Time passed inadvertently, and a piece of work was over. Is it necessary to write a good plan book in order to meet the new work goal? So how do we write a plan book? The following is the activity plan book of the decoration company I compiled for you, hoping to help you.

Activity Plan of Decoration Company 1 I. Preface to the Activity

20xx 1 1 month, the marketing of the New Year's Eve project is put on the agenda as scheduled. The success of the marketing of the New Year's Eve project is not only the successful conclusion of the business in 20xx, but also lays a solid foundation for the business in 20xx, and its importance is self-evident. In view of the "renovation before the year and payment after the year" mode of Puqiang New Year's Eve project in previous years, the new headquarters has a tooling hall and a main material exhibition hall to save costs and explore the normalization mode of low-cost marketing meetings. Therefore, this year's New Year's Eve marketing is planned to be held at the headquarters venue, and hotels will no longer be rented out.

Second, the activity objectives

1, further enhance the popularity of Puqiang decoration brand and vigorously promote the brand-new main material exhibition hall;

2. Invite new customers through designers, old customers and telemarketers to ensure that 30 customers are present at a single event every day, and 50% of customers are confirmed at a single event every day, that is, 30 customers in two days.

Third, the activity time

20xx 165438+20xx year 10 month (Saturday)

20xx65438+February 1 (Sunday)

Fourth, the venue

Puqiang decoration Hongshan plaza Xin head office gongzhuang department hall

Verb (short for verb) is the theme of the activity.

Puqiang Decoration 20xx New Year's Eve Decoration Thanksgiving Meeting

Intransitive verb campaign slogan

Enjoy a big meal after the new year decoration, and pay the bill after the old price in the new year.

Seven. Event guest

There is no invitation this time.

Eight. Highlights of activities

1, the upgraded version of Puqiang Decoration Standard Project 20xx is newly released;

2.20xx year decoration market material labor costs push up analysis, the site is scheduled to not increase prices after the year;

3. Visit the brand-new main materials exhibition hall, enjoy the featured main materials and indulge in a feast.

4. The new service mode of renovation years ago and payment years later.

Nine. Overview of activity flow

1. Preheating: online submission, short message group sending and telemarketing.

2. recent detonation: call the customer.

3. On the day of the activity: visit the hydropower site and the finished model house in the morning-box lunch-home improvement class.

4. Retrospect afterwards: Review and report online news activities.

Note: The basic process on the day of the event-

1. Depart at 9: 30.

2. 10:00- 12:30 to visit the construction site and finished product model houses.

3. 12: 40- 13: 20 have a light lunch.

4. 13: 30 —— 16: 40 home improvement class (the host gives an opening speech —— the vice president of marketing gives an overview of the company's history and culture —— Mr. Luo explains the standard project 20xx upgrade —— the assistant general manager explains the salary changes and offers preferential activities —— free talk, visit to the exhibition hall and promotion deposit lottery).

Nine. Activity preferential scheme

1. The customers present are polite: each customer with an invitation letter will receive a beautiful gift (20xx desk calendar), which will be distributed together with the information package when registering;

2. On-site lottery:

First prize: 1: a Ruixin range hood.

Second prize: a brand-name induction cooker is presented.

Third prize 10: Spain imported a bottle of olive oil.

3. New Year's Eve factory model room collection

Pay after starting construction years ago (pay 10% of the project cost years ago after water and electricity are completed); Make mud wood years ago, and the project payment will be completed to 30%)

No price increase after the start of the year (start work before 3 1 20xx; If the project starts after June 1, add 5%)

18% discount on basic decoration

Main material storm (15 flat kitchen and bathroom wall tiles more than 30 thousand; More than 40 thousand plus shower; After 60,000, add Siemens full room switch panel)

Lucky draw: first prize 1 Ruixin cigarette machine; Second prize, 2 exquisite induction cookers; Third prize: a single bottle of olive oil in Spain.

X. Event promotional materials

1, 50 sheets of temporary paper (color printing);

2.20xx image manual;

XI。 Activity site layout

3. Elevator exit: two X booths.

4. aisle packaging: photo boards are everywhere.

5. Live screen: 8 Yi Labao.

6. Front desk banner

7. podium

8. Audio equipment

Xi。 Customer invitation

1 30 new customers-power sales and online sales

2.30 old customers

Twelve. Media promotion and budget

not have

Thirteen, the main points of media promotion copy

Website press releases, single pages, newspaper media and other copywriting will be provided by Peng Chongwu separately.

