According to the Olympic Charter, the property rights of Olympic symbols, Olympic flags, Olympic motto and Olympic anthem belong to the exclusive rights of the International Olympic Committee. The IOC may take all appropriate measures to ensure that Olympic symbols, flags, aphorisms and songs are protected by law at home and abroad. In order to strengthen the protection of Olympic intellectual property rights and Olympic symbols, and safeguard and safeguard the legitimate rights and interests of Olympic intellectual property rights holders and Olympic symbol rights holders, China has successively promulgated the Provisions on the Protection of Olympic Intellectual Property Rights in Beijing (Beijing Municipal Government Decree 2001+0+1) and the Regulations on the Protection of Olympic Symbols (February 2002).
The most popular symbol in the world today is the Olympic rings. With the development of the Olympic Movement, it has become an image representative of the Olympic spirit and culture. Where the five rings "turn", the Olympic movement will take root and sprout.
Speaking of the origin of the five rings, there has been such an interesting story. 1936 1 1 The torch relay was held for the first time in Berlin Olympic Games. The torch relay route starts from Olympia, leaves northern Greece, crosses Austria along the Danube, and finally enters Germany. In order to set off this symbolic activity, Carl? Tim and his colleagues arranged the ancient Greek ruins along the way almost completely according to the scene of the ancient Olympic Games. A special ceremony will be held when the torch arrives at the ancient sports ground in Panacas Mountain, Delphi. At this time, Tim had a whim, and designed and carved the five rings of the modern Olympic Movement on the four sides of a rectangular stone about 3 feet high, and put them on the starting line of the ancient sports ground. After the ceremony, the torch continued northward, but this stone as a prop was left in the ancient sports ground.
Because few people know the true identity of this stone engraved with five rings (later called "dim stone"), it has been regarded as "the remains of the ancient Olympic Games with a history of 3,000 years" for a long time. It was not until the 1960s that Greek officials in Delphi pointed out this mistake. 1972 In May, this fake cultural relic was sent to another place in Delphi-the entrance of Rome Square.
In fact, the five-ring symbol of the modern Olympic movement comes from Coubertin, the founder of the modern Olympic Games. Coubertin thought that the Olympic movement should have its own logo, and this idea lingered in his mind for a long time. 19 13, he finally conceived and designed the five-ring logo and the Olympic flag printed with five rings on a white background, and planned to launch this logo on the occasion of the 20th anniversary of the establishment of the International Olympic Committee.
1965438+June 2004/kloc-0 ~ May 23rd, the International Olympic Committee held a congress at the Sorbonne College in Paris, France, to celebrate the 20th anniversary of the founding of the International Olympic Committee. At the commemorative meeting, Coubertin took out his five-ring logo and a flag printed with the five rings for everyone to show, and suggested that they should be used as symbols of the Olympic Movement. After listening to Coubertin's explanation of the five-ring symbol, the meeting decided to use the Olympic rings and the Olympic flag as the Olympic symbols.
The Olympic five-ring symbol is made up of five Olympic rings nested from left to right, which can be monochrome, blue, yellow, black, green and red. The original explanation was that the five colors represented the colors of national flags, and later the five rings with different colors were interpreted as symbols of the five continents.
The Olympic flag is 3 meters long and 2 meters wide with a white background, which symbolizes purity. Blue, yellow, black, green and red are interlocking. 19 14, the Olympic flag was raised for the first time at the Olympic Games held in Paris. 1920, the Olympic flag flew for the first time at the Summer Olympic Stadium in Antwerp. After this Olympic Games, the Belgian Olympic Committee presented the same national flag to the International Olympic Committee, which was hung during the Olympic Games and then customized. At the opening ceremonies of previous Olympic Games, the flag was handed over by the last host city and kept by the host city. During the competition, only substitutes were hung in the main stadium. 1952, Oslo presented the flag of the International Olympic Committee for the Winter Olympics, which was handed over, preserved and used in the same way as the Summer Olympics.
1June, 979, the International Olympic Committee officially announced the meaning of the Olympic flag and the five rings: according to the Olympic Charter, the meaning of the Olympic flag and the five rings is: symbolizing the unity of the five continents and the gathering of athletes from all over the world in a fair and frank competition and friendly spirit at the Olympic Games.
So far, a * * has hosted 27 Olympic Games.
