The main audience of your store is young people (young people with certain economic ability, students, white-collar workers and so on). ). On holidays like Christmas and New Year's Day, it is more prominent for young couples to give gifts to each other (especially some fashionable and well-known brands), so I suggest you take these goals as the main target of publicity. Because they have strong purchasing power, pursue fashion and buy impulsively.

After determining the goal, prepare to do promotional activities. With Christmas and New Year's Day as the background, we can do some sports-related publicity activities. For example, "one Christmas, different peak sports", through such similar slogans, engage in some fashionable sports competitions or performances.

You can also do something like "It's better to give health as a gift at Christmas". Through this kind of publicity, we can guide the audience to buy sporting goods and promote people's sports life. For such a slogan, you can organize an "outdoor outing" to promote your products and shops (in the nature of making friends).