1, bottle color
The first is to look at the color of the bottle, which is obviously different. Esteelarder's letters are obviously dark black, and fakes are gray black. Look at this sign. No matter which series Estee Lauder is, whether its logo is flat or three-dimensional, the logo shape is exactly the same.
Step 2 look at the packaging
The white of Estee Lauder's outer box is pure white, the white printing batch number is American origin, and the black is OEM production. Don't judge that the black font is fake. The fake Estee Lauder manual is light gray, light in color and non-sticky. They were just folded. The real Estee Lauder instructions are clear and consistent.
Step 3 seal the label
The Estee Lauder logo on the sealed label of the fake packaging box is also very rough, almost invisible, and very dim, and the fake also carries the CIQ label. In addition, from the hand feel, fake goods are gelatinous, which is not easy to be absorbed when rubbed on hands, while the real goods are absorbed immediately when rubbed on hands, and the hands will feel very slippery, like a protective film.
Estee Lauder brand connotation
Ms Estee Lauder founded the Estee Lauder brand, hoping to bring beauty to every woman. After more than half a century, it has won a wide reputation in the world with its leading technology and efficacy. Today, Estee Lauder's skin care, make-up and perfume products have been sold in more than 130 countries around the world. Adhere to the original intention of bringing beauty to every woman, devote to the breakthrough and innovation of scientific research, and maintain good communication with customers. These excellent traditions continue and become a valuable foundation for future development.
Creative cooperation with fashion pioneers and inviting many people who have made outstanding achievements in their respective fields will give the brand brand new charm and connotation, symbolize the contemporary spirit of Estee Lauder and convey the elegance and connotation that the brand has long admired. * * * tells the story of female youth, self-confidence and female charm.
Ms Estee Lauder has always believed that every woman can always have beauty and fashion. As a result, she integrated her life taste and fashion sensitivity into the Estee Lauder brand, which not only reshaped the face of the American cosmetics industry, but also affected the global cosmetics market.
Baidu Encyclopedia-Estee Lauder