1. Du Bingbing, the Central Plains Focus Team, insisted on sharing the first issue 15, the first day 10 17, February 5, 2022.

Second, insist on reading and sharing. Day 948, Living Method (155- 166)

Continue to share: living method

Depicting dreams makes life leap, about the power of thinking. The importance of consciously using this power, for example, to make this kind of thinking work and achieve fruitful results in life and work, we must first describe a big ideal. What I want to say is to describe my dream, to be ambitious and to look forward to it eagerly. Some people may disagree. Dealing with daily life is hard enough, and there is no time to talk about dreams and hopes.

However, a person should rely on his own strength to create the first step of his own good life. He should have a dream a little too big and a desire to surpass his own strength. For me, the driving force that brought me to this position today was that I had lofty ideals and lofty dreams and goals when I was young.

Since Kyocera was founded, I made up my mind to let the company dominate the global new ceramic industry. I keep telling my employees about my ambitions. Of course, this is just a dream that I can't chew my teeth, but I keep repeating it at parties and other occasions. Spare no effort to instill this dream in employees. Over time, in a subtle way, my personal dream became the ideal of all employees and finally blossomed.

Without a strong will, no matter how ambitious the dream is, it can't be realized. No matter what we earnestly pray for, we can think, think and think again until our dreams go deep into the subconscious. Telling dreams is also one of the behaviors of dreaming first. Actually, this is our result. A huge dream has almost completely come true.

The bigger the dream, the farther it is from realization. Nevertheless, we still have to put our dreams. The scene of realization, the process of achieving your dream, and repeated simulation exercises in your mind. Make them concrete and visual, so that you can see the process and scene of realization, so that the real way to realize your dreams will gradually become clear. At the same time, you can get all kinds of discrimination in your daily life and help yourself get closer to your dream goal step by step.

Walking in the street, relaxing with tea and laughing with friends, the casual details of others sometimes give you unexpected tips to realize your dreams.

Some people in the news industry got important enlightenment, while others were confused and missed it. What's the difference between them? Is there anything wrong with daily life? Countless people saw the apple fall to the ground. However, it is found that only Newton has gravity, because Newton's words infiltrated the subconscious mind with strong problem consciousness. The knights of the gods described above have become the source of creation, and the so-called inspiration can only be obtained by those who have dreams in their hearts and continue to eagerly expect their dreams to come true.

No matter how old you are, we still have to tell our dreams and paint a bright future. Countless people who have no dreams will not be creative and successful, and their personality will not grow, because personality can only be honed through unremitting efforts to describe dreams, learn and innovate. In this sense, my dreams and wishes are the springboard of life.

Consider the problem in principle.

The principle of life and management is that simplicity is better.

We tend to. I tend to think things too complicated, but this is my essence. In fact, it is extremely simple and pure. A complex thing at first glance is just a combination of several simple things. There are as many as 3 billion human genetic genes, which are composed of base pairs, but there are only four codes for expressing genes, and the cloth of truth is made of a silk. Therefore, the simpler Xie Zhicheng sees things, the closer he is to the truth, that is, the closer he is to the truth. It is extremely important to grasp the simple essence behind complex phenomena.

This can be called a law of life, which is also applicable to managing life. The fundamental principle of management is the same. People often ask me the tips and secrets of management. When I put forward my opinion on enema, they not only showed surprise. They know that your vision is so simple, but they think it is incredible that you can run a business with such simple ideas.

I founded Kyocera 10 as a ceramic engineer at the age of 27. I have some experience, but I lack the knowledge and experience of enterprise management. But all kinds of problems that need to be decided in the enterprise come one after another, and I'm not in charge. How to deal with every problem, how to solve everything, and finally decide what I want to do in marketing, financial matters, and things I don't understand, I have to make decisions quickly.

In fact, these small problems, even if there are misjudgments, are related to whether a small company that has just been established can continue to exist. However, as a technician, I don't have the necessary knowledge to make a similar judgment. I used to do that because of my inexperience, but now I can do it. Judging from experience, I can't do it either.

So what should we do? I'm very upset. I thought of principles, so principles, expressed in a simple sentence, are what is right as a person, that is, as a benchmark for judging consistency and doing the right thing in the right way.

Tell the truth, don't lie, don't be greedy, don't make trouble for others, and be kind to others. These are the basic principles of being a man taught by our parents and teachers when we were young, that is, we will naturally understand the norms of course in the process of life, just follow this principle and standardize the operation of enterprises.

Being a man is right or wrong, good or bad, can you do it or not? These moral ethics that constrain people's behavior should be copied intact as a guide to running enterprises and a benchmark for judging things.

Management is also an activity that people do and take others as the object. So, what should be done and what should not be done in business activities? This kind of judgment cannot deviate from the most basic and minimum moral norms as a person.

Life or career should also follow the same principle. As long as you follow these principles, you won't make big mistakes. My idea is simple.

