Of course, we need both. As for which is more important, it should be based on the actual situation of the enterprise. If the company has strong execution, creativity is more important. If the company's creativity is strong, execution is more important!

Or execution is more important, because creativity can be compensated by buying other people's patents and learning from others' practices. Once the execution is not strong, the enterprise will be slowly consumed. Even with good ideas, it may be surpassed by other companies and become a world-class enterprise!

It can be seen from the following levels: 1, the quantitative change of execution, and the qualitative change led by creativity; 2. At the level of personal value, execution is the screw on the assembly line, and creativity is the vanguard to guide the direction. 3. From the social point of view, with the contemporary social machine gradually replacing manpower, creative work is even more irreplaceable.

But in fact, I still think that creativity is not as important as execution.