In the home appliance market, Hisense, as a giant in the home appliance industry, launched the value proposition of "Quality Hisense", and opened the battlefield focusing on quality life with dazzling high-end complete sets of home appliances.

For a long time, the polarization trend of home appliance industry is very obvious. On the one hand, the low-end home appliance market, whether it is a big brand or a small brand, has obvious melee and fierce competition, while the high-end market is much better. In order to meet the needs of consumers with high quality of life, the mid-to-high-end market is also the most important new growth market for Hisense. At present, Hisense has a very high product share in the high-end TV market. For example, in 20 19 and the first three quarters of 2020, some of Hisense's laser tv products, such as Hisense 80L5 laser tv and 65U7E ULED TV, all topped the best-selling list. Deeply loved by consumers.

Hisense has previously launched a brilliant series of complete sets of home appliances, focusing on high-end and high-quality life. Once launched, it sold 100 sets in a short time. Obviously, with the development of intelligent household appliances and home integration, complete sets of household appliances have become an irresistible trend and another important battlefield for major brands to compete for the market in the future. Hisense, as a brand with fewer complete sets of household appliances in China, has already laid out the future complete sets of household appliances market early.

Compared with a single household appliance, the design of complete sets of household appliances similar to Hisense can be consistent, which is more in line with the needs of people pursuing high-quality life for home environment layout. In addition, in the era of intelligent interconnection, the compatibility and interactivity of complete sets of household appliances will be better and smarter, and the convenience of service will be more advantageous.

I believe that in the future era of intelligent Internet of Everything, complete sets of household appliances will become more and more popular, and their functions and experiences will become more and more powerful. As a giant in the home appliance industry, Hisense is undoubtedly at the forefront of the industry again.