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What are the exaggerated advertisements in cosmetics?
The advertisement of any product has exaggerated elements, and exaggerated advertisements abound. But in fact, there are many "traps" behind these slogans. Here are four common exaggerated slogans for your interpretation.

First of all, natural plant ingredients soothe the skin. Are some plant ingredients really effective in soothing the skin? Such as green tea, chamomile, licorice root, burdock extract, etc. However, not all natural plant ingredients have soothing effects. Some plant ingredients can irritate the skin and clog pores, such as lemon and strawberry extracts. Many cosmetic advertisements claim to soothe the skin. Do you need detailed consultation before use? Or ask for information.

Second, the mask contains a whole bottle of essence "containing a whole bottle of essence" is a common advertising slogan of the mask, but is this really the case? The liquid contained in the mask is not only related to the mask material and cutting area, but also the texture of the liquid is an important reference standard. You can't judge the quality of the mask only by the liquid content, but it doesn't necessarily mean that it is the "essence", which is largely to prevent the liquid from dripping during use.

Third, the oil-free formula must be refreshing. There are many products with oil-free formula as their promotional selling point, especially acne products and isolation and protection products, which can grasp the psychology of consumers and make everyone think that the clear texture can soothe and soothe the skin without causing a sticky feeling. In fact, oil-free is not the same as refreshing, even though macromolecular hyaluronic acid will still have a sticky feeling during use. And containing some necessary lipids may not be refreshing, but it can give better protection to the skin.

Fourth, it contains no alcohol and is not irritating. This kind of advertising language is common in emulsion advertisements, complaining about the harm of alcohol to the skin when promoting products. In fact, alcohol is added to make-up water because some ingredients must use ethanol as a solvent when they are insoluble in water and oil. Alcohol-free products may have a thick texture, giving people a sticky feeling.