First: What kind of products are you going to sell?
Men are afraid of entering the wrong line, women are afraid of marrying the wrong person, and e-commerce is afraid of choosing the wrong product. Not to mention cross-border electronic commerce. At home, we generally spend more on clothing, beauty and skin care. We must know the consumption habits of foreigners, know in which areas they spend more and in which areas they spend less, and avoid mistakes in product selection. Otherwise, everything will be in vain!
After we choose the product, don't change it easily For example, you decide to sell men's clothes, but after selling them for a while, you feel that it is not easy to sell them. Think about whether foreign girls spend too much money and want to change women's clothes or children's clothes. We can't do this. This will affect the main category of the store and make the location of the store inaccurate. Let others have no idea what products we are selling, so don't blindly change categories after choosing.
Secondly, when we choose products, we must know something about our products, including their characteristics and quality. Foreigners are not stupid, so we must pay attention to product quality! ! ! No matter what industry you are engaged in, you should be responsible for your own products, that is, to your customers. If you don't even know the quality of your own products, how can you sell them to customers better? Choosing a good product is just a trivial matter, so what are the specific steps and detailed processes of cross-border Amazon?
Second: the choice of cross-border platforms.
Amazon: Many people may not know the name "brother-in-law", but friends who do cross-border e-commerce must be familiar with it. He refers to Jeff Bezos, the founder of Amazon, who became the richest man in the world with Amazon. Amazon is the largest e-commerce platform in the world. According to the "20 18 Top 500 World Brands" compiled by the World Brand Lab, Amazon ranks 1.
AliExpress: Almost no one can shake Alibaba's position in the domestic e-commerce market, which is basically incomparable in JD.COM. Since Amazon can spread all over the world, AliExpress naturally shoulders such a mission. Established eight years ago, AliExpress has grown into one of the most active cross-border export e-commerce platforms in the world, relying on Ali's strong financial and technical strength. Because it is a product of Alibaba, there must be its younger brothers-Taobao sellers. Because there are many Taobao sellers, 1688 wholesalers and distributors, and the overall tonality of the platform is relatively low, many sellers call it the international version of Taobao.
Ebay: I believe many people have never heard of Yi Bei. In fact, Yi Bei entered China very early, but Taobao closed down at the end of 2006 and had to close its website in China. Although there is no China market, Yi Bei is still very strong in its mature European and American markets. EBay needs to provide a lot of information, such as bank transaction records and invoices. And although opening a store is free, every item on the shelf needs to be charged separately. There is also the fact that Yi Bei is very kind to buyers, which requires great attention. A lot of things on the platform were shut down because of complaints from buyers.
Third: Do we have our own purchasing channels?
If you have your own factory. Is the best! How can I put it? The first is the quality of your production, which can guarantee the best, without worrying about quality problems. In addition, inventory can be controlled, with more production and sales and less production and sales. And the price can be controlled, even if it is one aspect of this style, such as a style that is particularly popular this year. Then you can earn the money yourself and sell it. This is the advantage of our factory.
But if you don't have your own production factory, we can also find a factory to process it. Find more manufacturers and let them produce according to their own needs. Then, according to the products produced by the manufacturers, the quality and price of the products, the environment of the manufacturers, the productivity and social comments of the factories, that is, the impressions of the manufacturers in other people's minds, through comprehensive comparison, we choose the best one as our processing factory.
There is also a non-supply model: then what is non-supply delivery?
No supply means no stocking, no hoarding, no hoarding, so there is no need to stock.
Funds and warehouses for storing goods have saved a lot of costs and can be put into operation. Of course, the shortage of goods does not mean that we are not prepared for anything, just looking for something to upload when our minds are hot. No supply also means that all shops and factories may become our supply, in two forms:
Factory looking for goods: the factory looks for goods and uploads their goods to our Amazon store. After the buyer places an order, it directly docks with the factory for delivery and takes international logistics. We may not even see what the goods look like.
Domestic platform collection: maybe we don't know the person in charge of the factory and there is no channel for the factory. It doesn't matter. We have other platforms to use. We can collect the goods on sale on domestic websites and upload them to our Amazon store. After placing an order, customers can place an order directly on the domestic website and send it to international logistics. You can also earn the difference in exchange rate and get rich profits.
The advantage of this way is that you can use your own shop to collect other people's low-priced goods, then put them in your own shop and convert them into foreign currency, and then increase the price to your satisfaction to earn the exchange rate difference. This process takes 1-2 weeks to learn, but you won't lose money or invest, and you can see the benefits every day. The advantages are obvious. So what are the specific steps of cross-border Amazon after these are determined? What is the detailed process of cross-border Amazon?
Fourth: registered shops
Registering a store is complicated. Today, we will take the Amazon registered store to explain it in detail.
