From TV dramas to advertisements to variety shows, each one reveals a strong local flavor.
This is the positioning of Shandong Satellite TV. The target groups are middle-aged and elderly people and rural residents. Many young people say that my family is in the countryside and only my grandparents are watching. This should not be a disdainful tone. Every age group has its own cultural taste, and the elderly are the most viewers of TV, which is their favorite form. Shandong Satellite TV has been making up for the lack of entertainment at this level. Shandong Satellite TV is really "vulgar" in the eyes of young people, but this matter should not rise to a disgusting level.
Shandong TV Satellite Channel is the first provincial satellite TV station in China, and it is also the first TV station to realize 24-hour uninterrupted broadcasting. At the same time, because of its wide coverage and high credibility, it has become the first combat readiness TV station of CCTV, that is, when CCTV has problems, Shandong Satellite TV will be the first to assume the responsibility of CCTV. Before 2008, Shandong Satellite TV was very competitive, with a viewing population of nearly 700 million, ranking first. Even in recent years, the ratings of Shandong Satellite TV have been ranked in the top ten of provincial satellite TV.
The slogan of Shandong Satellite TV has always been "friendship", and later it was called "the most man, the most China". Whether it's a trip to the Kanto, a red classic homemade drama "Mine War", "Flying Tigers" and "Diaoyu Island frenzy", or a grassroots inspirational drama "Stepfather Going Home, Taking the Wrong Bus", it's not easy for women. Shandong Satellite TV always embodies the characteristics of "the most China". The spirit behind it has always been the most suitable value orientation for China. Young people may not like it, but satellite TV must take on the role of conveying this spirit, and satellite TV is needed to broadcast anti-Japanese war films and stories that happened in the last decade. Trend entertainment needs it, but not all TV stations have it.
A few years ago, China put forward grass-roots culture, grounding gas. According to the People's Stage released by Shandong Satellite TV, some people may act funny and some people may wear rustic clothes, but these people are the real state of people living in the bottom of society in Qian Qian. They also have stage dreams and are eager to show themselves. It may be difficult for them to get in touch with the online world, which does not mean that there are only elites in society who wear fashionable clothes and behave gracefully. What's wrong with dirt? Is there only one kind of aesthetics in society?
Shandong Satellite TV doesn't cater to modern people's preferences, but this society is made up of several generations, and we don't need to force the older generation to cater to modern entertainment trends.
In today's era, Shandong Satellite TV has lost a lot of competitiveness. With the passing of the older generation, Shandong Satellite TV needs innovation. Its biggest problem is not "soil", but that it has not developed its own special programs, and TV dramas have always been the mainstream. The future development of Shandong Satellite TV may need to shoulder the role of "grounding gas" and "remembering history", but there must be a program exclusive to Shandong Satellite TV that caters to the younger generation to reverse this negative image. It is difficult for people from other provinces to understand the situation in Shandong, and the special programs of Shandong Satellite TV are the image representatives of Shandong people. Provincial TV stations are not defined by the TV dramas they broadcast, but are all brought to life by a certain program or several programs.
In fact, Shandong Satellite TV has been changing. 16' s slogan is "Long civilization, youthful China", and Shandong Spring Festival Evening invited many idols of the new era. I hope Shandong Satellite TV can explore its own programs under the propaganda of "new slogan" and inherit the spirit of China and Shandong.