1. Social media marketing
Social media platforms such as Weibo, WeChat, Tik Tok and Xiaohongshu have become popular channels for brand communication. By creating brand accounts, publishing marketing content and interacting with users on these platforms, brand awareness and user loyalty can be enhanced.
2. Content marketing
Content marketing refers to attracting and maintaining the interest of the target audience by creating valuable content. This method is suitable for various new media platforms, including blogs, social media and video platforms. By publishing educational and entertainment content, brands can build professional knowledge and trust among the audience.
3. Live broadcast with goods
Influencer marketing refers to cooperation with influential individuals or accounts on social media to increase brand exposure and trust. By cooperating with influencers, brands can get higher exposure and better user participation.
4. Search engine optimization
Search engine optimization refers to improving the ranking of brands in search engines by optimizing the content and structure of websites, thus increasing brand exposure and website traffic. By using keywords, internal links and optimizing the speed of the website, the brand's popularity in search engines can be improved.
5. Mobile applications
Mobile applications are another channel to increase brand exposure and user engagement. By developing attractive and useful applications, brands can attract more users and improve their loyalty.
5. Push a soft article for publication.
Writing/publishing news media (article news/video news), self-media, short video, self-publishing/free distribution.
These are some methods of brand communication by new media. Brands should choose their own ways and formulate corresponding marketing strategies to achieve the best brand communication effect.