Bazaar of Fashion is a magazine produced by fashion magazines. You can buy it at most fixed newsstands and post offices. Harper's Bazaar is a fashion magazine serving the elite female class in China, spreading the power of fashion, beauty and women. She not only provides the latest fashion information; An incisive report on fashion trends; Interview the most concerned people and women's topics; I always share the happiness and wisdom of contemporary women's life with readers-to be a modern and elegant spokesperson.

Basic information

Chinese name: Bazaar of Fashion

Mbth: Harper's Bazaar

Language: Simplified Chinese

Category: fashion

Organizer: China Textile Import and Export Corporation Press: China Fashion Magazine.

Release date: 1867

Editor: Su Mang

Periodical history

Bazaar of Fashion is an internationally renowned fashion magazine with a long history of 65,438+0.37 years with Vogue. What best embodies the fashion of the times is authoritative leadership. After only one and a half years in China, the reading rate ranks third among similar fashion magazines and ranks among the top five best-selling women's fashion magazines. A fashion magazine dedicated by professional women with high taste. She not only provides the latest fashion information; An incisive report on fashion trends; Interview the most concerned people and women's topics; I always share the pleasure and aesthetics of contemporary women's life with readers-to be a modern and elegant spokesperson. In modern society, people pay less and less attention to literature, and readers tend to read pictures more and more. Therefore, Bazaar initiated the concept of "plane film literature" to express literature in the most beautiful form, thus attracting more people to pay attention to literature, taste literature and accept literature. 20 1 1 Harper's Bazaar is the first print film literature in China, inviting famous domestic writers and actors to create top domestic scholar films, which caused quite a stir once it was published. Blue Lion Books and Times Chinese * * * planned to publish the contents of the theme "Plane Film Literature" of Bazaar on 20 1 13. In the form of books, it gives this series of stories a more literary, quiet and heavy texture.

Now it has formed a certain scale of influence in China. The pioneering and exploration on the fashion road in China has appeared as a pioneer. In the specific form, from the initial simple wedding photography to a small-scale cultural and artistic company, it has expanded the communication channels of the theme of "beauty". At a deeper level, the concept of "Bazaar in Fashion" and the charm of culture and art have been brought into public life. Bazaar's later cooperation with advertising companies and large-scale commercial activities further promoted its self-promotion and brand expansion! The successful holding of commercial art activities such as "New Creative Model Contest" and "Star of Tomorrow" not only expanded the brand awareness, but also created huge material wealth for itself. The formation of Bazaar Fashion magazine, with the help of paper media platform, extended its concept of "serving the United States" to every corner. Bazaar has now become the authoritative leader who can best reflect the fashion of the times. As a successful magazine,

With its appeal and popularity in the public and media, Harper's Bazaar has successfully entered the "Bazaar Charity Road". Create outstanding social influence by sharing outstanding fashion taste and female strength. At the same time, the annual event "Bazaar Star Charity Night" was held for seven consecutive years, with a total donation of 27.44 million yuan, creating a brand-new charity model. In 2007, he submitted a proposal to the Ministry of Civil Affairs to apply for China Charity Day, calling for the establishment of China Charity Day.

Fashion road

As the most influential high-end fashion magazine in China, Bazaar has always advocated the beautiful, elegant and independent female spirit in the new era. Create outstanding social influence by sharing outstanding fashion taste and female strength. In China, the slogan of "making charity fashionable" and the call of "caring for seriously ill children" were put forward for the first time. Bazaar Fashion, together with 100 stars, celebrities and entrepreneurs, issued a public welfare initiative to care for seriously ill children to people from all walks of life. Bazaar of Fashion, with its unremitting efforts for many years, has opened the fashion road of charity in China.

Reader orientation

Successful women over the age of 25 have high income, high taste, rich experience, love of fashion, pursuit of perfection and so on.