Vision: To maintain the leading position of commodity housing market in Shandong Province and become the top 10 housing industry group in the national real estate industry.

Corporate philosophy

Core concepts: love, architecture and emotion.

Concept interpretation: What we do is a special commodity, which is the biggest consumption of consumers in their life and the longest stay in a space in their lives. Architecture is vivid because of the bearing of love, and life is warmer because of the tolerance of architecture.

spirit of enterprise

Enterprise spirit: respect for people, dedication, innovation and efficiency.

"People-oriented" is the core of Hisense's entrepreneurial spirit, and its essence is the benevolent government thought and humanistic spirit of carrying things with morality.

"Dedication" is the concentrated expression of each Hisense employee's deep feelings and lofty sense of mission to the enterprise, and it is also the specific requirement of professional ethics, work ethics and value orientation.

"Innovation" is the soul of a nation's progress and the soul of Hisense's development.

"Efficiency" is based on "respect and dedication to people" and takes innovation as a means to realize the high standard, high speed and high quality operation of enterprises.

standards of behaviour

Company style: strict and resolute.

"Strict requirements" means strict management, strict discipline, strict atmosphere and strict implementation, and always put the overall interests of the enterprise first.

"Resolute and powerful" means that orders must be carried out, prohibitions must be stopped, scientific decisions must be made, rapid response must be made, the pace must be kept in step, and market opportunities must be seized.

Team consciousness: unite * * * to move forward and unite as one.

Talent view: competent for one's job is talent, and innovative development is excellent talent.

Enterprise tenet: foresight, careful design, scientific management and sincere service.

Business philosophy: making real estate with fine electrical appliances.

Service concept: one-day commitment and a hundred-year trust.

Service tenet: what's going on in the world, the customer's business is the first priority.