Macalline, a red star famous for its culture, is the vice president of corporate culture in China District. In 2004, China Corporate Culture Promotion Association awarded Red Star China Top Ten Outstanding Contributors to Corporate Culture Construction, and Chairman Che Jianxin was also awarded Top Ten Outstanding Personal Honors to China Corporate Culture Construction. In 2005, it was rated as one of the top ten outstanding units in national enterprise culture construction, and was awarded the special contribution award in 2005.

The brand chain hypermarket built by Red Star Macalline is not only a simple commercial circulation property; The household products sold by Red Star Store are not only ordinary commodities, but also a kind of home culture and art, leading the public to a high-quality life concept and lifestyle. Red Star people advocate a happy culture of happy study, happy work and happy life. They not only pursue the happiness of study and work, but also experience the joy of life at work, so that every red star can live a wonderful life!