When is the cheapest car?
May is the peak of preferential treatment.
Why may? Because there is a major festival in May, car dealers will use gimmicks such as gratitude and rewards to promote the brand and attract consumers' attention. Holiday marketing has been tried and tested, and dealers will achieve the sales peak of small profits but quick turnover. Another reason is that June, July and August are the traditional off-season of the automobile market, and it is the knowledge of automobile dealers to borrow the impulse in May, so it is not surprising that more discounts are introduced during this period.
In September and June 10, the car market discount reached its climax.
After the first half of the year, it will be followed by a three-month off-season, and then there will be a concentrated outbreak of rigid demand for automobile consumption in autumn. This is what we often hear "gold 9 silver 10". How to grab more customers and increase sales in this period of time is the most concerned thing for every dealer, and price war is the best means. Therefore, this time is also a good time to shoot. Many dealers will sacrifice the price of "vomiting blood" in order to withdraw funds and complete the annual tasks set by the manufacturers.
At the end of the year, car dealers "impulsively" promoted sales.
If the car market is hot all year round, manufacturers can complete the annual sales task ahead of schedule, and it is unlikely that car dealers will make a big promotion at the end of the year. According to the current situation and the analysis of the insiders, it is unlikely that the manufacturer will finish the task ahead of schedule this year, so the end of this year (10- 12) may be the lowest price of the whole year. At this time, many dealers will shout the slogans of "dumping inventory", "clearing inventory" and "completing the task". There is a simple reason. Selling more cars can not only get more "rebate rewards" from manufacturers, but also greatly reduce their inventory, thus ensuring that their capital chain is more perfect. Therefore, businesses are bound to make "great concessions". However, when buying a car, there is a problem of service life, that is, when you want to sell an old car in the future, you may sell it for one or two thousand yuan less, but if you can find a suitable time period, the price drop is no problem.
Vehicle replacement "clearance sale"
There may be discounts at other times, that is, when the car is replaced. At this time, the new model will be listed soon. In order to make way for new models, manufacturers and dealers will have a "clearance sale" on old models, and the price at this time is also very low. Of course, the premise of buying a car must be that you like the previous model very much. How to seize this opportunity? You can buy it after some large auto shows, such as Beijing Auto Show, Shanghai Auto Show and Guangzhou Auto Show. At that time, a large number of new cars will be released or listed, and then the auto market will usher in a wave of "clearance".
General motors new car pricing inflated, suggestions and so on.
The general sales strategy also has some unique characteristics. After a year to a year and a half, its model will always be 20,000 to 30,000 yuan. Its strategy is often to set a higher price at the initial stage of listing, and once the market matures, the price will be fixed.
The price at the end of the month is lower than that at the beginning of the month
The end of the month is the period when the price will be slightly lower. For example, in the first half of the month, the target was 100 units, and only 40 units were sold in half a month. If you rush it later, the price will drop a lot. The price difference between mid-to high-end cars at the beginning and end of the month is three or four thousand yuan. You can leave a message at the beginning of the month and he will call you at the end of the month.