Question 1: How do novices open a maternal and infant shop? The buyers of baby products are not babies, but their parents, so your store name, location, pricing, decoration style and product features should cater to the preferences of young and middle-aged parents. According to the analysis of Aiqin Maternal and Child Life Museum, opening a maternal and child supplies store needs to do the following. I. Market Evaluation and Brand Joining The market environment you want to study includes: investment environment (whether there is tax increase or tax reduction policy), purchasing power, age structure of urban population, surrounding environment of stores, product environment and company joining environment. How big is the total volume, how is the growth, and where does the main competition come from? According to the analysis of the target customers, outline the market research you want to do. The brand you join is very important. At present, brand awareness is deeply rooted in people's hearts, and its strong brand appeal can * * * consumers' consumption desire. A good brand will provide a lot of management support, which a single business does not have. In addition, the franchise chain model also has the characteristics of unified thinking, unified brand and unified management, which can effectively boost sales and achieve profitability in a short time. Second, the choice of products For the grade of products, it is recommended to take the middle and high grades. Since cities are now only children, parents should first consider quality and safety, and then price. Take high-end baby products for example, this price is acceptable in many urban families. Highlight the main products, and it is best not to be too extensive in the early stage. Find out who to sell the product to. Aiqin Maternal and Infant Life Museum reminds you to find more expectant mothers during the investigation, listen to their feelings and other details, find out the market vacancy and confirm it. The products you want to choose, it is best that the target customers like and are willing to pay. It would be better if you checked it. The product cycle is relatively long, but it should not be a problem for smaller specialty stores, because it is flexible and can be ordered in advance according to the season or market trend. Third, the choice of geographical location. The success of a retail store is closely related to its location, so choose your store address carefully. The function of intersection is the most obvious. If you follow your feet, there will be a lot of traffic. Otherwise, it doesn't matter if the rent is cheap. At the same time, consider the radius of the business circle and see how far your store can radiate. Investigate the competitors around to see the degree of positioning overlap. Aiqin Maternal and Infant Life House believes that a reasonable rent level and a good market are the keys to the survival of maternal and infant supplies stores in the competition. Fourth, the study of purchasing characteristics deeply studies the purchasing characteristics of target consumers and who makes decisions when buying. The factors that affect the purchase decision are sorted according to their importance, and the information is effectively transmitted to the decision maker. Maternal and infant stores are aimed at the special group of pregnant and infant. You need to consider the characteristics of the product's customer base and pay attention to home marketing. Love your mother and baby. I suggest you have a deep understanding of the maternal and child industry and the related knowledge of maternal and child products. It is best to have a foundation in medicine, nutrition and fertility. You can further select key customers and carry out humanized sales. Price always plays an important role in purchasing decision. How to master the brand premium and how to allocate the cost is another important rule of success. The pricing of middle and high-end products cannot be popularized, and the psychological satisfaction of customers with the brand should be considered. For high-end products, we should consider the role of product identity positioning. Nowadays, parents are mainly concerned about the baby's health and safety, so your advertisement must pay attention to timeliness and humanization, and at the same time, work hard on baby care knowledge to find the breakthrough and selling point of the product. The key to success in starting a business is persistence, persistence and persistence, as long as you are in the right direction.

Question 2: How to open a pregnant and baby shop? First, with the idea of opening a shop, the first step is to choose a site, so the first step we have to do is to choose a site on the computer. First, open Baidu map and enter keywords such as: maternal and infant, maternal and infant store. This is the maternal and infant store. Of course, if it is not opened in this city, please select the corresponding provinces and cities on the map.

Second, the second step is to mark the most likely block, which should at least meet the following requirements:

1. There are at least two or more communities around, or a big community.

There are at least two maternal and infant stores around, too many and the competition is too fierce.

3. Rent around the community and choose an acceptable range.

Question 3: How to open a nursery? You must be qualified first, take the baby-sitter certificate and have a variety of health certificates. Very troublesome.