We need to fill in the company information, create an Amazon seller account, submit your own company qualifications (copy of business license and national tax registration certificate), as well as product type and brand-related qualifications, and then submit them for review. General audit results will be notified by email within three working days. In order to maintain the fairness and justice of the mall, all sellers must accept the letter of commitment published on the seller's platform management margin page. Sellers of different categories must pay a deposit to Amazon as promised before uploading goods. After preparing product information and pictures, they can add products one by one through the seller's platform or upload them in batches through templates. As we all know, adding one by one means taking photos and uploading them one by one. What do you mean by batch template? It is to upload the goods sold by a treasure or other e-commerce platform to our Amazon store through one-click payment software. After placing an order, customers can place an order directly on the domestic website and send it to international logistics. You can also earn the difference in exchange rate and get rich profits.
Fifth: customer purchase and collection
When our information is uploaded, your products will be successfully launched, and customers can browse, search and buy your products. After the order is generated, you will receive an email notification from Amazon. At the same time, you can query your own order information through the seller platform. After the order is generated, we can deliver the goods through international logistics according to the customer's demand address. Amazon will settle accounts with the seller every 14 days. Will transfer the money to our bound account.
Cross-border electronic commerce includes Amazon, Amazon and ebay, AliExpress and other platforms. It belongs to a foreign e-commerce platform. Cross-border e-commerce is such a company that operates a foreign e-commerce platform. In fact, it is similar to Taobao in China. Many domestic competitive Taobao switched to Amazon, with higher profits than domestic ones. Monthly sales of tens of thousands to hundreds of thousands. Intuitively, you can make money by selling the cost of foreign exchange for a few dollars. It's just a platform for sending foreign languages in China. Operation needs English, but entrepreneurship doesn't need English. You can simply translate it. I do a lot of business here. I started a cross-border e-commerce training college, so I know better. You need to learn the platform policy when you change careers, which is very strict. If an IP logs into two stores, the stores will be closed, and so on. Because the platform Amazon delivers goods, it needs to suppress inventory. Hundreds of thousands of people may have lost their stocks, so you must develop good products. There is a saying in Amazon that 7 points depend on the selection and 3 points depend on the operation. I recommend a learning website for you, www.baixiaotangtop.com.
Simply put, cross-border e-commerce is to deliver Chinese goods to foreign customers through cross-border e-commerce platforms and cross-border logistics. Just like Taobao sells goods, but the payment method and logistics method are slightly different. Cross-border e-commerce is divided into cross-border export and cross-border import. Cross-border export is from China to foreign countries and regions, and cross-border import is from foreign countries and regions to China. We often say that cross-border e-commerce refers to cross-border exports, which is what we often say to make money. Cross-border e-commerce is actually very easy to understand. Because China's manufacturing industry is developed and its products are cheap, foreign customers are willing to use products made in China. They will choose to buy through cross-border electronic commerce platforms such as AliExpress, Amazon, Yi Bei, Wish and Shopee. The transaction process is simple and safe. Choose the right products and the right logistics channels to sell our products all over the world. I am proud to be a cross-border e-commerce seller.
Cross-border electronic commerce refers to an international transaction in which goods are settled through e-commerce platform and delivered through cross-border logistics. Cross-border e-commerce is global, timely and intangible.
The product is definitely the core. First of all, we should do a good job in the supervision of product quality, and also consider the refund and after-sales caused by differences in culture, life and other factors. In addition, because cross-border e-commerce logistics may be slow, logistics tracking should be done well.
Cross-border trade and transactions through e-commerce channels. Generally speaking, the payment link should be done online.
Simply put, it is to sell China goods to foreigners online!
This seems simple, but a set of operations is very complicated! Novices don't touch the operation! Unlike the home-made set, you can't lose much, and only one or two products are cheated! But I've seen hundreds of thousands of people crossing the line, and I've seen people caught in one or two text holes. Don't!
In fact, this is a big topic, domestic market, platform selection, product selection, operation, promotion and logistics.
We must first clarify the difference between cross-border e-commerce and foreign trade: foreign trade is online communication, but most foreign trade transactions are conducted offline. Cross-border e-commerce refers to the environment in which subjects in different environments complete transactions and make payments through e-commerce platforms. Cross-border e-commerce is an online process that does not require offline or docking.
The second choice platform is the most critical place. Is it done by enterprises or individuals? Part of it is B2B. The 2B platform of B2C is good for both enterprises. For the 2C platform, the buyer is a personal commodity, and the seller can be an enterprise or an individual.
The third is market choice. Every country's market is different. If what kind of products are suitable for that country, you can make more money here.
The fourth is to choose products and open stores. It is best to start your own company. After all, the requirements of the demand platform are changing every year, which is a key to selecting products.
Thank you for your question. I mainly answer your question from three aspects: the concept of cross-border e-commerce, export of cross-border e-commerce and import of cross-border e-commerce. I hope I can help you.