Fourteen Division of activities

1, one-page copy/design/printing-Peng Chongwu/He/Yu Huihong

2. Site layout design and production-Peng Chongwu/Feng Yueming

3. Gift Purchase-Yu Huihong

4. Website Copywriting-Peng Chongwu

5. Moderator-Yu Huihong

6. Vehicle contact implementation-Yu Huihong (one store, one car, internal vehicle mobility)

7. The special main material is blooming-Cai Liang.

8. Simple lunch-Yu Huihong/Xiangxi private cuisine

9, the host string words-Yu Huihong prepared by herself.

10, speech PPT-Xing Guoshu/Luo Jun provides content materials; Talibing making

Fifteen. Activity budget estimation

1, light lunch: 15 yuan/box; 100 box; *** 1500 yuan

2, advertising shop package production: 1000 yuan

3. Car rental fee: 1.600 yuan (the bus doesn't cross the river for half a day in 400 yuan/Taiwan; Cross the river in 600 yuan/Taiwan for half a day)

4. Award fee: 20xx-5000 yuan.

5. Other moving expenses: 20xx yuan.

Subtotal: 6000- 1 ten thousand yuan

Wuhan puqiang construction decoration co., ltd

Activity plan of decoration company 21. Activity background:

On the occasion of the second anniversary of the establishment of He Yi Decoration Company, in order to thank all walks of life and consumers for their support and love for the company in the past two years, a 20xx home improvement ceremony was held here, so the activity place was August Building Pedestrian Street.

August building is located in the center of August building pedestrian street, with famous shopping malls at home and abroad such as Xinyijia and Gome. With the rising of August Building Pedestrian Street, it will become the most active commercial and leisure shopping area in Jishou City.

Second, the activity ideas:

On the occasion of the second anniversary of the establishment of He Yi Decoration Company, in order to thank new and old customers, on-site promotion activities were held. On March 2, 20xx, the first phase of the August building will be delivered, and the owners will get the houses one after another, which will set off a climax of home improvement consumption. Taking this opportunity, we will cooperate with a decoration company to arrange an exhibition in the first phase of August building when the house is handed over in March and April, and provide free consultation on home improvement and display and promotion of home improvement materials for the owners. The company will communicate face to face with the owners to achieve the sales purpose.

The whole activity will be divided into three parts: "through train for viewing boutique model houses", "decoration consultation grand meeting" and "super preferential feedback".

Third, the purpose of the activity:

1, improve the company's popularity and reputation, and expand the company's influence in the industry;

2. As a celebration of the company's second anniversary, on the one hand, it promotes the knowledge of home improvement to consumers; On the one hand, through the form of super preferential rewards, we thank the old customers for their love for harmony, enhance the reputation of harmony, form new interpersonal communication and increase the on-site passenger flow.

3. Collect customer information through activities to expand the company's customer base;

4. Create direct economic benefits for the company through activities.

Four. Activities:

Theme of the event: "20xx Jiezhuang Festival-He Yi's Second Anniversary Celebration".

Activity slogan: meticulous, careful, caring, zero-distance service.

Activity time: April 20xx1September-May 19.

Venue: Pedestrian Square, August Building

Participants: all citizens

Specific content:

1, decoration consultation grand meeting

(1) Creativity: Introduce common sense and analyze home improvement, so that consumers can understand consumption and trust!

(2) Content and purpose:

Explain home improvement with professional knowledge and popular language, introduce common sense of home improvement, and let consumers know how to better decorate their houses.

② Analyze the essential differences (such as post-service, quality, etc.) between the current decoration industry and brand decoration companies, small enterprises and decoration "guerrillas".

③ Introduce several decoration modes and charging standards of He Yi Decoration Company, so that owners can understand where the money is spent and consumers can feel more at ease, peace of mind and comfort.

(4) Reveal the dark side of the current decoration building materials industry, remind consumers to pay attention, and at the same time show how a decoration company does it, increase consumers' trust in the company, and help consumers finally sign a contract!

(3) Activity site:

① Exhibition of works: The works are placed on both sides of the host's seat and displayed in a fan shape. The works have a comparison between the design renderings and the real-life drawings, indicating the design description and the basic situation of the owner, the investment amount of the room type and decoration, and the overall price description (including soft decoration, lamps and household).

(2) Product display: Building materials merchants set up consultation offices around the site to display the main products, and the shopping guide will assist in the introduction and accept the consultation and order from the owners.

