On April 18, the 20th Shanghai Auto Show was grandly opened. As the first A-class auto show in the post-epidemic era, Shanghai Auto Show is undoubtedly eye-catching. In the surging China automobile market, this Shanghai Auto Show will also become the starting point of a new market structure.
It was noted at the scene that this year's Shanghai Auto Show became the home of new energy vehicles, and various automobile products were also highly intelligent. The automobile industry has completely entered the era of smart electricity, and new energy vehicles are no longer special.
In addition, the wave of "price war" at the beginning of the year also made major car companies "roll" to a new height at this Shanghai Auto Show. More cost-effective products will benefit consumers, and the golden age of automobile consumption has arrived.
New energy has become the norm.
Car companies without new energy sources have been unable to make waves in the market.
At this year's Shanghai Auto Show, new energy vehicles and related technologies have not unexpectedly stood on the "C position". Whether it is a joint venture brand or an independent brand, the conspicuous position of the booth is basically occupied by new energy vehicles, and fuel vehicles are often on the edge of the booth.
▲ Honda Accord plug-in model
Take Honda as an example, hybrid cars have become the main force. Plug-in and plug-in Accord, and Civic with hybrid oil and electricity, which have been selling well in China market for many years, are also showing people with the image of electrification. The same is true of Toyota and Volkswagen. Toyota's bZ4X and bZ3 were particularly conspicuous on the booth, while Volkswagen polished the new energy signboard with the slogan "ID". Born with electricity. "
▲ Corner of Volkswagen booth
It can be seen that this year's Shanghai Auto Show, the joint venture brand has obviously accelerated the pace of electrification, mainly through the launch of brand-new cars and brand-new electrification platforms. At the same time, compared with before, joint venture brands pay more attention to the integration of resources and make full use of their own brand advantages to join the electric competition. The booths of Honda, Toyota and Volkswagen are not divided into "North-South" joint ventures, but only present the overall image of Honda, Toyota and Volkswagen to the audience, which further highlights the determination of electrification.
Of course, in terms of electrification, the pace of independent car companies is even greater. Compared with joint venture brands, simply releasing a new car has been difficult to satisfy the desire of independent car companies to occupy the market. Independent car companies have set off a crazy "brand war" in this Shanghai car company.
▲ Many new energy brand booths have a large flow of people.
Chery brought Jietu, Xingtu, iCRA and other brands to the show, BYD (243.480,? - 10.0 1,? -3.95%) of high-end luxury brands also have independent booths, and independent new energy brands such as Aouta, Deep Blue, Lan Tu, Haobo, Krypton and restylane are also packed.
At present, the new brands of independent car companies are mainly developing in the direction of electrification, high-end and intelligence, aiming to seize more market segments. But as far as the current market test results are concerned, there are winners and losers in multi-brand strategy. Therefore, only by accurate market positioning and insight into the needs of consumers can these brand new forces successfully survive the running-in period.
▲ Geely Galaxy L7
To sum up, at this Shanghai Auto Show, new energy vehicles are no longer special. After several years of electrification, the concept of "new energy" has also wavered. When the booths of all brands of A-class international auto show are mainly electric vehicles, new energy vehicles have long been the norm in the market. At this time, the concept of "new energy" itself is equivalent to a false proposition-new energy does not exist.
Jumping out of the parameter cycle, technical regression is practical
Along with electrification comes the blowout development of automobile technology. At this year's Shanghai Auto Show, the release of new technologies is also worthy of attention. It is gratifying that major car companies have jumped out of the strange circle of technical parameters, but have made technology more practical and paid more attention to improving the driving experience of vehicles.