First, the concept of cross-border electronic commerce
Trading entities in different customs areas conduct trading, settlement and payment by means of e-commerce platform, and deliver goods to consumers through cross-border logistics to complete the transaction.
For example, the transaction completed by Chinese mainland seller Zhang San and China Hong Kong buyer Li Si on ebay platform belongs to cross-border electronic commerce. Although Chinese mainland and China and Hong Kong are both territories of China, Chinese mainland and China and Hong Kong are subject to different customs laws and tariff systems, and Zhang San and Li Si are the subjects of transactions across two different customs.
Two. Cross-border electronic commerce exit
There are mainly third-party platforms and independent websites for exporting cross-border e-commerce. The mainstream third-party platforms are AliExpress, Amazon, ebay, Wish and so on. At present, domestic independent websites are doing well, and Lanting is gathering momentum. Cross-border e-commerce in China looks at Guangdong, and cross-border e-commerce in Guangdong looks at Shenzhen. Shenzhen is a gathering place for large cross-border e-commerce sellers. There are four heavenly kings in South China City (Aoji, Youshu, Tongtuo and Saiwei) and Sakata Five Tigers (Lance Technology, Hui Ze, Baoshijia, Male Wolf and Egg Picking Network). Cross-border e-commerce sellers help China brand go global.
Three. Cross-border e-commerce import
Imported cross-border e-commerce platforms mainly include Tmall International, JD.COM Global Purchase, Netease Koala, Vipshop Global Purchase and Xiaohongshu. Among them, maternal and child, health products, cosmetics, shoes, clothing, luggage and electronic products in these platforms have always been the first choice for import, and the main importing countries are the United States, Japan, South Korea, Australia and Germany.
Cross-border electronic commerce refers to the purchase and sale of goods outside China. Cross-border electronic commerce Company has Internet platforms, such as Ali, JD.COM and Vipshop. Some cities also have cross-border e-commerce, mainly local mainstream retail malls, and set up e-commerce parts in order to achieve government goals. However, with the improvement of the quality of domestic goods, the scale of cross-border e-commerce will only get smaller and smaller! After all, people who know China better must be from China.
I am an e-commerce in a wooden house, focusing on cross-border e-commerce. I mainly do Amazon, so I will simply answer some questions from Amazon's point of view, and I have the right to make a statement.
The first step is to register the Amazon store. Amazon store registration requires company business license, foreign currency credit card (with visa or MasterCard logo) and ID card. No deposit is required, and the store management fee is paid to Amazon every month, which is roughly between 2-300 RMB depending on the site.
Choose the appropriate location and country. Amazon currently has European stations, Britain, France, Germany, Italy and the West, North America, the United States, Mexico and Canada, China East Station, Japan Station and Australia Station. The cultural differences and consumption habits of each site are different, and the products that may sell well at each site are different. Choose the right place and country according to your actual situation.
Step two, what to sell and how to sell it?
Now there are two different operating modes on Amazon, one is non-supply mode and the other is boutique mode. What to sell and how to sell in the two modes are not the same, so let's talk about it separately.
Boutique mode. In-depth operation of several products, first of all, do product selection analysis and choose good products that may be sold. Then write a list to put the goods on the shelves and send them to the warehouse of Amazon in the destination country. Then I smashed the advertisement and started to operate. This process is called measuring money. Then do in-depth operation for the goods with better sales in this process.
In this case, we need to spend a lot of thoughts on product selection, choose our products through a lot of data analysis and product selection tools, and then do in-depth operation after measuring the money.
No power mode. Collect the product information of domestic e-commerce platform in batches through erp system, upload it to Amazon e-commerce in batches after translation, and then take photos of the last products and send them to overseas customers after ordering.
In this mode, a large number of goods need to be distributed and uploaded in appropriate sub-categories, and orders are generated through the proportion of sub-categories and the flow of children uploading a large number of goods.
The third step is how to deal with logistics.
We are still divided into two modes, one is FBA and the other is self-delivery mode.
FBA, first deliver the goods to the warehouse of the destination Amazon, and now the warehouse is pressing the goods. After placing an order, Amazon will deliver the goods from the warehouse to the buyer. It takes about 3-4 days for the buyer to place an order and receive the goods, but the cost of warehousing and pressing the goods will be higher.
After delivery, the buyer places an order, and we send the goods from China to overseas buyers, usually through a freight forwarding company. The advantage is that you don't have to press the goods, and the cost is not that high. It will take the buyer a little longer to receive the goods.
Step 4: Pay back the money.
Amazon's collection tools are generally used in Lianlian, WF, table tennis and so on. After registering your account, bind the Amazon store and then bind your own bank card. The buyer pays the order, we deliver the goods, and Amazon transfers the money to the payment account after the buyer confirms the receipt. We can withdraw cash according to the real-time exchange rate of the day.
The above is the basic process of doing Amazon. Welcome to leave a message or exchange private messages!