As a large real estate developer, Evergrande Real Estate Group is second to none in China in terms of its rich culture and large number of employees. The culture of Evergrande Real Estate is an elite culture, taking the elite route and cultivating elite products. This is very good, which can improve the brand effect of the group, cultivate the meticulous spirit of employees, greatly improve the working efficiency of the group and ensure the quality of work.

1. Evergrande Group is a fortune 500 enterprise group integrating real estate, finance, health, tourism and sports, with total assets reaching one trillion yuan, annual sales exceeding 400 billion yuan, more than 80,000 employees and more than 65.438+0.3 million jobs. It has more than 500 real estate projects in more than 65.438+0.80 cities across the country, making it the first real estate in the world.

2. From the foundation of the first project to the expansion of more than 50 cities across the country, Evergrande Real Estate Group adhered to the principle of "building a brand with quality and achieving great things with integrity", implemented the target plan and performance appraisal management mode, developed in a rolling way and operated efficiently, and formed a strong system competitiveness with the development strategy of "scale+brand", which enabled Evergrande to maintain a high-speed and steady development, and its comprehensive strength continued to rise, becoming the top leader of real estate enterprises in the country.

3. At the beginning of the company's establishment, during the Asian financial turmoil, Evergrande Real Estate Group attacked against the market, seized the opportunity and adopted the strategy of "short, flat and fast". The first project, Jinbi Garden, with the development concept of "supporting the environment first", created a sales miracle of queuing to buy a house day and night in Guangzhou, with a daily income of 100 million yuan. After three years' efforts, Evergrande stood out from more than 600 real estate enterprises in Guangzhou 1999, and became one of the top real estate enterprises in Guangzhou 10 for the first time.

4. After more than three years of rapid development, since 2000, Evergrande Real Estate Group has made efforts to effectively integrate resources, standardize development processes, pay close attention to management, improve efficiency and support future development. At the same time, we have developed and reserved a number of projects in Guangdong, and successively developed and sold a number of Jinbihuafu, Jinbi New City, Jinbi Century Garden and other Jinbi series properties. In 2000, it ranked sixth among real estate enterprises in Guangzhou.