New Balance is also called "Z-shaped shoes" because of its iconic characteristics of shoe design, and it is named because the "N" on the shoes is mistaken for "Z", so the name of "Z-shaped shoes" has spread.

New Balance, a brand founded by Mr. William J. Riley in Boston, the American marathon city, on 1906, is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.

When New Balance entered China, it liked to slogan "presidential shoes" and "elite shoes". Because many politicians and business celebrities such as Clinton, Obama and Jobs wear their shoes, this brand has long taken the elite line-positioning adults, not loving advertising, not signing contracts with athletes, and calling itself elite shoes.

In China, New Balance is a classic retro running shoe focusing on lifestyle, which does not take the high-end elite route and is aimed at the mass market of young people.

However, with its increasing popularity in China, there are more and more fakes in New Balance. Please pay attention to whether the purchase channel is formal.

Extended data:

The shoe types of New Balance mainly include:

1, American shoes: made in the original factory in the United States, combined with all kinds of top technologies and perfect materials, become a symbol of noble status and are the favorite of many political leaders and successful entrepreneurs.

2. Functional running shoes: According to the needs of various consumer classes, New Balance running shoes have launched four series: directional control, stable shock absorption, shock absorption and light weight, combined with a number of high-tech patent designs to meet the needs of every runner.

3. Competition shoes: shock-absorbing, shockproof, stable and lightweight competition shoes, which are suitable for wearing at different distances and are the best choice for runners.

4, cross-country running shoes: suitable for runners who like outdoor cross-country sports.

5, multi-functional shoes: New Balance multi-functional shoes have a variety of styles, providing indoor and outdoor activities to wear. Whether it's intense aerobic dance, hours of weightlifting or weekend leisure activities, New Balance can provide the most suitable pair of multifunctional shoes.

6. Walking shoes: Walking has gradually been loved by everyone, so consumers have more needs and requirements for a pair of walking shoes. Besides comfort, they also need high functionality and professionalism. New balance walking shoes are designed according to this demand.

7. Outdoor sports shoes: New Balance out shoes are designed with the concept of "love adventure sports" as the main axis to meet various outdoor sports needs.

8. Basketball shoes: Basketball shoes designed by New Balance not only bring fashion trends, but also pay more attention to their functionality. They not only have the characteristics of light weight, shock absorption and stability, but also have super shock absorption function and artificial design of forefoot, which increases the explosive force of basketball. Lightweight upper provides natural, comfortable, durable and breathable support.

9. NOVO shoes: Excellent grip and softness, providing excellent support and stability. In the function of midsole, it provides lightweight, comfortable and shockproof effects.

10, retro shoes: meet the needs of leisure and sports at the same time.

1 1, children's shoes: light and durable.

References:

Baidu Encyclopedia-New Balance