(3) Distribute DM, set tables and chairs, and the participating owners sit in the form of semi-ellipse, which is convenient for observation and explanation (semi-ellipse is also a more relaxed form, which is more conducive to acceptance, different from face-to-face cramming).

(4) computers, stereos, etc. Be prepared to make a reasonable explanation.

⑤ Set up a drink collection office to create a relaxed and pleasant communication atmosphere.

2. Super discount

(1) Creativity: people are not profitable, and profit-seeking psychology is the general mentality of consumers.

(2) Purpose:

Pursuing preferential treatment is the general psychology of consumers. In order to adapt to consumers' psychology, we should take some preferential measures to attract and satisfy consumers and make them more willing to accept it.

The discount itself also shows that the merchants attach importance to the owners. Everyone wants a feeling of being valued, which is conducive to promoting consumers to have a sense of identity with businesses and have a greater willingness to sign contracts with businesses.

(3) Designers and business personnel should follow up the preferential activities in time, communicate with the owners, and strengthen the owners' awareness of this activity, which is conducive to finding potential intended customers.

(3) Activity site:

(1) The event organizer announces the preferential measures and specific implementation measures.

② Designers set up desks in front of their own works, give on-site explanations beside the works, accept the owner's consultation, communicate with the owner and register the owner's information for follow-up after the meeting. (Designers wear work permits and dress codes).

(3) Building materials merchants display and introduce products, provide free consultation activities, collect customer information, and accept on-site orders from owners.

(4) During the free activities of the exhibition, quickly arrange the customer to rest and negotiate with the salesman, and the salesman will follow up in time and invite the owner to fill in the decoration consultation information.

(4) Preferential contents:

① On the day of the event, (a) all the old customers in He Yi can get a beautiful small gift from the company; (2) Owners who are interested in decoration can get a beautiful small gift from the decoration company for free as long as they fill in the relevant information (the number of gifts is limited).

② On the day of the activity, we provided two free services with a decoration company, namely "on-site house testing" and "graphic design scheme". The owner fills in the personal information, and the company will send someone to deliver the map to the door within one week.

In order to thank old and new customers for their support and love for Heyi Company, we will get a big red envelope worth (1000) yuan when we go to He Yi for decoration during the activity.

During the activity, the owner who pays the deposit and signs a contract with the decoration company can enjoy a free housekeeping service;

⑤ Before collection 12 sets of model houses: the first 12 customers who signed the bill during the activity presented water heaters worth 4,888 yuan.

3. "Boutique Model Through Train"

(1) Creativity: Facts speak louder than words, what you hear is empty, and what you see is true!

(2) Purpose:

(1) The owner can feel the design and construction strength of the company by visiting the boutique model house on the spot; Through the on-site case, let the owner know the construction process and technology of the brand decoration company and leave a deep impression on the owner.

② Through visiting the model house and communicating with the owner on the spot, we can gather popularity for this activity, arouse the owner's further attention to the company, help the owner to know the company, and lay a good foundation for the next action of "signing the bill on the spot".

(3) Activity site:

(1) Hire a minibus to send the owner to visit the model house for free, and the staff will lead the whole process, giving a brief overview along the way, saving the time of viewing the house.

(2) model room decoration, make a few bright windows, employees dress neatly, show the company's standardized management.

(3) After the "decoration consultation activity", the time to watch the model house should be controlled within half an hour to prevent the owners from aesthetic fatigue!

Note: The scheme of "through train for viewing boutique model houses" is for reference only, and it is recommended to implement it when conditions permit.

Verb (abbreviation of verb) propaganda strategy;

1. Make an invitation and briefly introduce the activities;

2. Make an activity DM to introduce the participating businesses and specific activities;

3, decoration company portal publicity report;

4. Border Town Newspaper has tracked and reported the early and late stages of the activity;

5. Xiangxi Life Channel "Good Room and Good Home" is responsible for the special report of this activity;

6. The image advertisement of the background board at the event site is 4mx3m (the advertisement size is subject to the actual situation);

Participating units of intransitive verbs:

(1) Organizer: Xiangxi He Yi Decoration Co., Ltd.

(2) Exhibitors: Parker Floor Wrigley Bathroom, China Resources Patent Leather Anuo Cabinet Midea Water Heater.

Sanyi ceramic huayi light-decoration mingdian fabrics rifengguan

Appointment of marketing activities: teacher, assistant to teacher Mao XX or WeChat XX.

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