▲ Source: Guangzhou Automobile Group official
To improve the cruising range of new energy vehicles, the three-electric system is naturally the foundation, but it is convenient to replenish energy to solve the problem. At this year's Shanghai Auto Show, Aian released the action plan of "Express Power +V2G". On the one hand, Aian improves the charging speed of vehicles through the self-developed fast charging and quick changing technology; On the other hand, the V2G grid transmission plan allows electric vehicles to transmit electricity in the reverse direction to the grid, and the vehicle is used as the energy storage unit, and V2G technology is used to relieve the grid pressure, which also brings economic benefits to users and owners.
Great Wall Motor (26.680,? - 1.26,? -4.5 1%) is also worthy of attention. At this year's Shanghai Auto Show, the tank brand brought the tank 500Hi4-T model, which combines hybrid power and four-wheel drive, taking into account fuel consumption economy and driving experience. Zhang Hanyu, a famous artist, was also present to cheer for him.
▲ Tank brand press conference site
In fact, under the trend of electrification, there are still a few new energy vehicles with four-wheel drive configuration on the market. On the one hand, limited by "changing oil into electricity", some new energy vehicles follow the manufacturing logic of traditional fuel vehicles, resulting in the emergence of many two-wheel drive vehicles. On the other hand, subject to factors such as cost and price, except for a few high-end models, four-wheel drive has never been popularized in new energy vehicles.
However, compared with traditional fuel vehicles, the layout of important parts of trams has changed obviously. There is no engine and gearbox, but power battery and motor are used, which puts forward new requirements for the design and manufacture of trams, and the change of driving mode is one of them.
In addition, from the technical characteristics of trams, the torque of the motor will be released in an instant. At this time, if the tram adopts the form of rear drive or four-wheel drive, it can alleviate the problems such as unbalanced body, starting slip and cornering.
▲ Huawei's booth
▲ Contemporary Ampere Technology Co., Ltd. unveiled with relevant battery technology.
At the same time, more upstream and downstream enterprises are also involved in the development of automobile technology. At this Shanghai Auto Show, Huawei, Baidu, Meizu and Contemporary Ampere Technology Co., Ltd. (388.438+070, -8.7 1,? -2. 19%), etc. Having an independent booth to show the audience the relevant technical achievements of intelligent assisted driving and battery safety of new energy vehicles means that the development of automobile technology has long been not only a subject that automobile manufacturers have to face, but also the responsibility of the whole industry.
The bigger the storm, the cheaper the fish.
Since new energy has become the norm and automobile technology has returned to practical use, what is the impact on the price that consumers are most concerned about? The answer is only one word: "quantity".
This year's Shanghai Auto Show does not exclude the admission of ultra-high-end luxury models, but products with high cost performance are often more "eye-catching".
On Buick's booth, many media reporters gathered around Buick E5. As a large and medium-sized pure electric SUV, the official guide price of Buick E5, the lowest model, is 208,900 yuan, which has an outstanding price advantage among competing products of the same level, and the related driving assistance functions and multimedia functions are relatively complete.
▲ Buick E5 and its price (Source: Buick official)
Making new energy vehicles cheaper is undoubtedly the main tone of this year's auto market. At this year's Shanghai Auto Show, 99,800 Qinyuan Plus DM-i and a new generation hybrid Lei Ling with the lowest model price of 654,380+033,800 yuan were all unveiled. In addition, many new energy brands have recently joined the "price war", and the cost performance will become the main factor affecting consumers' choice of car purchase in the future.
Therefore, whether it is a joint venture brand or an independent brand, lowering the product price will also become an inevitable commercial choice. At present, price reduction has become the mainstream of this year's auto market, and it has become foolish to push up the car price through marketing and speculation. Only by implementing technical equality to price equality and making new energy vehicles affordable can we achieve rapid and sustained sales growth.
Shencheng in April, because the Shanghai Auto Show is even more enthusiastic. At this time, the splendor of Shanghai Auto Show continues, and the vitality of China auto market continues to generate. One day, there will be no distinction between old and new energy sources in China's automobile market, only good and bad products, and consumers will finally usher in the golden age of automobile consumption.
This article is from hyacinthus orientalis 0373, written by Hao, and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.