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The difference between ideological education of higher vocational students and undergraduate education: on the innovation of ideological education of local higher vocational students
Most local higher vocational colleges are located in prefecture-level administrative regions. Due to the restriction of local economy, the development momentum of higher vocational education is not enough, and the government's financial support for school ideological education is limited, which determines that the content and methods of ideological work in local higher vocational colleges are different from those in urban higher vocational colleges.

First, the urgency of innovation in local vocational ideological education methods

1. Students' pursuit of value changes rapidly.

Most of the post-90s teenagers are only children. They are the apple of their parents' eye and darling. These "darlings" are spoiled, in the central position of the family, and have developed a strong sense of self-centeredness. In addition, under the background of market economy, stakeholders are complicated and the pursuit of value has undergone profound changes. Through investigation and analysis, the change of contemporary college students' values has three obvious characteristics: (1) the value evaluation has changed from collective standard to individual standard; (2) The criterion of value judgment has changed from idealism to utilitarianism and pragmatism; (3) The value orientation develops from simplification to diversification. The existence of the above three characteristics enhances the urgency of ideological education in higher vocational colleges. If we still blindly copy the social altruistic values of "no self-interest, only benefit others" in the past to demand and regulate students, it is out of date and will not play a good educational effect.

2. The practicality of students' learning is outstanding.

Due to the limitation of college entrance examination scores, higher vocational students lost the opportunity to attend ordinary colleges and universities. Most vocational college students' confidence in their academic level has not improved. Come and learn a skill and get a diploma as soon as you enter the school. The purpose is clear and the practicality is outstanding. They pursue practical results during their study in school, and require that all the work of the school must be pragmatic, and solve their practical problems such as study, life and psychology from their actual needs, so as to achieve tangible results in study and employment. They are not interested in profound theories, and their pursuit of the value of life is short, flat and fast, which is a feature of the popularization of higher vocational education. It is urgent for us to start from the characteristics of higher vocational students, reflect on the concept and training objectives of higher education, and determine the content and methods of ideological education.

3. The complexity and quality differences of students need different ideological education methods.

Students in higher vocational colleges have a wide range of sources, and their cultural and ideological qualities are uneven. From the perspective of freshmen, there are college entrance examination candidates, secondary school students (taking the corresponding college entrance examination) and five-year college students (starting point of junior high school); From the perspective of family economic conditions, some come from economically developed coastal areas, some from urban one-child families, and some from poor mountainous areas; From the perspective of life goals, there are struggle, enjoyment and lack of goals; From the point of view of life value, some people think that we should do something important to win glory for society, family and ourselves. Some people think that making money as an official is a lifelong thing, and some people think that as long as we have money, we can do anything and enjoy ourselves day by day. Educators should determine the educational requirements of different levels according to the actual situation, so that students at all levels can gain something. For example, some students are trained as student cadres and party member, while others are qualified students who only require discipline and discipline; Some are trained as top-notch subjects, and some just need to pass the exam; Some require both ability and political integrity to be pillars of the country, while others only require safe graduation. Identify each student at a certain level, make different norms and requirements, implement different ideological work programs, and cultivate different types of talents.

Second, the content innovation of ideological education in local higher vocational colleges

1. Strengthen the edification of traditional virtues and increase the content of local culture and education.

China's traditional culture is the spiritual pillar of the development of the Chinese nation. Higher vocational colleges can choose to "honor parents, respect teachers and study hard;" Honesty, friendship, modesty and introspection; Determined to be diligent, self-reliant and thrifty; As an elective course, the essence of traditional culture, such as honesty and patriotism, can be printed for students to read, such as China's aphorisms of traditional virtues and inspirational stories of ancient celebrities in China. Local higher vocational colleges are rich in local cultural content, and these local cultures should naturally become the cultural background of higher vocational education, such as Shun culture, Liu Wenhua, Buddhist culture and Neo-Confucianism where Yongzhou Vocational and Technical College is located, which are rich and splendid and are rare cultural and educational materials.

2. Carry out honesty education and establish a standardized mechanism of honesty.

The virus of lack of social integrity has infected the campus, and it has become the consensus of colleges and universities to strengthen the integrity education of college students. Local higher vocational colleges can take "stressing honesty and getting ahead" as an important educational work. First, improve the understanding of "sincerity". Honesty and trustworthiness is the traditional virtue of the Chinese nation, the foundation of people, and the condition for higher vocational students to stand on the society and win in the talent market competition. If they have real talent and good reputation, they will be accepted and respected by people, have a successful career and become heroes among people, and they will "let the birds fly"; Second, integrate honesty education into teaching and campus activities: (1) Introduce honesty knowledge into the classroom as an important part of the ideological and political course. For example, Confucius' exposition on honesty, supplementary documents and the traditional honesty content of benevolence, righteousness, propriety and wisdom are compiled into a book, printed into a booklet and distributed to students for reading. (2) Carry out class meeting activities, speech contests, debate contests and essay-writing activities with the theme of "stressing honesty and keeping promises". (3) Use the publicity tools in the school, such as radio, blackboard newspaper, banners and slogans, to create a culture atmosphere of honesty. (4) Hold a large-scale clean government report meeting. (5) Carry out honesty commendation activities and set up honesty models. Third, strengthen the construction of credit system and create a long-term mechanism of credit education. Establish student credit files, establish personal and class credit evaluation systems, and establish credit rules such as student loans, work-study programs, and bonus distribution.

3. Pay attention to employment education and improve competitiveness.

One of the remarkable characteristics of market economy is market competition. In the job market, we are facing competition for talents. In employment education, organize students to analyze their own conditions and affirm their own advantages: (1) Higher vocational students have strong hands-on ability and master the skills of front-line production, while ordinary college students have many eyes and high skills. (2) The employment market for students in higher vocational colleges is vast. China's economically developed coastal areas need a large number of senior technicians, technicians and other senior skilled personnel, but ordinary college students can't afford to be too high. (3) Higher vocational students have low orientation and low expectations. They should look for jobs first, then choose jobs, and be happy with it. And ordinary college students can't put down their shelves. Employment competition is the competition of individual's comprehensive quality and ability. To improve students' competitive ability, we must first cultivate students' competitive consciousness, such as personal hygiene evaluation, homework evaluation and civilized dormitory evaluation. And the evaluation of class spirit, the evaluation of the total scores of departments and groups in college sports meetings, and participation in various social competitions. On the eve of graduation, graduates will receive training in the talent market competition, from personal recommendation, personalized recommendation language, talent display, image design to employment psychological adjustment.

4. Cultivate a sense of responsibility and make it lasting and mature.

It is one of the contents of innovative ideological and political education to strengthen the sense of responsibility, improve the sense of responsibility of higher vocational students to society and family, and turn the sense of responsibility into the driving force of learning. First, actively develop student party member so that student party member can play an important role in ideological and political work. Organize students to participate in the solemn ceremony of joining the Party, and enhance their strong sense of mission and responsibility in party member. Transfer the responsibility for the construction of class style and study style to the class party branch or the class party group, so that the student party member can grow up and mature in the sense of responsibility. Second, organize students to participate in social fund-raising activities to help the poor and the disabled, strengthen their sense of social responsibility, put individuals in social groups, realize their dependence on groups, and arouse their sense of responsibility for themselves, their parents and society.