For example, Xiaomi Company, which we are familiar with, had two most popular slogans in those years, one was "born for a fever" and the other was "young people's first mobile phone". These two slogans highlight the ultimate stacking and cost performance of products.
Of course, the field of smart TV is no exception. In 20 13, Xiaomi officially released the first smart TV, focusing on the concept of "young people's first TV". With the iteration of product update, in August last year, Xiaomi's heavy new product "Xiaomi TV 6 Organic Light Emitting Diode" also inherited this feature and was called "the first OLED TV for young people".
This way of trying to close the distance with young people has been favored by major brands. Even though it has been several years since Xiaomi Company shouted the slogan of "Young People's First TV", major brands are still marketing around this slogan. You can use the phrase "young people's first xx TV" and I will appear.
However, I am afraid that this balance will be broken by "rising stars". Recently, Qingdao Juhaoyuan Intelligent Technology Co., Ltd. successfully registered the trademark "VIDDA, the first TV for young people", which is classified as 35 kinds of advertising sales internationally, including advertising and marketing. At present, the company is still registering other classifications of trademark names.
I believe that many people's first reaction to seeing Vidda is ambiguous. What brand is this?
In fact, Vidda is a sub-brand of Hisense, a well-known home appliance manufacturer. I believe many people have heard of it and used Hisense's words. As early as 20 19, Hisense officially launched its sub-brand Vidda. Compared with Hisense's main brand, Vidda focuses on young users and builds an electronic street brand.
In the brand launch of Vidda in August last year, Vidda not only released new products, but also made some adjustments to logo, brand LOGO and brand slogan, among which the new slogan "Be the first good TV for young people" impressed me the most.
I have to say that this slogan is quite inflammatory. The so-called "young people's first XX" series products focus on cost performance. In Vida's view, with the rise of the younger generation's consumption power and the change of consumption concept, the "quality-price ratio" has gradually replaced the "cost-effectiveness ratio" of other manufacturers' crazy marketing.
With this wave of energy and enthusiasm, VIDDA quickly turned this slogan into a part of intellectual property rights under his own name, and applied for registration of the trademarks of "Young People's First Good TV" and "Young People's First TV Vidda". It can be seen that Vidda, as a new brand, has not lost its intellectual property awareness.
Some people may ask, can advertising language also apply for trademark protection? The answer is yes!
As we are familiar with, "just do it" and "a diamond lasts forever, and a diamond lasts forever" have long been registered as trademarks, which has a positive effect on the original and distinctive advertising language of enterprises, the creation and promotion of corporate brands and the protection of intellectual property rights. Of course, at the beginning or even before the advertisement is released, it is recommended to submit an application for trademark registration in time to prevent others from malicious cybersquatting.
Smart TV track will never lack rising stars. With the rapid growth of brands such as Vidda, I believe that the competition in the TV market will become more and more fierce. As consumers, I also hope that these brands can carry out their slogans and bring us more excellent products suitable for young people.