1, determine the service object.
Who is the target of enterprise service? Should be clear, male or female, adult or child, China or foreigner, high-grade service or low-grade service, and so on. If you are male-oriented, you can't set up an "Eve Health Store". If you are catering for migrant workers, you can't hang the "Welcome Restaurant" sign.
2. Reasonable and legal
Naming an enterprise should not be confused and explained at will. First of all, the naming person is required to have a high cultural quality and legal knowledge related to the enterprise name. If the name of the enterprise is funny, it is like drawing a deformed satirical cartoon for yourself, but it is helpful to the enterprise, and making a negative advertisement violates people's common sense and the name stipulated by law, which will be counterproductive.
3. Choose the basis of naming
If you want to give a name to a classical traditional enterprise company, you should read books on "ancient prose", such as poetry, elegance, fu, Yijing, Tao Te Ching, Han Fu, Tang poetry, Song ci and so on. For example, there are many flashing names in these books that are worth learning. If you want to choose a modern and popular name, you must understand "modern Chinese" and choose a name that conforms to modern habits; If you choose a name associated with a foreign language, it will be more important to pay attention to both Chinese and foreign morphology and grammar.
4, in line with corporate philosophy
The enterprise name should take the enterprise as the starting point, which is consistent with the service purpose of the enterprise and helps to shape the enterprise image. Enterprise concept clarifies the business philosophy, business policy and spiritual slogan of an enterprise in the form of "enterprise communication", which is the origin of enterprise image positioning and communication and the central structure of CI system. The slogan of enterprise spirit is the concrete symbol and expression of rice, not abstract dogma and empty slogan. It is necessary to have the flavor of the times and reflect the personality of the enterprise, which is enough to inspire people to forge ahead.
5. Know yourself and know yourself.
With China's entry into WTO, foreign companies are eager to try, and domestic enterprises are also going into battle lightly, taking on a new look. Various enterprises will seize a place in China's vast market and try to sweep away their rivals. You must always be prepared to pay attention to the infringement of your business name on other people's businesses, otherwise companies in different industries will enjoy the good name with you. For example, after Beijing Sitong Group became famous, the "four links and one achievement" in different industries like mushrooms after rain.
6, clear business projects
All our enterprises and companies plan how to operate after they have a business project, and then plan how to set up a unit. When naming a company, you must be clear about the project you want to operate, and the name you choose must be related to the project you want to operate. You can't hang the brand of "Shangri-La Shoes Company" on the door of the shoe store, and mark "Bright Hairdressing House" on the hair salon. If you are dealing in "glasses", you should name them around "light" and "brightness". If it is hairdressing, it must have good taste and youthful breath.
Precautions for naming courier companies:
1. Rich in connotation. Sometimes, the company boss will choose meaningless names.
2. Provide clues to explain the main business. The name given to the company should clearly explain the business that the enterprise is engaged in. It is appropriate to call the landscaping company "lawn renovation", but the same name is not suitable for repair business. The company name should conform to the business characteristics, and remind customers of the types of services provided by the company.
3. Please make sure that the name is available. This seems obvious, but naming mistakes can lead to high prices. The company name and Internet domain name should be the same. Please look up your favorite name on the national company website, log in to the network solution company to inquire about the corresponding network domain name, and consult the US Patent Office for trademark issues.
4. Use common suffixes. Everyone takes it for granted that the company's network domain name is the company's name if ". Com "has been deleted or the suffix of the host domain name has been deleted.
If your favorite name doesn't use these suffixes, you'd better give it a new name instead of just using other suffixes such as. Net "or". info ". If possible, it is best to register three websites with different suffixes at the same time.
5. Don't tie yourself down. Don't choose names that restrict the company from expanding other businesses or product lines. This means avoiding geographical location and specific product names in company names. If the name contains these specific details, the company name will confuse customers when developing business or increasing product categories in other regions.
6. Unique and unforgettable. In business, this is called "stickiness". However, the viscosity problem may become a bit tricky. Every company thinks of a unique name, which is simple and easy to remember, still enduring and unforgettable. This is an arduous task, because the popular trend of naming often changes, and it is difficult to find eternal classic names (remember those names during the Internet bubble).
7. Avoid unusual spelling. When choosing a new name, please use words that are easy for customers to spell. Some founders of new companies intend to try unusual spelling to make their companies stand out, but when customers Google your company and mention it to others, it will bring trouble. Use traditional spelling and avoid fancy words you like to use at cocktail parties.
8. catchy, easy to read and remember. Don't use those scribbled words and meaningless phrases. Give the company a name that customers can easily read and remember. Avoid abbreviations, which are meaningless to most people. Nowadays, when people choose a name for a company or product, they begin to favor simple and clear style, so the brand cost is lower.
9. Simple and clear. The shorter the name, the better, limited to two syllables. Do not use hyphens and other special symbols. Because some algorithms and service directories are arranged alphabetically, it is best to choose the initials. It would be better if the name of the company could easily evolve into a verb, for example, people would say "Google" and search for me.