Because of this, we won't be confused, and we can start our business activities with dignity, which is closely related to its subsequent success.

Philosophy of life when confused.

The simple principle that leads people to the right path can also be called philosophy, but it is not profound knowledge in class, but a living philosophy from experience and practice.

Why must this philosophy be established? Because at every moment of life, when we are confused, troubled and miserable, these principles become the benchmark of our choice and action.

In our life, we must make judgments and decisions on various things, such as employment, marriage and family work. We are forced to make choices and decisions constantly. It can be said that life is judgment and accumulation is the continuity of decision-making.

In other words, the accumulated result of past judgments is our present life. In the future, how to choose will determine our future life. So, is there a clear and correct judgment benchmark? The result of our life will be completely different.

Judgment without a benchmark is like no light, and walking in the dark is like no nautical chart. In the vast sea, if the word navigation philosophy is difficult to understand, it can be replaced by outlook on life, ethics or theoretical morality, which is the basis of our life. When we are confused, it can lead us back to the origin of things.

Now kdd I is formed by the merger of Didi Ai founded by me, kdd, the leader of international communication, and i do3 companies of Toyota series. In the autumn of 2000, under the slogan of great unity, a new communication company was established that could compete with ntt.

At that time, my brother Ai and Ideo had exactly the same business form in the field of mobile communication, but the whole country. However, the service area is in a state of separation and cannot compete with ntt doctors. In this case, the principle of market competition cannot be started, and ntt Dechert still maintains a monopoly position in essence. Consumers can't fully enjoy services, and the benefits brought by increasing costs are reduced.

At this time, I put forward the proposal of merger, but whether to engage in the so-called peer-to-peer merger or absorption merger is extremely difficult to adjust. There are many cases of obtaining bank mergers and acquisitions. At the beginning of such cases, both sides advocated reciprocity, but due to the lack of competition for dominance, it was not easy for them to merge.

After consideration, I put forward a plan, which is not equal to three, but I hope Didi Ai will take the lead in the merger. Of course, this is not my hegemonism, nor does it require the interests of our company to be given priority. In order for the merged new company to operate smoothly, all three companies should have the best business performance, the most solid management foundation, and love to control and dominate. This is the result of my calm judgment.

Where are the principles of career? It is not a matter of the company's interests and face, but how to do things that are beneficial to society and the world and provide consumers with high-quality products and services, which is the so-called principle. If so, a purely formal merger cannot be a routine task. The merger must clarify the management responsibility, so that the new company can get on the track as soon as possible, the enterprise can run stably for a long time, promote the market competition of the company, and bring benefits to customers and society.

Judging objectively from this angle, the best conclusion is to let Didi take the lead in managing mental retardation. At the same time, I also put forward the future prospect of Japan's mass information industry, and I sincerely told each other my thoughts.

And I also suggest that i do and Toyota, the largest shareholder of kdd, merge to become the second largest shareholder, slightly lower than Kyocera.

My enthusiasm and sincerity are for the other party to accept the merger and negotiate smoothly. Later, the rapid development of kdd I is well known.

We should not put our own interests first, but others' interests first. Implementing this management principle will eventually lead us to success.

Never go with the flow, but stick to the principle.

Consciously establishing knowledge based on principles and doing it according to this philosophy can promote the success of the cause and bring fruitful results to life, but this process is by no means easy and pleasant. You need to be self-disciplined, restrained and regulate your behavior, which is accompanied by a lot of pain, sometimes bringing losses and going through a painful journey.

There are two roads ahead. Which one do you choose? When you are hesitant, I advise you to get rid of your own selfish interests and choose the road you should take in the future, even if it is a road full of thorns, a brave choice and an inappropriate and meaningless lifestyle.

But in the long run, actions under the guidance of correct ideas will never bring losses, and even if temporary losses are rewarded later, big mistakes can be avoided. For example, Japan has not completely shaken off the shadow of the bubble economy. At the beginning, many enterprises rushed to participate in real estate, that is, as long as the land was resold, the expectation of asset appreciation rose, and the huge amount of money brought from banks continued to be invested in real estate, which many enterprises did.

Real estate can be promoted as long as it lasts. From the perspective of economic principles, this is absurd. This kind of violation of principles is popular and natural. But once the bubble bursts, assets that may increase in value will suddenly become negative assets, so don't worry, leave a debt.

You were cynical only after Zhuge Liang's bubble burst. Some people might say that. However, as long as you understand the principle, you can only make a correct judgment no matter what the trend is.

At that time, Kyocera had accumulated huge amounts of cash through years of efforts. Many people advised me to invest in real estate, including people in banks. They don't understand me and are willing to teach me the secret of making money.

However, I think that as long as the land is transferred from the left hand to the right hand, you can make a lot of money. There is no such thing as a good thing. Even if the money comes, it is also ill-gotten wealth, and it is easy to go fast. Because I think so, I refuse all suggestions about investment.

