1.2. English name: Eastern Sky Aviation Service Co., Ltd.

1.3. Several main concepts of company service and operation:

-Inorganic Carrier: As the freight general agent of many international airlines and the bridge between airlines, Dongfang Zhongtian will actively participate in the competition in the international freight aviation market through its own ability and advantages of integrating freight aviation resources, and then become the first inorganic carrier brand in the international and domestic markets.

-Code * * * Privilege: With the cargo plane of Emirates Airlines (Etihad) about to make its maiden voyage in Zhengzhou on June 10, Oriental Zhongtian will enjoy the privilege of 12 international airline code * * *, waybill * * *, shipping space * * *, resources * * and welfare * * *. It is believed that more international airlines will actively share this brand-new cargo aviation concept from air passenger transport and become participants, beneficiaries and supporters of resource sharing.

—— Building an international freight hub airport: With the support of local governments, relying on Zhengzhou's geographical location in the Central Plains and its rich advantages in road and railway transportation resources, we will actively introduce international aviation resources, build a transportation network that connects China, radiates the world and communicates with the international community, promote the development of regional export-oriented economy, and build Zhengzhou into an international freight hub airport.

-Differentiated service target: Different from the traditional freight forwarding operation mode, Dongfang Zhongtian, as the organizer and integrator of freight aviation resources, will serve the vast number of international and domestic freight forwarding enterprises through the increasingly mature aviation service network all over the international market, and gradually become a well-known personalized GSA brand in the industry.

2. The slogan purpose:

Establish professional brands, enhance corporate image, shape corporate culture and enhance corporate cohesion.

3. The use of propaganda language:

As a part of the company's CI image, it is widely used in marketing, company official documents, business cards, slide templates, company brochures, product manuals, company gifts and so on.

4. Principles and requirements for the creation of publicity language:

4. 1 reflects the company's cultural characteristics, internationalization, specialization, service, success, vitality, novelty, simplicity and easy to remember;

4.2 Chinese phrase 1 piece, the number of words is between 4- 12, such as "experience cargo aviation and enjoy service value";

4.3 English phrases consisting of 3-8 words, such as "experience airlines and achieve Excellence".