CIS is the acronym of Corporate Identity System, which means "Enterprise Identification System". "Unified system of enterprise" and "self-same system of enterprise", CIS shapes and develops corporate image as a whole.

In 1960s, Americans first put forward the concept of enterprise CI design.

The main meaning of CIS: corporate culture and business philosophy, unified design, using the overall expression system (especially visual expression system) to convey to the internal and public of the enterprise to generate consistent recognition, form a good corporate impression, and integrate the final sales of enterprise products and services. The goal of CIS is that the company can design its own office, standardize the design and unified management of production system, management system and marketing, packaging, advertising and promotion image through CI system, so as to mobilize the enthusiasm of the enterprise and the sense of belonging and identity of each employee, and make all functional departments cooperate effectively. Externally, through the integration of symbolic forms, a unique corporate image has been formed, which is convenient for citizens to identify and identify the corporate image and promote their products or services.

VI (Visual Identification) is a complete and systematic visual expression system with logo, standard text and standard color as the core. Transform the above abstract concepts such as corporate philosophy, corporate culture, service content and corporate norms into concrete memories and recognizable image symbols, so as to create a unique corporate image.

VI (Visual Identification) system includes:

A. Basic element system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbolic patterns, propaganda slogans, etc.

B application systems: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications.