Familiar things and familiar scenes naturally cannot bring curiosity. Whether it is marketing, operation, copywriting or new media, we must cultivate it. Reverse thinking? That is to break some normality, put forward opposite views and create conflicts.

Second, there are slots, and personality is more complete.

After 90 s, 95 s and even 00 s, the army has increasingly become the main consumer of major brands, and more and more brands want to gain the love of this group through rejuvenation. The same is true for new media operations. One of the biggest changes in the new media era is the personalization of the platform, which is flesh and blood. This change has both advantages and disadvantages. If you are a person with a slot, you can get closer to your customers and people will be more stereoscopic.

Third, a clear vision is the tipping point.

Those explosive articles are not because of good literary talent, nor because of strong skills, but because they have a brand-new point of view and have made efforts to explore new insights in life. Although? Nothing new under the sun? People's favorite topics have never changed, such as hard work and final counterattack, straight male cancer, envy of others' love, hatred of the rich and so on. But at the same time, we need to have a clear attitude and viewpoint, the viewpoint is the critical point, and the attitude is the temperature.

Fourth, pay attention to self-expression and consider the needs of users.

To be a new media, you should have your own attitude and express your views. Everyone is emphasizing individuality and forming their own unique style. This is self-expression, which will be recognized by a large number of people, and eventually more and more people with the same values will gather. However, self-expression is not a monologue of self-satisfaction, but an intermediate area between user needs and self.

Don't worry about the first thought.

This is what is commonly called anti-human thinking, which jumps out of the comfort zone of creative thinking. The process of coming up with novel ideas is not so magical, just abandoning old ideas one by one. Don't rush to write the first thoughts and intuition, because everyone can think that the process of getting this idea is too comfortable.

6. Emotion is a nuclear weapon of proliferation.

The content of the pop-up screen can often be? Captives? Readers, detonate readers' emotions. On the internet, emotions are definitely a scourge, which is out of control. Of course, these can only be used as reference. The most important thing is to find the high arousal emotions of the target group in continuous practice, such as patriotism, anger, excitement, nostalgia, surprise and other emotions that I often see now.

Seven, good title, screened out

When you determine the direction of the topic, the importance of the topic goes without saying. Perhaps the top team of any new media is studying how to write the title better. If you want a better title, don't rely on one person's judgment. Based on your past experience in posting headlines on Twitter, compare the headlines and choose five.

Seven points about the success of new media operation are shared by Bian Xiao. If you are interested in online marketing, I hope this article can help you. If you want to know more about copywriting, website optimization, network marketing skills and materials, you can click on other articles on this site to learn.