Membership mode is a common and necessary marketing mode for stores in automobile service industry, that is, striving for "advance payment business". Car washing, car maintenance, nursing, decoration, maintenance, quality inspection, buying boutique cars with membership cards, enjoying shopping discounts, points rebate and other benefits, enjoying fast and perfect value-added service support such as car quick maintenance, repair and rescue, and various unique services such as car service procedures and agency payment. Membership management and marketing mode are important means of marketing in automobile repair shops.

2. Event planning and marketing

Corporate culture and the image of our store run through every daily business activity, and the cultural charm of our company can be highlighted by holding activities such as car evaluation, sports events and car friends' parties. On this basis, we can set up a riders' club with our store as the service base, so that management, market development and marketing can become a way of corporate culture management.

3. Service marketing

As a part of enterprise management, service should not only be done well, but also be innovative. For automobile service enterprises, we can provide a car with high-quality service from ownership to scrapping and intimate personalized service. This nanny-style car owner service management has also introduced competition into an indisputable realm. This is not necessarily required, at least you can try to do it.

4. Network marketing

Operators of automobile service shops should learn to make efficient use of online marketing methods, use Baidu bidding, establish their own e-commerce websites, make use of the advantages of mobile Internet, including WeChat marketing, realize full-course interactive support, and strengthen contact and emotional communication with old customers.

5. Others

In addition to the four points mentioned above, you can also develop and market by participating in auto fairs, auto parts fairs, giving customers price concessions, sending coupons, cooperating with auto shops, giving free delivery, and promoting points. Of course, there are also conventional marketing methods such as telemarketing and SMS marketing, which can also be used under appropriate circumstances, such as holidays and car fairs.