Interpretation of Kalmei LOGO: Kalmei brand LOGO takes "bear claw" as the design concept, representing the enterprising spirit of constantly moving forward and struggling to climb; The paw impression symbolizes the attitude that everyone who walks by will leave footprints, and the brand slogan "Leave your mark" further explains this concept.

The birth process of the logo:

1963, Carmel was born in elche.

1977, Carmel's brand LOGO was born. ?

Extended data:

Kelm originated in Spain and was founded in 1963. Is a famous Spanish sports brand, founded by Cuelez brothers.

1977, Kelm brand was officially born in Spain.

June 20 14, Carmel brand officially entered China. It is a comprehensive sporting goods company with football products as its core business and integrating the design, research and development, production and sales of shoes, clothing and accessories. At present, it covers import and export trade, clothing weaving, domestic brand operation and e-commerce.

Carl Maggie brand slogan "Never Give Up" 2065438+06 launched a brand new brand slogan "LeaveYour Mark".

Brand story

At the end of 1970s, Kelm began to push its products to overseas markets, which laid the foundation for Kelm's development to the global market. In the 1980s, Kelm began to take the research and development of product technology as an important strategy, and formed a technical cooperation relationship with the Biomechanics Center in Valencia, applying the latest technology to professional football shoes, striving to protect the health of athletes and prevent sports injuries.

With the continuous prosperity of sports, Kelm's business development skills have gradually matured and established deep roots with domestic and international sports activities in Spain. In 1980s, Kelm brand first joined the ranks of bicycles and football, and successively sponsored famous athletes such as Sadr Ota, Sandra Myers, Jose Luis Gonzalez and Abel Anton.

Soon, Kelm turned to basketball, tennis, indoor football and other sports fields with the same idea.

In recent years, Kelm's brand started from the previous Spanish domestic and Russian markets and has been successfully conquering the European, South American and Asian markets.

In the 1990s, Kelm's spiritual development concept of "devoting himself to the human movement" brought him a surprise, and he was appointed as the designated sponsor of 1992 Barcelona Olympic Games. 1994- 1998, Kelm became a sponsor of Real Madrid, one of the best football teams in the history of global football.

Kelmei China official website-brand introduction