Question 4: How to open a franchise store for maternal and child products to make money? If you want to really make money, you should actually consider it from many aspects. Here's a detailed introduction to how to open a franchise store for pregnant and baby products and how to make money from it. The successful analysis of maternal and child products franchise stores: it is not an easy task for maternal and child products franchise stores to open doors and make money. Do entrepreneurs need to know what is the key to the success of maternal and child products franchise stores? Key one: the location of the community depends on maturity. If maternal and child products franchise stores can be next to big hospitals, especially maternity hospitals, business will certainly be good. But big hospitals are usually surrounded by commercial centers, with high rents and hundreds of thousands of investments. Therefore, it depends not only on the resident population, but also on the "maturity". The birth rate in the old community is not enough, and the occupancy rate in the new community is not enough. If the chain stores with the highest maternal and infant sales are located in large communities such as Nanhu Garden and Baibuting Garden, with tens of thousands of permanent residents and new communities under construction, the continuous birth of babies can be guaranteed for 5 to 10 years. And the specific location in the community is also particular. Key 2: There are many kinds of products, and the exquisite brand maternal and child stores should try their best to meet customers' one-stop shopping needs, but the opening area of novice stores is often small. Variety should be complete, choose brand. Baby products are carefully classified, and two or three major brands can be selected for each category. Even the most sold milk powder and diapers should not exceed 5 brands. Too many brands, large capital occupation and high inventory risk. Operators can set an "average efficiency" index, that is, how much sales should be brought per square meter of sales area. If the sales of some products do not come up for a long time, they must be decisively removed. Key three: the basic principle is that the exhibition area is clear, the guiding direction is clear, and related products are placed nearby; Diapers are a necessity, but the profit is low. In the end, it will lead customers to increase the purchase opportunities of high-profit products through non-necessities such as health care products and toys; Centralized display of milk powder is convenient for customers to compare and buy; Baby's daily necessities are small and expensive. When they are placed at the entrance, the clerk can take good care of them and prevent them from being "stolen". When opening a new store, you must put milk powder and diapers in the most conspicuous place to attract customers into the store. When you have a stable customer base, you can consciously guide the flow of customers through display. Key 4: promotional gifts should have a sense of value. Promotional activities can arouse customers' desire to buy. However, the promotion threshold should be appropriate. If it is too high, it seems insincere; If it is too low, the cost is too high. The most common form of maternal and child products franchise stores is to send gifts after shopping reaches a certain amount, and the choice of gifts should be skillful. Both milk powder and health care products have a shelf life. When the shelf life is over half or the New Year's Eve dinner is sold, it is necessary to promote sales quickly. For example, buy three cans of fresh jujube milk powder and send one can of old jujube milk powder. You can also choose the trial of new products as a gift to give customers experience. Toys are also common gifts with low cost and high value. Therefore, when we operate a franchise store for pregnant and baby products, we should not only pay attention to the above four key factors, but also constantly sum up our own experience and try to figure out the minds of consumers, so as to win a surprise victory, win more consumers and have more considerable business! Choosing the right brand is the key to maternal and child products franchise stores. The proportion of one-child families in China is gradually increasing. It is also for this reason that all the projects closely related to pregnant women and babies in the market are developed in Qian Jing, which makes many entrepreneurs covet. It is also for this reason that the number of maternal and child products franchise stores is increasing rapidly. However, for entrepreneurs, what are the development prospects of maternal and child industry projects? How can we achieve steady development in the increasingly fierce peer competition? These questions have been lingering in my mind. Therefore, Aiqin Maternal and Infant Life House should answer them.

