Netease formally established the online game division on 200 1. After nearly 20 years of rapid development, Netease's brand value has exceeded 654.38+0.3 billion dollars, ranking among the seven largest game companies in the world. As a leading game development company in China, Netease has been at the forefront of independent research and development of online games. In 200 1 year, Netease successfully launched the first large-scale multiplayer online game in China, which is a milestone in the history of online games in China. In recent years, with the strong development of mobile games, Netease games has strengthened the research and development of mobile games, and constantly launched quality mobile games, and a variety of mobile games have been launched by millions of players at the same time. In 20 15, Netease Games reinterpreted its image with the slogan of "game lovers", positioning itself not only as a game platform and service provider, but also as a flesh-and-blood game lover like all players. While advocating "the charm of the game can only be understood by love", Netease Games is also using its own understanding and love of the game to continuously create more products worthy of players' love.