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When is the poorer and the more glorious?
The 1950s and 1960s.

"The poorer, the more glorious" was Chinese mainland's slogan and thought in 1950s and 1960s. Mainly under the planned economy system, some necessities are in short supply and the price is high, which makes some people's lives very difficult. In this case, the government put forward the slogan of "hard work, self-reliance, thrift, hard work and simplicity" to encourage people to carry forward the spirit of struggling in difficulties and take pride in "the poorer they are, the more glorious they will be", thus stimulating people's enthusiasm for production and fighting spirit.