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Definition:

Advertising, as its name implies, is widely advertised. Broadly speaking, advertising language refers to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including the title and text of advertisements. In a narrow sense, advertising language refers to improving the visibility of enterprises through publicity, and advertising language is also an indispensable means and method for businesses to obtain profits in marketing.

Advertising language creation standards:

Concise advertising language should be concentrated and concise. If it is not short, it is not easy to repeat, remember and spread. There are not many formal requirements for advertising language, which can be a single sentence or a dialogue. Generally speaking, the number of advertising words should be 6 to 12 words (words), and generally not more than 12 words.

Advertising text must be concise, easy to understand, easy to understand, follow the trend, and the content should not be too abstract, so that people with general education can accept it. Advertising language should use words familiar to the target language to make sentences fluent and clear. Avoid new words, new words, technical words, obscure words and words that are easy to cause ambiguity. I can't play word games.

The catchy advertising language should be fluent and catchy, with proper emphasis on pronunciation, intonation and phonological collocation, so as to be readable and grasp the eyes and hearts of the audience.

To be novel and unique, we must choose the advertising language that can provide the most information and work hard on the word "new". Such as new products or new uses, new designs and new styles of old products. The expression of advertising language should be unique, and the sentence patterns and expressions should be unique. We should avoid mechanical duplication. There can be appropriate epigrams, puns, fables, etc. To cater to the curiosity and imitation of the audience and arouse the soul.