More than three years ago, China News Research Center published a survey report on the influence and credibility of newspapers and periodicals in Chinese mainland. Among the national economic newspapers, 2 1 Century Economic Report has the greatest influence, Economic Daily has the highest credibility and Economic Observer has the strongest growth. The survey results show that the emerging newspapers show indomitable spirit, and their momentum has overshadowed the newspapers that have been published for a long time in a short time.
Benefiting from the rise of the securities market, with the help of the advantages of the designated media for information release of listed companies given by the CSRC, the securities newspapers, mainly shanghai securities news, china securities journal and Securities Times, have become good newspapers in the financial newspaper industry. The advertising industry sources of the three major securities newspapers are very concentrated, with financial and insurance advertisements accounting for more than 80% of the total.
China Business News started earlier, and has established a certain brand, which has been operating well in the existing financial newspapers. Its market operation experience is rich, its content positioning is more practical than other newspapers, and it is a "diversified development"-newspapers, magazines, series, China enterprise competitiveness evaluation system, etc. They are all profitable, and they are really "four-wheel drive". There are many reasons why China, backed by the Institute of Industrial Economics of China Academy of Social Sciences, can survive and develop well. In the words of Dr. Jin Bei, president of China Newspaper, it is "system, team and culture are the fundamental reasons for our development".
The Economic Daily in Taiwan Province Province, China reported in two ways: looking at the economy from a social perspective and looking at the society from an economic perspective. As a result, it became popular and even distributed hundreds of thousands of copies on the island of Taiwan Province Province, which led to the success of the popularization of economic newspapers.
International "Big Three"
● The Wall Street Journal is the leading global financial news media, with a current circulation of 654.38+0.85 million, ranking second in the United States. The style formed after World War II: paper width, few pictures, has remained basically unchanged. Most readers belong to the middle class or above. The core content of a newspaper is finance, economy and enterprise. There are 936,5438+0000 online readers who are willing to pay $79 to $99 a year to browse its electronic version.
● The Financial Times shouted the slogan of "honesty, accuracy and independence", mainly reporting business and financial news. 70% of its circulation is outside the UK, with only 65,438+300,000 copies in China. This is a typical international newspaper. Newspapers are printed in pink.
● Japan's economic news has a circulation of 3 million copies and is a "localized international financial newspaper". Its financial news is famous for its rapidity, reliability and accuracy, and often has exclusivity and influence. The newspaper has 56 branches in China and 36 branches abroad, with more than 3,700 employees.
Attachment: 1 Publication date of China Business News: every Monday.
2. From June 65438+ 10/day, 2003, 2 1 Century Business Herald was changed from weekly to biweekly and published every Monday and Thursday. This is an ideal small step for China newspaper industry, but it is a big step on the road of newspaper industry exploration in 2 1 century.
3. Date of publication of Economic Observer: Friday, Monday, Tuesday, Wednesday, Thursday and Friday.
4. China Business News is printed by satellite and distributed nationwide.
Internal uniform serial number: CN3 1—0024
National postal code: 3-2 1
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