Pepsi has found a market from young people and positioned itself as a new generation of cola. Choose the right brand spokesperson, invite the superstars that the new generation likes as their own brand spokespersons, personalize the brand image, and start the cultural transformation through the idol plot of the new generation of young people. Music and sports are combined, at the same time, this offensive is concentrated and clear, all around the new generation, so that cultural communication has a clear direction.