Introduction: The flower industry has always been a relatively profitable industry, so how to write a business plan about the flower industry? Next, I bring you the collected articles, welcome to read!

I. Project background

Flowers of all shapes tell a thousand words, and every sentence is explaining "beauty", especially now. With the continuous improvement of people's living standards, the quality of life is also improving. The pursuit of life! Flowers have become indispensable decorations in people's lives!

In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other. In this way, taking flower distribution as the market entry point, taking into account the long-term market share of the website and the short-term return rate of capital to seize the market and meet the theme of personal consumption, and taking flowers as the guide to drive other products, the market with the brand advantage of "Jade Bird Flower Shop of Geological University" can finally be formed. Is very feasible.

Second, the project strategy of the company

1。 Provide a clear corporate mission

Effective and smooth sales channels and providing products and services are fundamental to promote the great development of the flower market. Our bluebird will be a lovely messenger, sending blessings.

Bring happiness to thousands of families. Create the best living environment for mankind!

2。 Company goals

Based on the vast territory, serving Wuhan and radiating Central China. Build a first-class online flower shop company.

Our company will use one year to establish a certain popularity among consumers in Wuhan and strive to make ends meet. During the investment period, only the west campus of Geological University, where the main website is located, is selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. When the mode is successful,

Popularization in substation in the form of ASP. After three to six months of operation, it will expand to the rest of the market.

Third, business environment and customer analysis.

1。 industry analysis

"Jade Bird Flower Shop of Geological University" website is a vertical website for 6.5 million college students launched by college students, so the target consumers are college students. In addition to the main station of Wuhan Geo University, the website has sub-stations in all universities in Hubei. Therefore, the tentative target consumer group is mainly Hubei college students, and will gradually expand the market in the future. Take China Geo University as an example, there are nearly 20,000 students of all kinds and nearly 200,000 target consumers in eight schools, the latest.

Statistics show that there are about 6.5 million college students in China, which is a huge market. Considering that students will remain loyal customers of the website after graduation in the future, the capacity of the target market will be considerable.

2。 Analysis of survey results

The company focuses on the customer analysis of Wuhan college students, mainly using questionnaire survey (see annex 1 for the questionnaire) and individual interviews. This time, we sent out 50 questionnaires and collected 37. Due to the limited time, the number of questionnaires is small, but it still reflects the consumer psychology and needs to some extent.

(1) Have obvious curiosity, innovative convergence, and listen to the introduction of classmates or friends to produce purchase behavior.

⑵ The purchase behavior is basically emotional, but it is rational due to the influence of one's own economic income, so one will generally choose a variety with lower price but stronger romantic color.

⑶ College students have no fixed purchase pattern, and their purchase behavior is often random.

(4) Strong ability to accept and absorb new things, pursuing fashion and advocating individuality.

5. The factors influencing product purchase are: price, variety, packaging, service, etc.

[6] The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.

3。 Target customer analysis

College students generally don't ask about the price, but from the point of view of online orders, the price is mainly in the middle range. In the number of orders, they are more inclined to express their feelings, such as most orders 1 (you are the only one for me), 3 (I love you), 19 (I have been on the road for a long time), 2 1 (like) and so on. On Teachers' Day, flowers are often ordered according to the class size. General packaging tends to be high-grade and personalized, which requires higher quality of flowers, such as not fading.

Fourth, business strategy.

1。 Team members:

Jin (group leader) is mainly responsible for the production and maintenance of the website.

Jiang Wen X is mainly responsible for the development plan.

Xin Li is mainly responsible for business strategy and project planning.

Wang Peng is mainly responsible for market research and result analysis.

2。 Marketing strategy analysis

2。 1 brand strategy

At the beginning of website construction, we attached great importance to brand. In brand packaging, the artist, based on detailed market research and bold prediction, adopts a design scheme combining dynamic and static pages, carefully plans visual images and text fonts, and strives for unique innovation.

2。 2 Price Strategy Jade Bird Online Flower Shop strives for perfection in raw materials, packaging and service, and strives to give customers maximum enjoyment and psychological satisfaction. Take the price route and quality route simultaneously to meet the needs of consumers at different levels.

2。 3 promotion strategy

(1) publicity strategy

Make use of school radio stations, newspaper columns and publicity columns for free publicity, make use of the information flow advantages of the website itself for publicity, highlight the image, establish good relations with major newspapers, local radio stations and TV stations, and adopt a strategic model of mutual benefit and win-win.

(2) service.

The service of the online flower shop must be first-class. For the distribution team, as long as there is an order, it must be delivered on time according to the order requirements, and it is a smiling service. In terms of after-sales service, the customer service department is responsible for the following ways:

① Call to thank you or send an e-mail for friendly reminder service, and send e-cards on major festivals of customers.

(2) unconditionally accept customer returns and concentrate customer complaints.

(3) set up a consumer questionnaire, with gifts, to grasp the first-hand information of consumer demand.

④ Customers who order for the first time will get a vase with flowers and enjoy a preferential price, and enjoy the membership price after becoming a member.

⑤ Hold member salons online or offline from time to time to exchange information, communicate feelings and answer questions that customers are most interested in.

⑥ Establish customer database files. When customers repeat orders, just enter their names and other customer information will be automatically transferred to the system.

