Logo interpretation: the word "NF" is the abbreviation of "Southern" Chinese Pinyin, and the italicized "L" formed by its main body is the abbreviation of the English word "LOGISTICS", which indicates the enterprise name of "Southern Logistics"; The shape of the left italic "L" is actually the common support of both hands, which implies the operation concept of Southern Logistics based on customer demand and the service concept of caring for the goods entrusted by customers. The upward magic shape of "F" symbolizes the enterprise's long-term planning and positive development concept, and also echoes the slogan of "endless service". The combination of logo theme and Chinese and English names of enterprises means that enterprises are committed to building an advanced platform for "global supply chain" services and providing integrated logistics services for customers and manufacturing industries.

Enterprise tenet: Let China's logistics industry keep pace with the world.

Enterprise slogan: endless service

Enterprise spirit: be determined to innovate, be pragmatic and enterprising, and work together to create Excellence.

Development goal: to build a world-class logistics enterprise.

Enterprise concept: determine the innovative concept and service consciousness, and satisfy customers, employees and society with creative labor and high-quality service.

Corporate vision: Become a century-old international enterprise with first-class network, leading core business, resource integration ability and value-added services.