Adult products mainly include: health food for tonifying kidney and strengthening yang, sex toys, contraception and pregnancy measurement, lingerie, SM products, lubricants and a few peripheral products. Now the main sales channels are: adult goods stores, supermarkets, convenience stores, pharmacies, online shopping malls.
According to statistics, more than 85% of adults in China accept family planning and adult products. There are more than 1000 adult products and related production enterprises in China, which is the country with the largest output in the world. In terms of operation, there are more than 200,000 specialty stores in China, and the annual sales of adult products industry in China has exceeded 654.38 billion RMB.
After about 10 years of cultivation and 5-8 years of growth, the compound growth rate of adult products industry is as high as 63%, ranking first in Chaoyang industry. According to authoritative experts' analysis, the market of sexual health care products will maintain rapid development in at least 15 years, and it is predicted that by 2030, the adult products industry will show explosive growth in the past 20 years.
Today's adult products industry has entered the stage of standardized development of health industry, and the sales situation is blowout.
The products with a complete range of advantages to join the world of flowers and flowers are weapons and ammunition in war. Guangzhou Fangcheng Trading Co., Ltd. has been stationed in the largest adult products wholesale market in Guangdong for more than ten years, and has its own wholesale booth, tens of thousands of products that it acts as an agent and manages. Over the years, it has established alliance relations with domestic counterparts and major manufacturers, making the whole adult products wholesale market in Guangdong naturally become our supplier. At the same time, the "Flower World" chain believes that "quality is everything" and puts forward the product strategy of "always leading", so that "everyone has me, and everyone has me", and it is far ahead of any competitor in product quality and product category. In addition, "Flower World" makes full use of the advantage that Guangdong adult products wholesale market is the largest in China and a battleground for all foreign brands to enter China, and actively cooperates with the world's top adult products manufacturers to provide domestic consumers with all kinds of the latest sex toys in the world to ensure that the products are far ahead of competitors.
The advantage of the lowest market price lies in the market economy, and the relationship between supply and demand determines the price. Major wholesale markets are the battlefields where major manufacturers expect rapid and large-scale shipment. Fangcheng Company has been stationed in the wholesale market for more than ten years and has successfully supplied more than 65,438+0,300 retail stores nationwide. The physical sales network has become larger, so we have mastered the initiative in commodity procurement. At the same time, "Flower World" joins hands with domestic appliance brands such as lover, Bai Le and Xia Qi to solemnly promise to provide consumers with high-quality, healthy and pleasant sex products.
The advantages of comprehensive and meticulous store building and scientific and accurate site selection are the basis for franchise stores to make money. In order to ensure that franchisees can make money stably and successfully copy 100%, Huahua World Franchise Chain Headquarters will assign special personnel to help franchisees in site selection, decoration, opening and early operation management according to specific conditions. Franchise headquarters will provide franchisees with floor plans and renderings needed for decoration according to the actual area of each franchise store, and make a detailed budget. The headquarters of "Huahua World" franchise chain provides LED electronic display screens, standard merchandise display racks and all paper publicity materials needed for opening stores according to the different scales of franchise stores. Headquarters unified production and distribution shelves, saving franchisees the trouble of finding someone to make them themselves, and saving at least 2000 yuan in shelf cost for each franchisee.
Accurate and timely logistics advantages Timely and accurate logistics support is the most fundamental logistics support for franchise stores. Guangzhou is a well-known distribution center for goods and commodities in China, and there are many local express delivery and logistics companies, such as Xinghe. The headquarters of Huahua World franchise chain cooperates with well-known domestic express delivery companies and the best service logistics and transportation enterprises to ensure that all goods, exhibition stands and promotional materials purchased by franchisees can be delivered to the destinations designated by franchisees safely, quickly, accurately and timely. Ensure that franchisees can have a stable and timely supply of goods to meet the purchasing needs of consumers.
Guangzhou Fangcheng Trading Co., Ltd. has been engaged in the wholesale business of adult products for more than ten years from individuals to companies, and knows all the details of adult products like the back of his hand. On this basis, the company makes great efforts to hire well-known domestic chain management companies to teach in our company every year to ensure that the management level is far ahead. The server of Huahua World franchise chain headquarters connects all franchisees in China to help franchisees communicate with headquarters in real time. Franchisees can complete orders through the "Flower World" chain management system without leaving home through the computer network, and can query the inventory details and sales details of their stores at any time. The advanced management system of the headquarters will regularly receive the inventory and replenishment reports of franchisees every day, and the distribution center will concentrate these reports into the orders of the day and deliver them through the logistics company on the same day. Joining the headquarters can also realize the inventory adjustment of the headquarters goods and the replenishment of the goods below the warning line through the management system to ensure that the headquarters has a reasonable inventory.
The after-sales advantage and after-sales service level of quick response are the measures of chain enterprises' responsible attitude towards franchisees. The franchise chain headquarters of "Huahua World" will designate professional customer service personnel to provide professional services for franchisees, and franchisees can directly contact the designated customer service personnel to get timely help and support. If the service is negligent or of poor quality, you can also complain to the Complaints Commissioner. The "Huahua World" chain will give you a clear answer within 1 hour after the complaint, and announce the complaint handling results within 24 hours to ensure the quality support service for franchisees.
Innovative marketing advantage marketing ability is the cornerstone of the survival and development of chain enterprises. "Flower World" chain put forward the slogan "Marketing must be innovative". "Huahua World" franchise chain headquarters has rich practical experience in commercial operation, and has its own unique marketing model and promotion scheme. 65,438+000% guarantees to improve the sales performance of franchisees, and 65,438+000% guarantees franchisees to make money. The marketing model of "Flower World" chain is unexpected by any competitor, and marketing ability is the core competence of an enterprise.
