The business model of three squirrels
"Three Squirrels" mainly rely on Internet technology and use B2C platform to implement online sales. With this sales model, "Three Squirrels" quickly created a new fast and fresh food retail model with food products. This unique business model shortens the distance between merchants and customers and ensures that customers can enjoy fresh and perfect food. This is the first time that food in China has been sold on the Internet. With its unique sales model, the sales of 20 12 Double Eleven jumped to the first place in Taobao Tmall nut industry, with a daily sales of nearly 8 million. Its rapid development has created a miracle in the history of e-commerce in China. The sales of three squirrels in 20 13 exceeded 300 million.
Since the cooperation with Dangdang, the three squirrels have given full play to their brand advantages with the help of Dangdang's website traffic, and their sales have grown steadily, becoming the leader of Dangdang's leisure snack industry.
Corporate values of three squirrels
Loyal to faith
Based on the belief that:
Looking for the best, freshest and healthiest forest food for all mankind,
We must understand that,
The importance of customer first, because enterprises can survive without losing customers;
The importance of the company's interests, always safeguarding the company's interests can ensure the development momentum;
The importance of employee welfare, based on the above two points, we create employee happiness index.
Dare to change
We are in a rapidly changing Internet era.
We are experiencing changes in the era of China food industry;
As a pioneer in the Internet food industry,
We need courage, innovation and embrace change.
Change the world, starting with changing yourself.
insist on
We always believe that only choosing to give up is the real failure.
And choosing persistence means success.
Yes, pressure is the greatest help to success.
In the face of pressure, only perseverance, only persistence,
Success is often just because it lasts a little longer!
Sharing and cooperation
We are in an open, fast and changing Internet era.
One person's strength is weak, and we only have,
Sharing everyone's limited knowledge is a powerful knowledge force.
Collaboration uses everyone's limited strength, and getting together is a strong cohesion!
We believe that if a team wants to go further, it must have the following two points.
First, continuous learning can make you more capable in the future.
Second, noble moral character is the only and necessary requirement for us to shape the team's high cohesion.
Study hard every day and make continuous progress.
We believe that if a team wants to go further, it must have the following two points:
First, continuous learning can make you more capable in the future.
Second, noble moral character is the only and necessary requirement for us to shape the team's high cohesion.
Brand story of three squirrels
1 yuan WeChat red envelope attracted investigation.
As the largest food e-commerce enterprise in China, the construction of a clean government culture of the three squirrels is also in the forefront of the country. Zhang Liaoyuan, ceo of the enterprise, made it clear to employees and many partners that the Internet should not only change its business model, but also establish a new business model of honesty and contractual spirit. Internet plus is clean.
Is this around here? Unreasonable? A case of corporate integrity.
During the Spring Festival of 20 15, the staff of Wuhu Xunyong Company distributed WeChat red envelopes to friends during the Spring Festival, and each red envelope was 1 yuan. As a result, three squirrel salesmen, Xiao Ye Mouse, received this WeChat red envelope. At that time, the WeChat red envelope was accompanied by a message:? Meaning? . After the incident, Xiao Ye, the mouse, took the initiative to report to the Squirrel Integrity Committee in time and returned 1 yuan.
Three squirrels because of this 1 yuan red envelope, three squirrels quickly started the investigation mechanism. This surprised the staff of Xunyong Company. In the "squirrel partner integrity management plan" of three squirrels? Punishment management plan? It is clearly stipulated that bribery (worth less than 5,000 yuan) through Alipay, WeChat red envelopes, etc., will be given the second-level punishment of clean government: clean government interviews, suspension of cooperation, and fines.
As a result, Xunyong Company was suspended for 2 months because of this 1 yuan WeChat red envelope.
More serious cases of corporate integrity also abound in three squirrels. 14, 10 In May, Lin 'an City, a cooperative enterprise, favored three squirrel employees, Yangming, and provided them with accommodation, which violated the regulations on corporate integrity. As a result, three squirrels and Lin 'an agreed to stop cooperation for two months.
At the beginning of 20 14, Zhejiang Sanmen Jian 'an Engineering Co., Ltd. paid a bribe of 5,000 yuan to three squirrel employees. The three squirrels directly decided not to cooperate with the company in any form in the future, and rewarded the employees who reported the money voluntarily with 2000 yuan.
The average age of employees is 24 years old.
? Three squirrels? 1600 The average age of employees is only 24 years old. In order to encourage young people, the company selected a group of post-90 s supervisors, and some young people with short working hours but outstanding ability quickly took up leadership positions. Talking about the future, Zhang Liaoyuan hopes? Three squirrels? Create a leading e-commerce brand in the food industry. It is not difficult to start a business, and the expansion of the company will encounter bottlenecks one day. Only by scientific management can enterprises go further? .
Running a school jointly with a university? Squirrel class?
Squirrel Group and Anhui Vocational Education? A century-old school? How does Anhui Commercial Vocational and Technical College cultivate human resources? Strategic cooperation? The contract has been signed. According to the preliminary agreement reached by both parties, e-commerce? Squirrel class? 、? Squirrel business school? With a preliminary cooperation framework, the two sides are determined to put the future? Squirrel business school? China e-commerce talents? Whampoa Military Academy? .
According to both sides, squirrels? 、? Squirrel business school? Chinese, academic education and vocational education will be integrated, and the classroom will be located not only in the college but also in the company. The teaching content includes both textbook content and company practice, and the two will go hand in hand and advance simultaneously.
The CEO took someone to smash the Suzhou food store.
2016 February 12, Zhang Liaoyuan, founder and CEO of three squirrels, led the food store project personnel to destroy Suzhou food store, which attracted the attention of the outside world. According to three squirrels, the company will lose more than 2 million yuan after the demolition and renovation of Suzhou food store, which is higher than the profits of the three food stores since they opened. However, after the incident, the outside world questioned that the three squirrels smashed the store as hype. In this regard, the three squirrels exclusively responded to the beijing business today reporter, saying that the move was not hype. Because the previous food store was more successful and the young team expanded their business, the details and quality of the Suzhou store would be problematic. ? Three Squirrels is a simple, transparent and trustworthy enterprise. Any good or bad issues will be made public in official website, including the issue of clean government. ?