The first Athens Olympic Games
The Second Paris Olympic Games
The Third St. Louis Olympic Games
The 4th London Olympic Games
The Fifth Stockholm Olympic Games
The Seventh Antwerp Olympic Games
The Eighth Paris Olympic Games
The 9th Amsterdam Olympic Games
The 10 Los Angeles Olympic Games
1 1 Berlin Olympic Games
The Second World War
14 London Olympic Games
15 Helsinki Olympic Games
16 Melbourne Olympic Games
17 Rome Olympic Games
18 Tokyo Olympic Games
19 Mexico city Olympic games
The 20th Munich Olympic Games
2 1 Montreal Olympic Games
The 22nd Moscow Olympic Games
23rd Los Angeles Olympic Games
The 24th Seoul Olympic Games
25th Barcelona Olympic Games
26th Atlanta Olympic Games
The 27th Sydney Olympic Games
The 28th Athens Olympic Games
Slogans of previous Olympic Games can be roughly divided into three categories:
One is to write slogans with strong timeliness and special significance in China according to the time and space characteristics of this Olympic Games.
The second category is to convey the voice, feelings and sentiments of the host city to the world.
The third category is the extension of the Olympic theme spirit.
Los Angeles participates in history, participates in history
1988 harmonious progress in Seoul.
1992 Barcelona's lifelong friend and forever friend
Century celebration in Atlanta
1998 flowers from all over the world in Nagano (winter)
Let the world condense into a flower
Sharing the Spirit Sharing the Olympic Spirit in Sydney in 2000.
In 2002, Salt Lake City (winter) lit an internal fire.
Welcome back to Athens in 2004.
The ever-burning lamp of Turin in 2006 (winter)
The host countries of the previous Olympic Games have their own unique hosting ideas when preparing for the Olympic Games, and the Olympic slogan is a highly summarized and concentrated expression of the hosting ideas of the Olympic Games. The task of Olympic slogan is to condense the idea of hosting the Olympic Games into a simpler, more powerful and easier-to-remember sentence, a slogan with more visual expression and emotional color, which can be widely accepted by people with different cultural backgrounds. Every Olympic Games has carefully designed touching Olympic slogans, which are widely spread and deeply rooted in people's hearts, and become the creative basis of various cultural and visual design activities of the Olympic Games (venue construction, cultural activities, image landscape, opening and closing ceremonies, etc.). ).
1984 Before the Los Angeles Olympic Games, it was not common to put forward slogans for an Olympic Games. At this Olympic Games, a general slogan was not formed in the end. Participation in history should be one of the most representative slogans put forward by the organizing Committee.
1988 The concept of the Seoul Olympic Games is "harmony and progress". This concept eventually became the slogan of the Seoul Olympic Games. It emphasizes South Korea's basic national policy of pursuing peace. It aims to reflect that the Seoul Olympic Games abides by the Olympic Charter, pursues harmony and human progress. It is intended to emphasize Korea's excellent national culture and excellent Olympic Games hosting level. Trying to hint at the extraordinary significance of the Seoul Olympic Games.
When the cloud in international politics and the hostility in the Olympic Games dissipated together, 1992 Barcelona Olympic Games in Spain loudly shouted the slogan of "forever friends", which not only emphasized the eternal theme of friendship and peace in the Olympic spirit, but also expressed the expectations and aspirations of people all over the world, and even tried to give the Barcelona Olympic Games a glorious historical position, that is, the Barcelona Olympic Games will last forever as a witness and commemoration of peace and friendship.
The slogan "Sharing the Olympic Spirit" was put forward by Sydney in 1992. At that time, Sydney was bidding for the 27th Olympic Games, so this slogan actually first appeared as a bidding slogan. Sydney tries to reflect the characteristics and ideals of the Olympic spirit enjoyed by the whole world through the slogan of "sharing the Olympic spirit", and also tries to encourage Sydney and Australians to bid for the Olympic Games as an invitation to people all over the world to participate in and share the Sydney Olympic Games. This slogan was used from 1992 when Sydney was still bidding for the Olympic Games until the end of the Sydney Olympic Games in 2000.
1995, Salt Lake City of the United States won the right to host the 19 Winter Olympic Games, but Salt Lake City immediately fell into a bidding scandal. After adjustment, the new Salt Lake City Olympic Organizing Committee believes that the Salt Lake City Winter Olympics urgently needs to re-establish and correct its public image. It is against this background that the slogan "light the fire in your heart" came onto the stage. "Flame" is a symbol of justice and purity, and the burning "flame" in your heart is of course a metaphor for the inner justice of this Winter Olympics. The opening of the 2002 Winter Olympics coincided with the aftermath of the 9 1 1 incident, and the passion and hope contained in the "flame" also played a role in inspiring the American spirit. At this time, "the flame in my heart" is naturally understood as "the hope in my heart". "Light the fire in your heart" has become a classic in Olympic slogans in recent years.
At the 28th Olympic Games, the Greeks enthusiastically and proudly shouted the slogan "Welcome home". The Athens Olympic Games summed up the slogan "Welcome home" from the concept of "inheritance, humanity, participation and celebration", which not only included the most sincere and warmest welcome of the Athens Olympic Games to all members of the global Olympic family, but also fully expressed the joy and pride of Greece's return to the Olympic Games as the birthplace of the Olympic Games.