The real guarantee advantage and comprehensive market guarantee are the most basic commitments to franchisees. The franchise headquarters of "Huahua World" strictly guarantees that only one franchise store is set up in a business circle to protect the rights and interests of each franchise store. The trademark "Fang Cheng Hua Hua World" has been officially registered in China State Trademark Office and is protected by law. The head office supervises the irregular inspection of the market, protects the right of counterfeiting, regulates the market, maintains the normal market order and protects the legitimate business rights and interests of franchisees. .
Unconditional exchange has sufficient advantages, and a reasonable commodity structure can minimize the capital occupation of franchisees. After joining the "world of flowers and flowers", the headquarters will distribute the goods to franchisees at the first time according to the overall sales situation of various commodities in the national market. Because of the great geographical differences, the sales speed of different commodities will also be different. In order to reduce the inventory of franchisees and reduce the financial pressure, the headquarters has specially implemented the "unconditional goods transfer system". Franchisees can return their unsalable goods to the franchise headquarters for the goods they need. Ensure that franchisees' best-selling goods are not stopped and unsalable goods are not suppressed.
Detailed and comprehensive training advantages The training ability of chain enterprises is the key to the success of chain replication. Huahua World Adult University, affiliated to Huahua World Headquarters, is a professional training base to ensure that all chain stores in Huahua World improve their profitability and realize sustainable operation.
Huahua World Adult University breaks the traditional training mode and innovates constantly in training, which not only ensures the actual effect, but also shortens the training time. Huahua World Adult University is in a leading position in teaching quality, sales guidance and examination evaluation. The training course closely meets the needs of franchisees and combines theoretical knowledge with actual sales to help franchisees solve problems in daily operation and management.
Professional adult goods stores need professional management, professional shop assistants, professional sales skills and professional training teams. Huahua World Adult University specializes in helping franchisees to enhance their core competitiveness.
Building a store to support research and site selection is the first and most critical step for your smooth opening and successful marketing. The headquarters of Huahua World Chain Store helps investors to evaluate the prospects and risks of the store according to the economy of the city where the store is located, the macro environment around the store, the flow of people and the consumption concept and ability of the market, so that you have confidence in the market.
Decoration design supports eye-catching decoration, and it is the cheapest advertising. The franchise chain headquarters has a professional design department, which will tailor the indoor and outdoor design with the lowest cost and the best advertising effect for each franchise store according to the actual area and location orientation of franchisees and the decoration guide of "Huahua World" as the standard, including floor plan, renderings and construction drawings, and make a detailed decoration budget.
The complete set of distribution support minimizes the trouble for franchisees to open stores, which is to help franchisees make money. In order to reduce the workload of franchisees before opening stores and ensure that each franchise store 100% is successfully copied, the franchise chain headquarters of "Huahua World" has specially introduced the system of "standardized distribution of all items needed by franchisees", that is, all components in the franchise stores, such as shelves, LED advertising screens, POS machines, membership cards and all promotional materials, are uniformly purchased or manufactured by the franchise headquarters. The franchise headquarters distributes the goods to franchisees according to their different scales. As long as franchisees put these items in order according to the requirements of the headquarters, they can start business, which can form a very good display effect, realize very good commodity sales and ensure franchisees to make money stably.
Shop assistant training supports "Huahua World" to join the headquarters, believing that "marketing ability is the cornerstone of the survival and development of chain enterprises". Similarly, for franchisees, the sales ability of shop assistants is the cornerstone of their survival and development. The headquarters of "Huahua World" franchise chain provides a set of professional skills training programs for shop assistants for internal training of franchisees. The training covers product selling points, store operation, shopping guide skills, management and promotion. Franchisees can also entrust "Huahua World School" to conduct more professional and comprehensive systematic training for shop assistants. It is the unshirkable responsibility of "Flower World" chain stores to train high-level sales staff for franchisees.
Supervision and inspection support supervision and inspection at the forefront to help franchisees find and solve problems in time. The market supervisor of "Huahua World" franchise chain headquarters regularly inspects the markets and franchise stores all over the country to understand the operating conditions of the first-line franchise stores, find problems on the spot according to the actual operating conditions of franchise stores, propose solutions on the spot, and solve problems on the spot.
Marketing planning supporting marketing ability is the cornerstone of the survival and development of chain enterprises. The headquarters of "Huahua World" franchise chain will carry out nationwide unified and regular promotion and marketing programs at different stages and at different time periods. The markets all over the country are different, and the operating conditions of individual stores are also different. The "Flower World" chain will provide special marketing support to each franchise store while formulating a unified national promotion and marketing plan. Any franchise store can apply to the head office to formulate its own personalized promotion plan and marketing guidance according to its own operating conditions. This is the "tailor-made" marketing support to ensure that all stores make money safely and make big money. At the same time, tailor the promotion plan and marketing plan for franchisees to improve their sales performance.
Supporting the store management of chain stores is a complex project. In order to ensure the successful replication of each franchise store, the franchise chain headquarters of "Huahua World" will provide each franchisee with a set of chain store operation manuals, which will give detailed guidance to franchisees in the operation and management of franchise stores such as site selection, decoration, opening, daily operation and promotion design. Including the daily management system and staff rules and regulations of the store, it also expounds in detail the customer reception etiquette, product knowledge, sales skills, commodity display and other knowledge that the clerk should have.
Operation management supports franchisee's operation management ability to determine franchisee's profitability. "Flower World" chain believes that "people are the most critical factor in the sales process". In order to ensure franchisees to run every franchise store well, the headquarters of "Huahua World" franchise chain will provide franchisees with a mature, perfect and scientific "employee recruitment, training and incentive system" to help franchisees do a good job in human resources. And tailor-made personalized promotion programs and publicity programs for franchisees.