promoting more than 500 international operators in TDD frequency bands to deploy TD-LTE.
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