I don't know if there is a school around you. You can do some activities, such as giving free optometry to students at school and applying for membership. You can also do some promotional activities and advertisements. Share with you an article about the promotion of optical shops. I hope it works for you. The optical shop is open. How to promote sales, let more people know about our store and buy our products? Here, let's talk about how to promote optical shops. First of all, we should set a slogan for our optical shop, and take it as the core of communication, so as to create the preferred competitive situation for optical shops, establish a brand and establish the advantages of optical shops in terms of quality, price, strength, professionalism and service that consumers pay attention to. 1, carrot and stick: it is a hard means to impress customers with your heart and win customers' push with your actions, and it is getting stronger and stronger. Pulling is a soft means, it should be warm and convincing, just like hitting consumers again and again, which is painful and comfortable. In the initial stage of promotion, the strategy of pushing is the main strategy, emphasizing specialty, scale and expert service, and the goal is to establish brand image and increase trust. In the later period after the brand image is established, we should focus on pulling strategy, establish consumers' preferences and increase attractiveness. We should adopt different ways at different stages of development, and blindly emphasize pushing or pulling regardless of the development stage of the company, which will only miss the opportunity. In short, consumers are always the first, and it is most important to do a good job in customer service, so as to impress customers with your heart. 2, integrated communication: efficient, effective, form a competitive advantage, fully tap resources, packaging brands, focus on the concerns of glasses consumers, refine your advantages. Make full use of all kinds of media, integrate communication, and effectively put it on newspapers, television and other media that local people like to see and hear. Every major newspaper has its own advertising page. Readers who have been reading newspapers for a long time are already familiar with the layout of each page. They will ignore the advertising page and read other pages. Due to the habit, although the circulation and audience of newspapers are large, the advertising pages are often not paid enough attention by readers. Therefore, when advertising, the most ideal layout should be the news or important news layout of the region. Readers have a strong interest in the news in this area, and they will always see the advertisements of merchants when reading. The input and output of network promotion is high, so it is necessary to make statistical analysis of keywords submitted by consumers in network search to effectively promote Baidu and Google. 3. Differentiate treatment: effectively promote the ground and open up stores with regional consumption power far away from the central city. Customers in the region should be locked in, and consumers are older, which is related to the consumption ability and level of residents in the region. When promoting, we should focus on these customers. The customers in the surrounding markets, community residents and schools are all potential consumer groups. The city center locates high-end customers, white-collar workers, college students and surrounding communities. Strive for outdoor advertising support nearby, participate in various theme activities and public welfare activities in the community, and let more people know. 4. The theme is clear: establish a unique brand image and build a strong brand of "less is more". The homogenization of optical shop products is too serious, so it is difficult to find the unique selling point of "envy many dishes". Around a theme, professionalism and integrity. Every promotion only focuses on one selling point, and focusing on this point is easy to form penetration.