However, how can a small laid-off worker make a "small potato" bigger and become a billionaire?
Small potatoes came out.
1989, Liu Xin, a 24-year-old stevedore of Shenyang Fuel Company, was "unfortunately" laid off. In order to make a living, he welded an inverted donkey and sold vegetables, fish and clothes in the market. Two years later, he started a clothing business with his wife Jin with the 7000 yuan he saved, and soon switched to a fruit business, but after several months of tossing, he didn't make any money. Because Liu Xin is a "good cook", Kim learned how to make pickles and big rolls from her mother when she was young. Finally, they decided to open a small restaurant. In this way, Liu Xin and his wife tried their best to open a cold noodle shop in Taiyuan Street. But in less than a year, they not only lost all the 7000 yuan they invested, but also owed a lot of foreign debts.
In order to pay off his debts, Liu Xin had to go back to his old job, get on a tricycle and sell vegetables, fish and watermelons everywhere ... but Liu Xin didn't give up the idea of reopening the restaurant. He has been thinking: others can do it, why should I lose? When delivering food, he began to take pains to approach various hotel owners and set up stalls to do business. In the gradual learning and accumulation, Liu Xin found a rule: hotels with operating characteristics are doing well, while most shops with poor management have no characteristics and their own main product characteristics! He decided to go back to Taiyuan Street and open a restaurant. Liu Xin is optimistic about the house on Taiyuan Street 1 1. This is a hotel owned by a boss in Heilongjiang. He is eager to return to his hometown. Liu Xin mortgaged the hotel with the house left by his parents. After that, he borrowed 3000 yuan from east and west, hired several people, painted the walls and bought four dining tables. As soon as this snack bar named Yuanlinxiao Cold Noodle Restaurant opened, it attracted tourists from all directions with its benefits, cleanliness and enthusiasm.
One day, when Liu Xin was walking in Taiyuan Street, he heard two people walking in front say, "Go to Lin Yuan to eat small potatoes." He opened a cold noodle shop, but they said they wanted to eat small potatoes, which inspired Liu a lot. He learned that his "little potato" was very popular. The next day, Liu Xin renamed the Lin Yuan cold noodle shop "Little Potato" pickle shop. Small potatoes are a specialty of Northeast China. It is much smaller than ordinary potatoes, but its fragrance and nutritional value are much higher than that of big potatoes. Due to the high yield of this variety, many people planted it, and careful Liu Xinhui immediately took aim at it. Liu Xin visited and inspected everywhere, collected the cooking skills of folk small potatoes, removed the rough and refined, carefully pondered, made a stew of small potato juice with a variety of medicinal materials, and stewed it with soy sauce, pork belly and coriander. "Small potato" has both the characteristics of northeast big bowl dishes and the taste is definitely better than northeast big bowl dishes.
A big bowl of "small potatoes" 10 yuan, plus two large rolls of 2 yuan money, is enough for two people to have a good meal. This dish became an instant hit and was warmly welcomed by people. Guests often stand outside the store, waiting for a table to eat. Later, Liu Xin took small potato pickles as the leader, selected vegetables that people often eat in daily life as the main ingredients, highlighted the characteristics of delicious color and palatable salt taste, and produced five categories 150 varieties of small potato pickles series by using cooking methods such as sauce, stew, stir-frying and so on. "Small potato" has fascinated all customers, and there is such a mantra: "It's not good enough, Shenyang small potato." For a time, small potato food was popular in Shencheng, and the business was hot. In less than two years, Liu Xin earned more than one million assets.
Xiaotudou big brand
From 65438 to 0995, because the profit of planting small potatoes was too small and the survival rate of small potatoes was lower than that of ordinary big potatoes, some farmers began to plant big potatoes one after another. Restaurants in Liu Xin are suddenly short of goods and are in danger of closing down.
At this time, relatives and friends advised Liu Xin: "You have made a lot of money, so close the store and go home and live a good life." But Liu Xin doesn't think so. From the day he dried the "small potato", he had a dream: to make the small potato bigger and let it go to the whole country and the world ... Liu Xin decided to invest in planting small potatoes himself. His idea was opposed by everyone, including his wife. They thought he was taking too much risk. If the planting fails, he will lose all his hard-earned money. However, Liu Xintie made up his mind. He came to Tieling and other places to invest in planting small potatoes with 6.5438+0 million yuan. The first planting failed, and he lost nearly 500 thousand yuan.
