The survey targets all legal entities, industrial activity units and self-employed households engaged in the secondary and tertiary industries in China. The contents include the basic attributes of the unit, employees, financial situation, production and operation, production capacity, consumption of raw materials and energy and main resources, and scientific and technological activities. The economic census is a complex and systematic large-scale survey of national conditions and national strength, involving a wide range, many census objects, high technical requirements and difficult organization and coordination. Therefore, how to do a good job in economic census propaganda from beginning to end and obtain the support and cooperation of legal entities, industrial activity units and individual industrial and commercial households plays a vital role in the whole economic census work. Whether the propaganda work is in place and effective is directly related to the smooth and effective implementation of the census and the data quality of the census. Based on the previous census experience, the author puts forward some views for your reference. First, the importance of economic census propaganda. Previous census experience shows that publicity is a pioneer and an important part of census work. The economic census is not as widely known as the population census. People are familiar with the concept of economy, but it is very vague. Most people will think that the economy is "related to money". If you don't publicize it, few people will understand its true meaning, let alone know that it is closely related to themselves. Therefore, through publicity, we should repeatedly explain to the masses what an economic census is and its purpose and significance. Let everyone know that the economic census is a large-scale survey of national conditions and national strength organized by the state, which provides information basis for studying and formulating national economic and social development plans. It is necessary to repeatedly explain to the masses the confidentiality principle of the economic census, explain to the respondents that all the economic data they provide will never be released to the public, eliminate their doubts as much as possible, gain their trust, and make them actively cooperate with the investigation. Second, the main problems existing in previous economic census propaganda work (1) Difficulties in raising funds. The specific work of economic census is carried out at the county (district) and town street levels, and the census funds are managed at different levels. The lack of funds also limits the development of classic propaganda work, resulting in low enthusiasm of personnel and a mere formality of propaganda, which makes the classic work unable to be carried out smoothly. (2) The objects of economic census are numerous and complicated, and the respondents' cooperation is low. The economic census involves the business secrets of various units and the operating conditions of self-employed households. Many units and self-employed people are afraid that the census will be linked with industry and commerce and taxation, which will damage their own vital interests, especially some sensitive issues, such as financial situation, production and operation, production capacity and so on. Some units are unwilling to tell the truth, and many self-employed people will refuse to board. Despite a lot of publicity and explanation, it is still difficult to dispel their concerns. They are afraid that after the census, industry and commerce and taxation will settle accounts, impose fines or pay taxes with truthfully declared census registration data. All these concerns have led to the failure of the census propaganda work to achieve the expected results. (3) The economic census industry is diverse, with different levels, and the publicity is not targeted. In the past, the propaganda work of economic census blindly pursued the sensational effect of the whole society, ignoring the characteristics of wide field, many industries, different nature of all walks of life and different quality of personnel. Without a targeted publicity plan according to the actual situation, it is difficult to eliminate the feelings of incomprehension, distrust, exclusion and even resistance of the census objects, especially some small traders, and it is also impossible to really relieve the ideological concerns of some census objects. (D) The economic census is complicated and the propaganda work lacks long-term planning. Economic census is a major social system project. The whole work is divided into four stages: preliminary preparation, census registration, data processing and development and application. There are many different jobs at different stages. Take the preliminary preparation as an example, including the establishment of institutions, the implementation of funds, the pilot survey, the training of two personnel, inventory, household registration and other stages. Different stages have different work priorities, and each stage needs publicity to create a good social environment for all work. In the past, the economic census did not make a publicity plan in stages according to the overall arrangement of the census, but only after a period of publicity in the publicity month, the publicity work ended hastily. The intense census work is out of touch with the propaganda work, which leads to the difficulty in deepening and lasting the propaganda work, and the census work has not formed a good social atmosphere. (5) The propaganda method is single and the propaganda effect is not good. In the past, the publicity of economic census was mainly based on traditional methods such as hanging slogans, pulling banners and distributing publicity materials. At present, all kinds of business surveys and publicity are gradually increasing. Dazzling advertisements and promotional materials can be seen everywhere in people's lives. Many people throw them into the trash can without looking carefully. Therefore, this traditional propaganda method is difficult to attract people's attention and can not achieve good publicity results. 3. Suggestions on Strengthening the Propaganda Work of Economic Census (1) The implementation of funds is the guarantee. Economic census is a huge social system project, involving a wide range of industries. However, many interviewees lack the overall concept and long-term concept and sense of social responsibility, so their sense of cooperation in the census is not high. Therefore, it is necessary to strengthen the government leaders' attention to the propaganda work, let the leaders grasp the significance of the economic census propaganda work in time, put the propaganda work on the important agenda, solve the difficulties such as insufficient propaganda funds in time, and give full play to the role of news propaganda organizations. Call on township governments to set up propaganda groups, designate special personnel to be responsible for propaganda work, formulate propaganda plans in light of local actual conditions, popularize knowledge of law popularization to thousands of households, and have a certain sensational effect, laying a good foundation for the development of law popularization work. (two) to formulate a publicity plan and implement publicity in stages. The task of economic census is arduous, and the propaganda work should be practical and tailored according to the actual situation in various places, that is, it is necessary to highlight its own distinctive characteristics and grasp the correct direction of public opinion. It is necessary to fully mobilize the enthusiasm of grassroots census institutions, formulate a compact publicity plan, implement it step by step as planned, and highlight the key publicity work at each stage. For example, in the early stage of the economic census, it is necessary to focus on publicizing the purpose, significance and methods of the census, so that the respondents can understand the census, clarify their responsibilities and obligations, and dispel their concerns; During the census registration period, we should focus on publicizing the laws, regulations and basic requirements related to the census, so that the census objects can understand that they should cooperate with the census according to law and truthfully declare the data. In the form of publicity, we should constantly update the publicity methods, report the publicity materials regularly, understand and master the publicity effect in time, and do a good job of publicity at all stages in a targeted manner to create a good social atmosphere for the smooth development of general education. (3) Grasp the key points and innovate the forms of publicity. Economic census is the focus of the whole society. In order to make census objects cooperate with census takers to fill in census data timely and accurately according to law, it is necessary to grasp the focus and focus on the places where units and individual industrial and commercial households in various towns and streets gather. We should not only learn the original traditional propaganda methods, but also hang banners, put up slogans, distribute leaflets, set up information desks in crowded places on market days, and repeatedly play classic common sense through beeps. It is also necessary to introduce new propaganda means, enrich propaganda carriers, give full play to the leading role of mainstream media, and make full use of the propaganda role of newspapers, television, telecommunications, internet and other media, especially those controlled by the government. It is necessary to open columns on census knowledge in some local newspapers and periodicals, insert census columns after local TV news broadcast or in some prime time to introduce relevant census knowledge and laws and regulations, and also carry out slogan publicity in the form of big subtitles or moving subtitles. Use the mass service functions of China Mobile, China Unicom and telecom short message platform to send economic census blessing messages to the masses. Conditional areas can also carry out prize-winning questions and answers on the knowledge of economic census for the masses to stimulate their enthusiasm for participation and make the economic census work deeply rooted in the hearts of the people. In a word, propaganda work is the guarantee for the smooth development of the third economic census, and it should be taken as a major event facing the masses, participating in reform, serving the society and serving the overall situation. With the continuous development of the census work, the propaganda work should also develop in depth in the overall arrangement and scientific layout, with diverse forms and contents, constantly updated, paving the way for the smooth implementation of the economic census.