Broadcasting frequency and time: Voice of Literature and Art every day 17:00— 18:00.
Voice of Economy: 20: 13-2 1: 00 on weekdays and 20: 00-2 1: 00 on weekends.
The creative team of the program: (host) Ocean and Xiao Ai.
(Editor) Hu Xiao, Shen Yan, Abu, Cui Chang
Ocean Studio was established on June 0, 2065438+2003+65438, which is the first host studio of China People's Broadcasting Station (CNR). Specializing in creative production and sales of radio, film and television programs, audio and video packaging, broadcasting strategy consulting, brand project marketing and other businesses. The programs produced by this studio have been broadcast nationwide. Haiyang Live Show is aimed at mobile people. With the slogan of "Happy escort on the way to work", the plan has established multiple "unique" attributes when positioning:
Unique perspective: the host portrayed himself as a friendly, small shortcomings, often wronged little person, conveying mainstream values in laughter and caring about people's livelihood.
Unique point of view: The program emphasizes the uniqueness of the point of view and tests the news sensitivity and thinking mode of the host and editor.
Unique expression: the program makes full use of the popular strategies of talk shows-ridicule and self-mockery, as well as the strong imitation, improvisation and comedy talent of the host Ocean, which determines the success of the program. Different from other normal entertainment programs, Haiyang Live Show combines the structure of American talk show, the narrative style of China traditional folk art and the skills of stage performance, organically combines news content with entertainment forms, and forms a strong critical comedy effect.
The program gives full play to the host's imitation and performance talent, interprets news and information through news broadcast, scene reproduction, interactive communication, funny recording of life, etc., and expresses his views through the mouth of others. The happy life of Haiyang: Take the original theme paragraph as the opening of the talk show and tell the embarrassing story of Haiyang;
Let's tell jokes: the original joke platform of the program audience;
Talking about current affairs and making humorous and sarcastic comments on popular news events from different angles;
Where there is a problem, answer the audience's daily life and work difficulties with sharp laughter.
(The above four parts have become regular programs.)
Hearsay: share life feelings;
New 100,000 Why: Popularize scientific and cultural knowledge;
Failure forum: another way to tell historical and cultural knowledge;
Human comedy: original radio micro-comedy;
Bo Gu Tong's radio mini-drama;
I showed it to the audience in the PK competition;
Give news brother's wit and humor to ridicule hot news;
Dr. Hai's hotline uses humorous language to spread the knowledge of Chinese studies and civilized etiquette.
(This part is presented in the form of "seasonal broadcast" with reference to American TV series. Since the program was launched on 20 1 1, the listening rate has steadily increased, and the best performance is the second in Beijing market in the same period. At the same time, it is also the evening peak, and the competitors are mostly well-known programs of various stations, such as "Bon voyage" by Beijing TV.
The program has now covered major developed first-and second-tier cities in China, and at the same time, it has been broadcast on provincial radio stations such as Shandong, Zhejiang and Hebei through program sales.
The advertising absorption rate of the program has kept the first frequency of the voice of literature and art for a long time, becoming the program with the highest brand advertising cost per unit time of the voice of literature and art. The program attracted the titles or special invitations of famous brands such as China PICC, Shanghai Volkswagen and Gome; The brand section of "Happy Haiyang" program is customized by PICC and is worth millions.