2。 4 channel construction

At present, online flower shops mainly establish business relations with first-class wholesalers. When choosing wholesalers, we will generally examine their business performance, reputation and cooperative attitude.

Whether the goods are timely or not requires wholesalers to have several marketing outlets in different areas of the same city, so that university distributors can pick up flowers on the spot. Usually sign cooperation agreements with wholesalers to reach an agreement on issues such as price and product quality.

3。 Implementation of online flower shop strategy

1。 Market scope: During the investment period, only the west campus of China Geo University, where the main website is located, is selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. After the model is successful, it is popularized in substation in the form of ASP. First, it will be put into trial operation in the other seven substations that have been built, and then it will be extended to other markets after three to six months of operation.

2。 Focus on promoting customers, and the target audience is mainly students at school. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience to spread and achieve the publicity effect.

3。 On-site publicity chooses September 8 and September 9 as the key publicity dates every year. Before that, leaflets will be distributed to student dormitories. The publicity contents include:

⑴ Hang a uniform ` color banner, which is located on the main road of the campus, and the number is 3-5. Hanging "Jade Bird Flower Shop" website and "Campus Flower Shop Grand Launch" theme.

(2) In places with large campus traffic, set up a publicity platform near the entrance of dormitory and canteen, and put in 3-5 microcomputers, which can be queried and ordered online; Put up a publicity board, introduce the contents of the flower shop in detail, put up real flowers, and publicize the distribution of gifts on the same day.

(3) Please ask the school radio station to broadcast the publicity materials drawn up by the propaganda department of Jade Bird Flower Shop every morning, afternoon and evening for several days.

(4) In order to create an atmosphere, arrange two ladies to wear ribbons printed with the website of Jade Bird Flower Shop to explain and organize a lucky draw. Winners can order flowers below 20 yuan on site, and the website will pay the fee.

5] On the day of publicity, please invite the media related to the school to report on the spot, such as Wuhan Evening News and local TV stations.

V. Prediction and analysis of marketing effect

1。 Turnover income

According to the investigation and analysis, we can predict that the daily sales will exceed 1000 yuan on major holidays.

2。 mode of payment

According to relevant materials, online payment will reach 20%. We are actively contacting China Merchants Bank and other financial institutions to establish business cooperation and promote online payment.

3。 Ordering mode

Mail order, directly enter the "Jade Bird Flower Shop" website campus flower shop to order, telephone order. In addition, we also focus on short message subscription which is popular among students.

4。 Younger customers, 100% are young people, mainly male students; They have high reputation, high cultural quality and no bad debts.

5。 Consumption characteristics

Flowers below 60 yuan are the most popular.

6。 information infrastructure

The company's website mainly exists in the form of virtual host, and the company does not need hardware facilities with information for the time being. For the development of information software and website construction, the company will recruit students with good computer skills and members with professional knowledge in this field to accomplish it together. Although B2C websites can achieve zero inventory in theory, it is very difficult to do so in reality.

Estimation of operating cost of intransitive verbs

1。 Principle:

Use every penny on the cutting edge and give full play to the value of every penny.

2。 Initial investment:

During this period, the funds are mainly used for outsourcing the whole network service (virtual host), product procurement, system development and maintenance, pre-publicity and logistics distribution.

Let's go It is estimated that it will cost about 20,000 yuan. It takes about one month from the establishment of the website to the normal operation of the website.

3。 Second phase investment

At this stage, our service will spread to universities and Wuhan. The content of the service will be greatly expanded and the quality of the service will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

Seven. System development plan

1。 System development plan

According to the lack of funds at the beginning of the company's establishment and the actual situation of our development team, we decided to choose the way of virtual hosting to establish our company's website. Of course, with the expansion of business and abundant funds, we will consider setting up our own website. After the system is formed, the company will conduct real-time testing step by step according to the predetermined system functional requirements. The completeness of the system is undoubtedly a process of testing, perfecting, retesting and perfecting until the system functions meet the company's expected requirements.

2。 System logic scheme

System logic scheme is the overall framework to realize the business objectives, strategies and methods of electronic mall. The following six modules are explained in combination with the actual situation of our company: system business activity flow, system overall logical structure, system data distribution, information processing module and security control module.

Eight. Project overview

1。 Investigation on the completion of major work

To understand the real needs of college students' friends, the company made an overall plan from the aspects of achieving goals, operating mechanism and project strategy. In addition, in

In terms of system development scheme, the company also consulted a large number of documents about website services in combination with the actual situation in China, and combined with the knowledge of e-commerce learned in class, made a website operation process and design process suitable for the company, as well as a system logic scheme suitable for our company. Most importantly, in view of the current situation that the flower market meets the special requirements of college students and friends, we have designed a series of service products ourselves, such as ordering flowers by SMS, attaching greeting cards, sending messages by phone, etc., and set reasonable prices. At the same time, we also set up a forum, which not only meets the actual needs of young students, but also meets the needs of consumers of different ages in society!

2。 Shortcomings and difficulties

Because our enterprise has just started planning, there is a serious shortage of funds, and because of the tight time, the whole planning is inevitably lacking, but we will try our best to enrich and improve it. In terms of website design and production, we have great difficulties in website design because our team members don't know enough about this knowledge. However, through our joint efforts and cooperation, the website of Jade Bird Flower Shop has begun to take shape, giving people the hand of roses and leaving fragrance. We believe that this website will be further improved in future efforts!

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