But Liu Xin didn't stop there. He temporarily gave up planting and worked closely with relevant scientific research departments to study the scientific planting methods of small potatoes. Six months later, Liu Xin invested more than 6.5438+0 million yuan in Shenyang and Tieling to support the cultivation and development of small potatoes. For the next six months, Liu Xin stayed in the field every day to observe the growth of small potatoes. Many things happen, and this time it succeeded. Small potatoes have mushroomed, and local farmers and Liu Xin have achieved a win-win situation. Liu Xin made a lot of money quickly by "small potatoes". Two years later, he accumulated abundant funds. 1996, Liu Xinhua bought a one-to four-story building at the southern end of Taiyuan Street for 6 million yuan, and invested 4 million yuan to purchase equipment and decoration, so that the unique plaque of "Shenyang Small Potato Food" hung at the southern end of Taiyuan Street and became a remarkable scenery in Shenyang City. However, "Little Potato" became famous, and Gui Li came.
For a time, a dozen "small potatoes" appeared in the city. In order to ensure that their legitimate rights and interests and consumers' rights and interests are not infringed, Liu Xin decided to apply for national trademark registration for the gourmet shop she worked so hard to create. 1997, the first trademark certificate registered under the name of catering in China, with the seal of People's Republic of China (PRC) trademark and the seal of China Trademark General Administration, flew from Beijing to Liu Xin, adding endless glory and a thousand times worth to the small potato and pickles food city. In July, 1997, Shenyang Small Potato Catering Co., Ltd. was formally established. In order to make the brand "Little Potato" last for a long time, Liu Xin strictly controls the quality from the aspects of material selection, preparation and processing, and [FS:PAGE] often visits it. It is because of this frankness that "Little Potato" gradually became famous. Not only is business booming in Shenyang, but people from outside the province have also gathered in Shenyang to learn the production technology of "small potatoes". Liu Xin has opened several branches in the northeast, all of which are booming.
Being China's "McDonald's" With the increasingly fierce market competition, Liu Xin decided to learn from the modern management of chain stores and let the taste of small potatoes float to the whole country. As soon as Liu Xin put forward the idea of opening a chain store in the whole country, he met with opposition. The master who followed Liu Xin for many years advised Liu Xin: "Small potato series is a northeast dish, and southerners can't get used to it. Besides, there are restaurants everywhere now, so let's go to the northeast to hit the market, and don't go out to take risks. " Liu Xin's wife also advised him: "We have worked hard for so many years, so we should enjoy our life and never go out again. What if we lose money? " But Liu Xin made up his mind to open up virgin land in Shanhaiguan and introduce small potatoes. Liu Xin took 1 10,000 and led several "elite soldiers and strong generals" to Shandong first.
Liu Xin bought a restaurant in the bustling area of Jinan. After more than a month of transformation and equipment, "small potatoes" finally appeared in Shandong. Although Liu Xin had done a lot of publicity in the local area before, the local residents didn't recognize this "small potato" at all. On the opening day, the front door of the hotel was deserted. At the end of the day, the turnover was less than that of 200 yuan. Liu Xin was not discouraged. In order to open the market in Quancheng, he hung a sign flatly: "Shenyang Potatoes settled in Shandong and invited Quancheng people to try it for three days for free". As soon as the brand of free goods Jian was put up, many people came to "taste", and this kind of tasting became famous. Three days later, many Shandong people came to the store to eat small potatoes. The delicious news of "Shenyang Small Potato" soon spread in Jinan, and some curious Shandong people made a special trip to taste Shenyang's "Small Potato". For a time, "small potatoes" became popular again. After the success of opening a branch in Shandong, in just two years, Liu Xin opened several branches outside the province with a shrewd mind and strong work enthusiasm, and they were all booming. At one time, many investors sought cooperation from Liu Xin.
Since 1999, Shenyang Xiaotudou Catering Co., Ltd. has successively opened branches in Beijing, Tianjin, Jilin, Inner Mongolia, Hebei, Henan, Shaanxi, Shenzhen, Jiangsu and other places, and now it has developed into a 13 1 chain store nationwide. From Heilongjiang in the north to Shenzhen Special Economic Zone in the south, people can taste authentic Shenyang potato food. However, Liu Xin was not satisfied with what he had achieved, and he began to move towards higher goals. At the store meeting of Shenyang Small Potato Chain Group, Liu Xin put forward the slogan of "being the McDonald's of China catering industry". It seems that he has made up his mind to transform this private enterprise developed from a mom-and-pop shop into a joint-stock cooperative system and carry out a thorough transformation.