Enterprise culture is a unique cultural phenomenon formed by an organization's values, beliefs, etiquette, symbols and ways of doing things, and it is the "ideological guide" of enterprise action. Corporate culture is intangible management, which plays a certain role in promoting corporate culture, improving the overall image of enterprises and enhancing the cohesion of enterprises. The slogan of corporate culture is a way to realize corporate culture. A good corporate culture slogan can give people the most intuitive first impression, so it is also important to choose the unique corporate culture slogan.