In the past 1 1 month, the life of Changan Ford seems to be better. In the case of a short-term recovery in the auto market, the retail sales of 202,965,438+0 vehicles were handed over, achieving a 30% year-on-year sales growth. With the explorer's suv cruising range of more than 35w and the good performance of the entry-level family car Fox, it saved a little market face. However, this data is definitely not enough for the boastful Ford. At the sharp moment of overwhelming advertisements, Taurus and Mondeo, once popular all over the country, handed in three-digit report cards one after another. This established and powerful American enterprise seems to have lost its way under the huge market impact. However, it is really unconvincing to evaluate a century-old car company and say "good or bad" among car critics. Today, I spend some time talking about Ford's advantages and disadvantages, which seems to be exploring the core reasons for his stepping down from the altar.

Ford's greatest advantage is leather.

One thing is certain, Ford does use cheap materials, which is almost the consistent style of American cars. Whether it is chassis, body or engine, Ford generally gives enough. This is why people's first impression of Ford is that it is relatively stable to drive. Of course, there are enough materials, but it doesn't mean that the technology is good. In terms of intelligence and engine thermal efficiency, Ford has no hard technology to use in recent years, which will inevitably give people a silly feeling.

The large-scale use of 3-cylinder engines is purely a detour.

It seems that all brands that use 3-cylinder engines in a large area have experienced a misfire period. Ford, like Buick, miscalculated the acceptance of the 3-cylinder engine scheme by Chinese people, which led to a sharp decline in the market reputation of Fox and Forex. However, Buick Hideo quickly recovered after switching back to four cylinders, and its sales surged. 165438+ 10, Buick Hideo handed over the complete test papers of more than 40,000 vehicles. Compared with Fox, the adjustment period seems to be longer. Insufficient market research in the early stage and procrastination in the late stage of adjustment will affect the reputation of an automobile brand in just a few years.

The appearance and interior are the same as ten years ago.

In fact, strictly speaking, although Ford is an American brand, the Ford models introduced to China are basically the works of Ford's European team, so it is more appropriate to say that it is a European brand. Under the current car-making technology, all cars can be said to be similar, so it is the care for details that ultimately attracts consumers to pay the bill. We want a more intimate configuration, a better car and a younger design, but Ford seems to have endless slogans and then presents us with a motionless scene. The auto market is also like sailing against the current. If you don't advance, you will retreat. Brand history can no longer be a comfortable endorsement. We can pull SAIC Volkswagen down, or we can take Weilai BYD to heaven. This is a faster and more changing era. I hope Ford can solve this problem as soon as possible.

Ford's greatest strength is its greatest weakness.

To say that Ford's greatest advantage lies in its qualifications. As the pioneer of the assembly line production car, Ford will always be an old brand in the automobile circle, but it is with such a beautiful credit book that it is timid on the road of evolution. To put it bluntly, there is an "idol burden", fearing that it will be easy to pull eggs if you take a big step. Therefore, it remains to be seen whether Ford can break through the comfort zone and adapt to today's fast-paced competitive environment.

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