Thanks for inviting me.
Whether Ruilong 5 can really win in front of Core is a question that needs no concern. Let's assume it's really a win-win situation.
This problem obviously belongs to "engineer thinking". It should be said that one thing is neglected: the product itself is only a link in the marketing means, not the whole. A complete 4P marketing concept includes four elements: channel, product, price and promotion, as well as the goal and direction throughout.
Well, it's a bit wordy to say this, and it doesn't make sense to completely repeat the marketing theory. So let me stop and look at some examples.
1, brand.
Xiaobai: Help me install it. I want an Intel processor.
Great God: AMD is cost-effective.
Xiao Bai: What is AMD? Never heard of it.
Great god (throw away a series of evaluation articles in the past)
Xiaobai: AMD is so powerful.
Great God: So, use AMD.
Xiaobai: I'd better buy i5.
Great god: ...
Finally, Xiao Bai bought a computer. But I don't know which day, the computer hung up. What does Xiao Bai think?
If it is Intel, Xiaobai: There should be no problem with the CPU. Maybe the motherboard or hard disk is dead. ...
If it's AMD, Xiaobai: You see, AMD just can't. I shouldn't have trusted what he bought. Hacked!
This is brand prejudice. Intel's five-tone advertising sound was rated as the most valuable commercial advertising music. The brand has been cultivated for decades, how can it be subverted overnight?
Intel spends an order of magnitude more than AMD on TV advertisements, media advertisements, Internet bar training sessions and campus training sessions every year. If not, will Intel spend the money?
The same is true of other industries, such as Tesla Motors, which are praised and not sold. Can the cumulative sales volume be a fraction of BBA?
2. Channels.
Imagine if I am a small installer and Intel's regional agent is the largest one in the local area. In addition to Intel CPU, we also represent ASUS and GIGA motherboards, Samsung and AOC monitors, Kingston memory chips, Samsung SSD and a series of market heavyweight products.
Today, the big agent said that he would promote Intel, report how much Intel he sold every week, and reward and support those who sold more. Of course, it doesn't matter if you sell less. Hey, hey, I can't smash your shop. But when distributing goods, can't I give priority to obedient ones? Can't I get a binding sleeve next time? Or I can't keep up with the sales? What? You don't sell any of these brands? All right! As long as you are happy.
You are a businessman. Who do you sell?
3. resources.
If I am a brand machine manufacturer, my annual trade volume with Intel is 1 100 million yuan, and my trade volume with AMD is 20 million yuan.
Intel said, brother, you see my CPU market price is so high, and the cost is good for you. A machine can earn XXX yuan. If you don't move, even if you sell spare parts, there will be no loss. Help me sell more products and maintain market share. If the CPU order exceeds 100K, I will give you an extra rebate of $5.
AMD said, Brother, our products are great this time. Sell me a face. Let's meet each other halfway and arch up the market!
You are a brand, who do you sell?
4. Industry customers.
If I am a buyer in a company, my boss gives me the task of purchasing 100 computers.
After analysis, AMD is more cost-effective. But I know that the old versions of Adobe and Autodesk don't optimize multithreading so deeply, and some modules of AMD are useless. It is possible to upgrade the software to the new version, but let's calculate that one set needs XXXXX yuan, and at least XX sets must be purchased. In this case, the cost is more expensive than using Intel. How to persuade the boss to pay when the existing software has enough functions?
Besides, I don't know the compatibility between the new version of the software and the old version of the file. The risk of trial and error is too high. If something goes wrong, even if the boss doesn't say anything, those lion shooters will cut me.
Seek no merit, but no fault. Use Intel honestly, at least without making mistakes.
5. Software development companies.
Cheng: Boss, is our program optimized for Intel or AMD?
Boss: What's the best? First, realize the function quickly, go online as soon as possible, and then slowly optimize it later.
Cheng: Boss, the program is online. Customer feedback is generally too slow to use.
Boss: Don't stop debugging, collect mainstream user configurations, see which configurations are more, and give priority to optimizing this part.
Cheng: ok, I will do a questionnaire survey ... therefore, Intel has a large market share.
Boss: OK, let's optimize the Intel platform first.
Yes, after Ruilong came out, AMD's acceptance in DIY circle was really high.
But you should know that DIY computers are just a small circle. The computer industry is a top-down industrial chain.
The business world is like a battlefield. You can't do business just by shouting slogans.
A small subculture circle may have influence within a certain range, but really don't overestimate this influence.