Midea is a leading science and technology enterprise group in the fields of consumer appliances, HVAC, robotics and industrial automation systems. This paper sorts out the corporate culture concept of Midea Air Conditioning for your reference only!
Midea air-conditioning enterprise culture concept
The mission of beauty
Create a better life for mankind? Create value for customers, opportunities for employees, value for customers, opportunities for employees, profits for shareholders, profits for shareholders and wealth for society.
Midea vision
To be the world's beauty, we are committed to becoming a leader in the domestic household appliance industry, ranking among the top five in the comprehensive strength of global household appliances, and making "Beauty" a world-famous brand.
The spirit of beauty
Openness: learn from others and be brave in trying to be open and harmonious; Cooperation, courage to take responsibility, harmony and pragmatism; Pursuing practical results, pragmatic innovation; Develop science and technology and innovate mechanisms.
working standard
Rational Pursuit Rational Pursuit: Two Steps Slow, Half Step Good? Authorized operation authorized operation: fully authorized and performance-oriented? Collaboration * * * Enjoyment: Value is respected, benefit * * * Enjoyment of collaboration * * *.
Control criterion
Centralization has its way, decentralization has its order, authorization has its chapter, and power has its use.
Development concept
Harmonious development, scientific development, effective development and coordinated development
Internal hierarchical positioning
Enterprise Group Enterprise Group: Capital Management, Maximizing Shareholder Value? Subgroup Subgroup: Industrial management, becoming a market leader? Division: product management, establishing product competitiveness division.
Blood relationship standard
Management: contract management, benefit sharing * * * Shareholders and management enterprises and employees: win-win interaction, * * * common growth with enterprises and partners: mutual benefit, hand in hand, enterprises and partners: abide by business ethics, be brave in taking responsibility.
Employee competency standard
Customer-oriented: customer-oriented, service-oriented, customer-centered, stimulating potential: proactive, challenging pressure, stimulating potential, effective communication, empathy, mutual respect, effective communication, excellent execution, responsibility, pursuit of practical results, excellent execution, innovative problem solving, positive thinking, problem solving and innovative problem solving.
Code of conduct for employees
Dedication: Dedication: Dedication, the courage to undertake enterprising: enterprising: never satisfied, striving for perfection, cooperation: obeying the overall situation, cooperative learning: learning: being modest and eager to learn, applying what you have learned.
Enterprise management standard
Basic principles: moderate concentration, orderly decentralization, orderly authorization and rational use of rights; Development concept; Harmonious development; Scientific development; Effective development; Coordinated development; Decision-making principle; Respect facts and data; Learn from others and don't follow the crowd; Democratic decision-making; Authoritative management mechanism; Target responsibility system; Interest traction; Rolling evaluation of organizational innovation; Management innovation; Stimulate vitality; Identify talents with mechanisms; Focus the allocation of human resources on key points (or strategic growth points). First of all, we must break through high-quality resources locally.
Attachment: the development course of beauty
1968, Midea started its business, 1980, Midea officially entered the household appliance industry, and registered its brand at 198 1. In 20 14 years, Midea Group employed130,000 people, and owned more than ten brands including Midea, Little Swan, Ling Wei, Valin, Ande and gmcc. The group has Shunde, Guangzhou and Zhongshan in Guangdong; Hefei and Wuhu, Anhui; Wuhan and Jingzhou, Hubei; Wuxi, Huai 'an, Suzhou and Changzhou, Jiangsu; There are 15 production bases in Chongqing, Linfen, Shanxi, Guixi, Jiangxi, and Handan, Hebei, which radiate five major regions of South China, East China, Central China, Southwest China and North China. Production bases have been established in six countries including Vietnam, Belarus, Egypt, Brazil, Argentina and India.
The main household appliances include household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, vacuum cleaners, heaters, electric kettles, ovens, range hoods, water purification equipment, air fresheners, humidifiers, cookers, disinfection cabinets, lighting and so on. And air conditioner compressors, refrigerator compressors, motors, magnetrons, transformers and other household appliances. Now it has the most complete industrial chain of air conditioning, refrigerator, washing machine, microwave oven and dishwasher in China; Have the most complete small household appliances product group and kitchen household appliances product group in China; There are more than 60 overseas branches around the world, and their products are exported to more than 200 countries and regions.
In 20 13 years, Midea Group's overall sales revenue reached 12 10 billion yuan, of which export sales revenue reached 7.4 billion US dollars. [ 1 1]
In the 20 13 "China's Most Valuable Brand" selection, the brand value of Midea reached 65.336 billion yuan, ranking fifth in China. By the end of 20 13, Midea Group had donated more than 600 million yuan to social welfare undertakings.
In 20 14, Midea Group's net profit attributable to shareholders of listed companies reached1050.2 billion yuan, with an overall gross profit margin of 25.46%, up 2. 17% over the previous year. [ 12]
20 14 building a beautiful innovation center and implementing the "333" strategic plan [13]? .
In 20 15, midea became the first household appliance enterprise in China to receive three international credit ratings: S&P, Fitch and moody's [14]? .
In 20 16 years, Midea Group's total operating income1590.44 billion yuan and net profit1586.2 billion yuan [10]? .
Midea ranked 450th in the Fortune Global 500 in 20 17 and 208th in profit [15]? .
Midea will continue to deepen its transformation, be brave in change, seize opportunities, pursue new growth, and focus on its business strategy and Internet strategy through the practice of "one America, one system and one standard" [16]? Three strategic main lines of globalization strategy [17]? ,[ 18] ? From a single product manufacturer to a system integration service provider, realize business model innovation.
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