2. Xibei is a catering enterprise. Xibei Catering is a catering enterprise established in Linhe District, Bayannaoer City, Inner Mongolia, 1988. The founder is Jia. Now it has four brands of Xibei Northwest Cuisine (Youmian Village), Tengger Tara, Xibei Seafood Club and ninety-nine yurts, nearly 100 restaurant owners and a catering chain enterprise in a catering vocational school. Xibei restaurant came to Beijing in June, 1999, and then developed to Shenzhen, Tianjin, Shijiazhuang and Shanghai. It is the first to offer consumers a long history, green and healthy oat noodle food, unique and simple northwest folk dishes, rich Mongolian and northwest regional cultural customs, decorative style with perfect combination of tradition and fashion, and high-quality service full of human feelings.