What is "tide"?
The terms "hipster" and "trend" are very broad in Chinese, but what we often say now is "street trend" in a very narrow sense. In fact, it may be a Japanese Harajuku style in a narrow sense.
The so-called "tide", from the style of dress to the details of life, is an avant-garde minority, ahead of the contemporary trend, and is the pursuit of new life and avant-garde beauty.
Since the 1990s, it has been the golden age of Japanese street trends, and many well-known street brands have been founded, such as bape, neighborhood, wtaps, undercover, number (n)ine and so on. Japanese fashion brands are also influenced by Europe and the United States to some extent, from hippies to rock, probably because Japan was deeply influenced by the United States after the war. After Japan's economic recovery, young people have access to clothing culture. In addition to the added value that music brings to clothing, most "trends" originate from sports, basketball, baseball, skateboarding and so on. In a word, the combination of music+sports+street culture constitutes the trend we are now exposed to.
Hiroshi Fujiwara, godfather of fashion.
Everyone has herd mentality. One person said it was trendy, but we didn't think so. Two people said no. When we find that many people around us are saying that the stars on TV are wearing them, we may feel really trendy.
Edison Chen, a domestic hipster, may just pick up a few things when he goes out one day, and these things may be regarded as the trend the next day.
However, the tide has both advantages and disadvantages. Most fashion brands are of good quality, and the materials and workmanship are commendable. Most importantly, they are very flamboyant, and they will be completely different from "ordinary youth" when worn, giving people a feeling of shining at the moment.
Similarly, the disadvantage of "tide" is obvious, and high price is the most obvious disadvantage. A pair of visvim costs more than 7 thousand yuan at a time. Originally, the positioning of these street brands was original street culture, which was simple and close to the people. However, the street brand developed because of street culture deviates from the "initial heart"; Secondly, the aesthetic deficiency caused by excessive hype. In the origin of Rihara-juku trend, it is more of an avant-garde personality, and it is absolutely ahead in aesthetics. Hipsters are people who discover future trends, not people who blindly follow suit. The current trend is more like what stars wear, what we wear, what magazines recommend and what we wear.