Only when your forehead sweats, the money you earn hard is the real profit. My belief is as simple as that, and it comes from the correct principle of being a man. Therefore, in the face of local violence, I can tell myself that I can't afford greed and my heart has never wavered.

It can be seen that even if you suffer, you must follow the concept and be willing to suffer. Do you have such a philosophy and consciousness in your heart? Lending is a watershed for career success and happiness in life.

Actually, I know I can't. It makes sense to realize it.

Having said that, because people are inherently fragile and cannot guard themselves, they will unconsciously become prisoners of desire and temptation. This is also a fact. Let's give a practical example that happened many years ago. Therefore, there was a certain scale at that time. Directors of the company can use a car with a driver as directors and go home for dinner after work. But the general staff thought he was a sensible person and would be busy late, so he sent snacks to the minister of commerce who delivered the car.

Hearing this, the director was furious. He feels that only one commerce minister is qualified to use the company full-time. When it reached my ears, I called the director. You don't take the bus because the director is great. The purpose of preparing a special car is to let people in important positions not worry about traffic problems. Try to concentrate on your work. Think about it. What qualifications does a director who wants to go home then have to get angry with the minister who is busy outside?

Although the directors have credit priority, this is a company car, not a private car. This is a principle and a truth. However, once a person is in a high position, he often turns a blind eye to things that are taken for granted. I criticize others like this. Actually, I learned my lesson myself.

At the beginning of my business, the company's car was a scooter, and I drove it myself. Later, I bought a 360 car and started to drive it myself. Because I was still full of work when driving, and I was afraid of the company's danger, I hired a driver.

After a while, I changed to a big car. A driver drives me to and from work every day. One morning when the car came to pick me up at my house, my wife sometimes just went out. I said casually, anyway, I sent you, and my wife refused. He thinks it is impossible.

If it's your private car, I can take it, but it's a company car, so you can't stop by and use the bus for private use. Didn't you say that before? The company knows better, so I go on foot.

I was speechless on the spot, but I was right and I deeply reflected.

These are trivial things to say, but it is easier said than done, and it is not easy to stick to it. Therefore, it is of great significance to persistently implement these principles.

In other words, principle is the source of correctness and strength, but it is also easy to be ignored, and it will be shelved if you don't often use it to warn yourself. Because of this, you must always keep an introspective heart, reflect on what you have done and encourage yourself, and it is very important to write this rule into the principle.

The best way to decide the direction of life.

The truth, rules of experience and principles that I learned from my practical work experience are all ordinary and can be expressed in simple language, but I think it is because of the ordinary that I simply participated in the common communication.

Let me briefly introduce a few, the first is the life equation.

The result of life and work is equal to thinking mode multiplied by enthusiasm multiplied by ability.

This rule was introduced in the last article. The most important factor of publicity is that the way of thinking rarely contributes to society and the world. But how can a person with average ability like me make an extraordinary contribution? After repeated thinking, I came up with this equation. Since then, I have used this equation as the basis of my thinking, whether in life or work.

The key to this equation is that it uses multiplication. For example, someone is smart and can get 90 points, but this person is very cultured and unwilling to work hard, and his enthusiasm is only 30 points. Both scores are only 2700 points.

On the contrary, another person's talent is average, only 60 points, but he knows that a group of people are full of enthusiasm for not drinking, and the result is 5400 points, which is twice as high as that talented person who is not motivated.

However, on top of this, we have to multiply the most important factor, the way of thinking, which is the most important. It is directional, that is, there are good and bad ways of thinking. According to different ways of thinking, some people's enthusiasm and ability are exerted in a good and positive direction, while others are exerted in a bad and negative direction. Because there is a negative number in this way of thinking, the higher the score of enthusiasm and ability, when the way of thinking is negative, the result of multiplication of the three is a big negative number, which is the result of life and work. Then, clever criminals use their enthusiasm to cheat and steal, because the way of thinking is negative and the outcome will be very bad.

Since the equation of life is expressed by multiplication, the way of thinking must be positive, otherwise even if you are a very talented person. I'm afraid you are enthusiastic, not only the golden bowl has no food to eat, but also the society.

Later, I read about the beauty of jade muscle, some of which coincide with my life equation and have far-reaching thoughts, such as the noble relatives of philosophers, whose talents are not as good as those of the parents of Lu Yuan samurai. Only the local people's bodies can become the heroes of the industry.

The necessary conditions for outstanding people in industry are ranked in order of importance. For example, these families are well thought out and have the heart to ignore Ban Qinglian. Only when you have a small bathroom and a strong body like a farmer can you become a great man who has contributed to society.

Fukuzawa Yukichi's students' thoughts and incorruptibility are equivalent to the way of thinking in the equation, and the talent in a small bathroom is equivalent to the ability to have a strong body. Unremitting efforts are equal to enthusiasm, and they correspond to me one by one, which makes me more confident and deeply realize the importance of thinking mode and enthusiasm again.

Remember: the equation of life

Life. Work result = way of thinking x enthusiasm x ability