Vision: Tencent, the most respected Internet company, will develop its business with long-term vision, honest and responsible ethics and the concept of * * * common growth. Harmonious development with the company's related interests, taking the respect of users, employees, shareholders, partners and society as pride and pursuit; Adhere to the concept of "customer first", starting from creating user value and social value, enhance enterprise value and promote social civilization and prosperity; Attach importance to the interests of employees, stimulate their potential, and pursue the maximization of employee value on the premise of maximizing enterprise value; Through the mature and effective marketing and management mechanism, we can realize the healthy and sustainable interest growth of enterprises and give rich returns to shareholders; Grow with all partners and share the value of growth; Don't forget to care and give back to the society, set an example and promote the healthy development of the Internet industry; Regardless of national boundaries, the Internet has continuously strengthened Tencent's influence in the global Internet industry and the global Chinese community, and its comprehensive strength has maintained the top three in the world. Mission: to improve the quality of human life through Internet services. Tencent provides users with reliable and rich Internet products and services with high-quality content and humanized way. Tencent's products and services are constantly integrated into people's lives like water and electricity, enriching people's spiritual world and material world; Continue to pay attention to and actively explore new user needs, provide innovative services, and continuously improve the quality of life of users; Tencent makes people's lives more convenient and rich through Internet services, thus promoting social harmony and progress. Values: honesty, responsibility, cooperation, innovation, honesty: morality first, honesty first; Maintain fairness, impartiality, honesty, frankness and trustworthiness; Respect yourself, respect others, respect objective laws, respect the company system, and achieve self-love and self-improvement. Conscientiousness: responsibility is the first requirement for doing a good job; Constantly pursue professional work style and constantly strengthen professional work quality; Strong sense of responsibility, outstanding ability to take responsibility, and courage to take responsibility. Cooperation: excellent teamwork can truly achieve personal Excellence, and harmonious development with the environment is the foundation of the enterprise's long-lasting foundation; Proactive, pay attention to the overall interests, thus creating excellent team performance; Forward-looking, broad-minded, and constantly pursuing the realm of cooperation of Excellence. Innovation: innovation is not only an excellent working method, but also an excellent life belief; In terms of methods, methods and contents, we always seek better solutions, strive for perfection and seek better results; Constantly stimulate personal creativity, improve the innovation mechanism, and promote the company's continuous growth with comprehensive technological innovation, management innovation and business model innovation. Enterprise spirit: forge ahead, pursue Excellence, forge ahead, not only to do, but also to persevere; Perseverance, no difficulties and setbacks can stop Tencent's will to go forward; Dare to change, be good at change, and seek survival and development through change; Cultivate and improve learning ability, be good at learning and keep learning. Pursuing Excellence, constantly winning in market competition, surpassing oneself in reflection, surpassing mediocrity in learning and making continuous progress; Experience the joy of success after reaching the goal, and experience the joy of struggle in the pursuit process. Business philosophy: everything depends on user value. Developing a safe, healthy and active platform depends on user value. Adhering to the concept of "user first", creating value for users and safeguarding their legitimate interests is the top priority of business. Be sensitive to users' needs, pay attention to users' consumption experience, and the service level appropriately exceeds users' expectations; Pay attention to cultivating users' satisfaction and loyalty, and constantly improve the service level of communication with users; Maximize the value of the company by maximizing the value of users. Develop a safe, healthy and positive platform. Taking instant messaging and portal website "one vertical and one horizontal" as the core, we will build the best business structure and product portfolio, taking into account technological development, profit acquisition and competitive advantage, and effectively support the steady development of the company; All company products and services should establish the concept of a healthy society, shoulder the responsibility of cultivating the benign development order of the industry, lead the operating rules of the industry, and most effectively promote social civilization and progress; Maintain a high sense of crisis, accurately grasp market opportunities, and effectively reduce business risks; Maintain the company's technological vitality, competitive vitality and growth vitality with good mechanisms and systems. Management philosophy: care about employee growth, strengthen execution, pursue high efficiency and harmony, balance incentives and constraints, care about employee growth, pay attention to employee interests and expertise, and promote employee personal career development with good working conditions, perfect employee training plan and career path design; Attach importance to corporate culture management, promote the continuous improvement of employee satisfaction with healthy and simple interpersonal relationships, serious and lively working atmosphere and worry-free and transparent communication methods, so that employees can maintain a sense of happiness that grows synchronously with the enterprise; Stimulate the potential of employees and pursue the growth of individuals and companies. As an individual, we should have the consciousness of giving priority, be willing to contribute wisdom and diligence to the team, and achieve personal Excellence with excellent teams. Strengthen the ability of execution: No matter how good the research plan is, it will become empty talk without good execution. Strong execution is one of Tencent's core principles in management; Good execution depends on excellent mechanism, standardized system, sincere cooperation, effective encouragement and touching example, but most importantly, it depends on everyone's love and responsibility for Tencent. Make a decision before you act, and then you can implement it decisively. You must be good at summing up, and the implementation can be continuously improved. Pursuing high efficiency and harmony: due to the expansion of the company's scale, it is necessary to form a standardized and efficient management mechanism to maintain the high operating efficiency of the company system; According to the company's development stage and business changes, dynamically optimize enterprise management and form a harmonious and orderly internal environment; In an efficient and harmonious environment, adhere to the results-oriented management principle and effectively support the realization of the company's business objectives. Balanced incentive and restraint: according to work contribution and achievement value, a differentiated incentive mechanism is formed to effectively stimulate employees' subjective initiative and creativity; On the basis of vigorously promoting employees to understand and understand the system, strengthen the effective implementation of the system and form an invisible but effective internal restraint mechanism; Emphasize the combination of incentives and constraints, maintain an appropriate balance, and provide a strong guarantee for internal management.

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