BMW M is coming soon? BM W motor port? Commemorative signs greet the 50th anniversary of the brand.
Some M models can choose 50 historic special painting colors, which fully explains the track spirit of BMW M.
Next year, BMW M will launch a strong product lineup in China, including a wealth of M-performance models and the first pure electric vehicle BMW i4 M50.
(Munich/Beijing) To celebrate the 50th anniversary of the founding of BMW M in 2022, BMW announced the launch of decorative elements on BMW M products, highlighting the classic inheritance and anniversary. Starting from March next year, some BMW M models and M sports suits will be assembled? BMW motorsport? The classic logo is a commemorative logo inspired by it, which symbolizes the passion of M brand from the track. In the logo design of BMW M, blue represents BMW, red represents racing car, and dark blue represents the connection between them. In the past 50 years, the brand strength and symbolic power of BMW M have never changed. The BMW M model has always led the global high-performance car market segment, and? BMW motorsport? The launch of the commemorative logo further highlights BMW M's enterprising and innovative strength in inheritance.
202 1, BMW m insists? Customer-centric? Under the forward-looking technology and strong product offensive, sales have increased substantially. In the first three quarters of this year, global sales of BMW M increased by 22.2% year-on-year, while sales in China also increased by nearly 40% year-on-year, with a strong momentum. With the launch of new products and innovations in 2022? BMW motorsport? With the charm blessing of the commemorative logo, M brand is bound to achieve more eye-catching results.
Coming soon? BMW motorsport? There are also 50 historic painting colors to choose from for the commemorative logo, such as Dakar Yellow, Flame Orange, Daytona Purple, Macau Blue, imola Red and Frozen Bay Blue, which represent the important historical moment of BMW M brand in the past 50 years. The inspiration for naming these colors is closely related to the world's major track cultures, which fully explains the track spirit of BMW M.
BMW M GmbH was founded in 1972, formerly known as BMW Motorsport GmbH, and changed its name from 1993. ? m？ Represents extraordinary athletic performance. Even outside the field of racing, m? The standard also has high recognition and recognition. The blue, purple and red semi-circle logo first appeared on the first racing car produced by BMW 1973. 1978, with the launch of BMW M 1, to the right? m？ The blue, purple and red striped LOGO with oblique letters was officially unveiled, and the legendary BMW M 1 became the first mass-produced BMW M high-performance model with this logo.
Mr. Van Meyer, president of BMW M, said: By publishing classics? BMW motorsport? Car logo, we hope to share the joy of the 50th anniversary of BMW M brand with fans. 2022 will be a grand year, and we will launch heavy products and brand activities to celebrate the anniversary. ? m？ It has always been regarded as the most powerful letter, and it will be even more powerful in the 50 th anniversary of M brand. ?
In the coming year of 2022, M brand will continue to exert its strength. The M-rich models which are highly anticipated by high-performance fans will be introduced to China next year, and the follow-up models of BMW M2 are already in the late stage of series development. At the same time, M brand is also working hard to promote the electrification process, and will launch the first high-performance electric vehicle at the 50th anniversary celebration. Whether it is compact cars, large luxury cars, best-selling sports utility vehicles and sports utility vehicles, or electric vehicles, M is constantly being laid out from top to bottom to fully meet the needs of more consumers.
In addition to releasing a variety of powerful new products, BMW M will also hold brand celebrations around the world to review history and look forward to the future with fans.
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BMW Group is one of the most successful automobile and motorcycle manufacturers in the world. It owns four brands: BMW, MINI, Rolls-Royce and BMWMotorrad, and also provides auto finance and high-end travel services. As a global company, BMW Group has 3 1 production and assembly plants in 15 countries, and its sales network covers 140 countries and regions.
In 20 19, BMW Group sold more than 2.5 million cars and more than175,000 motorcycles worldwide. In 20 19, the group's total revenue reached 10425438+0 billion euros, and its pre-tax profit reached 765438+10.8 billion euros. By the end of 20 19, 12 and 3 1 year, BMW Group had 126 and 0 16 employees worldwide.
The success of BMW Group stems from its forward-looking vision and highly responsible actions. BMW Group implements the sustainable development strategy of ecology and society in the whole value chain, and comprehensive product responsibility and clear energy-saving commitment have become the important contents of BMW Group's corporate strategy.
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