Question 5: How to open a maternal and child products franchise store Key 1: The location of the maternal and child products franchise store DD depends on maturity. If the maternity store can be next to a big hospital, especially a maternity hospital, business will certainly be good. But big hospitals are usually surrounded by commercial centers, with high rents and hundreds of thousands of investments. Therefore, it depends not only on the resident population, but also on the "maturity". The birth rate in the old community is not enough, and the occupancy rate in the new community is not enough. If the chain stores with the highest maternal and infant sales are located in large communities such as Nanhu Garden and Baibuting Garden, with tens of thousands of permanent residents and new communities under construction, the continuous birth of babies can be guaranteed for 5 to 10 years. And the specific location in the community is also particular. Key 2: There are many kinds of DD products in maternal and child products franchise stores, and exquisite brand maternal and child stores should try their best to meet customers' one-stop shopping needs. However, when newcomers enter the industry, the opening area is often small. Variety should be complete, choose brand. Baby products are carefully classified, and two or three major brands can be selected for each category. Even the most sold milk powder and diapers should not exceed 5 brands. Too many brands, large capital occupation and high inventory risk. Operators can set an "average efficiency" index, that is, how much sales should be brought per square meter of sales area. If the sales of some products do not come up for a long time, they must be decisively removed. Key three: the DD display area of the maternal and child products specialty store franchise store is clear, the diversion area is clear, and related products are placed nearby. Diapers are a necessity, but the profit is low. In the end, it will lead customers to increase the purchase opportunities of high-profit products through non-necessities such as health care products and toys; Centralized display of milk powder is convenient for customers to compare and buy; Baby's daily necessities are small and expensive. When they are placed at the entrance, the clerk can take good care of them and prevent them from being "stolen". When opening a new store, you must put milk powder and diapers in the most conspicuous place to attract customers into the store. When you have a stable customer base, you can consciously guide the flow of customers through display. Key 4: DD promotional gifts of mother-baby products store should have a "sense of value" promotion to arouse customers' desire to buy. However, the promotion threshold should be appropriate. If it is too high, it seems insincere; If it is too low, the cost is too high. The most common form of maternal and child supplies store is to give gifts after shopping reaches a certain amount, and the choice of gifts should be skillful. Both milk powder and health care products have a shelf life. When the shelf life is over half or the New Year's Eve dinner is sold, it is necessary to promote sales quickly. For example, buy three cans of fresh jujube milk powder and send one can of old jujube milk powder. You can also choose the trial of new products as a gift to give customers experience. Toys are also common gifts with low cost and high value.

Question 6: How can I open a good maternal and infant shop? First, it is suggested that the site should be located in a large community or next to a maternity hospital. ;

Second, when buying goods, buy some unique and lovely baby products, such as toys, medicine smashing equipment, small clothes and so on.

Third, the price of milk powder must be as low as possible;

Fourth, establish a membership system, and customers who buy more things must firmly grasp it;

To sum up, the purchase price, it is best to find a local agent, the purchase price is lower. Service needs to constantly improve the quality of service and establish a reputation. Create a festive atmosphere in front of the store, do more targeted promotional activities, open business rewards, and major festivals.

Question 7: Is the business of the pregnant and baby shop good? I want to open a pregnant and baby shop, but I don't know how to do it. I know this. Let me give you an answer.

Question 8: How to open a maternal and infant shop in the county? It's a good idea to open a baby shop. In view of the county population, there should be a certain scale, about 120 square meters. Baby food supplements, toiletries and strollers need a large area. Products should be complete, clothing, apparel, children's shoes should be complete. The investment is 654.38 million yuan. It's easy to make a scale. The location doesn't have to be prosperous, just open it near the maternity and infant hospital, which can reduce your expenses. The store is doing well, not entirely in the location, but in your management style, good service, good product quality and reasonable price. There are many other reasons. For example, you can try renting a stroller. You need some books, in short, all the goods should be cheap ... and you can ask the barber to cut the baby's hair for free on Saturday and Sunday. If possible, you can ask someone to explain your baby's common sense and teach gymnastics and other activities for free on Saturday and Sunday. General profit can reach 30-50%, individual 1% 100. For your reference.

Question 9: How to run a large maternal and infant store? This storefront market is close to saturation. You can choose to consider those that have no joining fee, are acceptable to the general public and have a perfect system. Can communicate

Question 10: My wife wants to open a pregnant and baby shop. I don't know what to do. Pregnant women can still do it now, but they need refined management, family-style service and a good place.